Our team is developing an online platform called whataccountant.com to help businesses find, rate, and compare accountancy firms. The platform will solve the problems that businesses face in finding quality accountants through traditional advertising and word of mouth. It will allow users to search for accountants based on location and services, view customer ratings and reviews, and directly enquire accountancy firms. The founders aim to rapidly scale the startup by acquiring medium size business customers within Ireland.

1. Our team
Graham Geoghegan (Promoter)
Victoria Muldowney
Fintan McAuley
Keith Mannix
Jannis Koukoutsas
Omololu Oguntayo
whataccountant.com
whataccountant.com

2. Need an accountant?
Use our online platform to find, rate and
compare accountants in 3 easy clicks
whataccountant.com

3. Accountants relying on traditional
advertising and word of mouth
Businesses are frustrated when trying to
find and compare accountancy service
providers
Problem

4. whataccountant.com
Solution
An online platform where businesses can
find, rate and compare accountancy firms

5. *Ibisworld Market Research
464
700
500
100 40
Revenue - Billion $
Accountancy Aviation Hotel Book publishing Taxi
whataccountant.com
Market size
Accountancy industry

6. whataccountant.com
Market research*
*Survey monkey – Sample 150

7. 
Find and book an accountantStep 1 of 3:
Enter search
requirements…
Find now
Service: audit, tax, payroll
Near: Dublin, Cork, London
whataccountant.com
whataccountant.com
The platform

8. Accountancy
firm A
Rate/Hr from €90
Rating 
Accountancy
firm B
Rate/Hr from €60
Rating 
Accountancy
firm C
Rate/Hr from €110
Rating 
Step 2 of 3:
Review results…. 1
2
3
Enquire
Enquire
Enquire
Recommended by us 
businessexpert.comwhataccountant.com
18 reviews
9.6/10 
0 Customer
reviews
4 reviews
7.1/10 
whataccountant.com
The platform

9. Accountancy
firm A
Rate/Hr from €90
Rating 
Accountancy
firm B
Rate/Hr from €60
Rating 
Accountancy
firm C
Rate/Hr from €110
Rating 
1
2
3
Enquiry sent!
Enquire
Enquire
Recommended by us 
Step 3 of 3:
Choose!

Cost
Customer Reviews
whataccountant.com
18 reviews
9.6/10 
whataccountant.com
The platform

10. Key partnerships
Chartered
Accountants
Ireland
ISME
Industry bodies
Key activities
Platform
development
Customer
acquisition
Value
propositions
Businesses
Save time, money
and
Improves quality
Accountants
Deliver high
quality leads at
low cost
Customer
relationships
Automation
where possible
Customer
segments
Accounting firms
Advertisers
End Users
Key resources
Technology
infrastructure
Channels
Website platform
Social media
Mobile devices
Cost structure
Traffic acquisition costs
Website development
Revenue streams
Premium subscription/referral sales
Advertising streams
whataccountant.com
Lean canvas

11. whataccountant.com
Competitive landscape
vouchedfor.co.uk | Multi industry - Legal and Financial |
UK only
Series A funding £3.5M October 2015
choose-your-accountant.co.uk | Quotations only |no ratings | UK only
changemyaccountant.co.uk |manual matches| No ratings | UK only
findaccountants.ie |manual matches | very low quality | ROI only
Other databases and directory websites….

12. 1. The start-up industry with MVP
+50,000 new companies registered in ROI 2015
2. Scale rapidly >>> Medium size business
whataccountant.com
Roadmap

13. whataccountant.com
Prospective customers
“we had this problem very recently… if this
service was available then we would have
used it”
Michael Crean, co-founder
micksgarage.com

14. whataccountant.com
Quest