WFRV is a CBS-affiliated television station in Green Bay, Wisconsin owned by Nextstar Group. They installed a five camera WeatherVision Pro system to replace their outdated SD camera network. This allowed them to live stream video online and share digital content on social media. It resulted in increased website traffic and community engagement. The station also gained a new sponsorship with Pella windows which covered the full cost of the new camera system. The general manager said the high-end WeatherVision system allows them to better track weather and report news across northeast Wisconsin.

1. Station
WFRV in Greenbay, Wisconsin
CBS-Affiliate
Nextstar Group Owned
WeatherVision Solution
5 WeatherVision Pro Cameras
WeatherVision On-Air Server HD
Streamvison™ Streaming Plan
Project Highlights
Noticible increase in
Page Views on WFRV’s
website and social media
outlets
Greater community
reach and audience
interaction with new
vibrant digital content
“This is a very high-end
camera system that
allows us to advance the
way that we track the
weather and even report
the news across this
large geographic area of
northeastern Wisconsin.
It’s the best of its kind in
the area!”
WFRV is the CBS-affiliated television station for the Green Bay – Appleton,
Wisconsin region. Owned by the Nextstar Station Group, it’s station is located in
Green Bay, Wisconsin.
Broadcast Barrier
• With an outdated SD camera network, WFRV had no online live streaming
presence or ability to distribute digital content online or through social
media outlets.
• Being a station in a highly competitive market, WFRV sought to set
themselves apart with expanded and localized content.
• WFRV needed to increase revenue while expanding it’s capabilities, creating
a more valuable opportunity for it’s potential sponsorships.
Project Solution
• WFRV installed a five WeatherVision™ Pro camera network. All cameras
were installed in key locations overlooking the Bay of Green Bay.
• The WeatherVision software solution brought camera management capabilities
and new features such as one-click to social media capabilities, online live
streaming, time lapses, clips, and archiving features.
• Weather Metrics partnered with WFRV to secure a new sponsorship.
Immediate Rewards
• WFRV’s new camera network resulted in a new sponsorship with Pella and
no out-of-pocket costs to the station.
• With the increased capabilities of the WeatherVision software and the
improved HD quality of the camera network there has been a noticeable
increase in traffic on-line and on air.
• WFRV’s entire DMA is now covered with their new camera network creating
interesting, localized content highlighting community activities such as 4th
of July, waterfront ferry activity, and even a timlapse of an old grainery that
was moved.
Left Photo: Kris Schuler Facebook Post with over 9,000 views Top Right Photo: Neville Public Muse-
um Camera Bottom Right Photo: Door County Maritime Musem Camera
Mike Smith
WFRV VP/General Manager
weathermetrics.com
sales@weathermetrics
800.869.6629
Case Study: WeatherVision™
Software Solutions EmpoweringWFRV