1. I.D. Systems, Inc. • Tel: +1.201.678.5565 • www.id-systems.com • sales@id-systems.com
© 2014 I.D. Systems, Inc., All rights reserved.
Increased Utilization
Forward Air Corporation is a leading provider of time-
definite surface transportation and related logistics services
to the North American air freight and expedited LTL market.
In 2007, Forward Air began deploying Asset Intelligence’s
VeriWise trailer tracking devices across its LTL trailer fleet,
supporting deliveries through its central hub in Columbus,
Ohio and 11 regional hubs to 85 cities across North
America. Since implementation of the system began, during
continuing growth of the core business and the addition of
three new business groups.
Offering New Services
“Forward Air added new services such as intermodal
drayage, pool distribution, expedited truck load operations,
and a door-to-door offering- forward Air Complete,”
explains Tim Parker, Forward Air’s Vice President of Service
Operations. “These new services required equipment to be
placed at customer locations and to occasionally be pulled
by non-FAF power units. The visibility and control of our
equipment was significantly reduced. Adding VeriWise
Track-and-Trace improved visibility at every location.”
Improved Operations
After initially using VeriWise to react to questions about
how their trailers were being used, the company’s
application of the system evolved with more active use,
removing the need for manual yard checks. As a result,
identification of misused assets became more efficient,
and the manpower dedicated to daily monitoring of each
site’s inventory was reduced.
Operations managers at each of Forward Air’s 85 local
stations use VeriWise to perform yard checks at their
locations, as well as at customer yards that belong to
their pool. The VeriWise Intelligence Platform (VIP)
website dormancy reporting capabilities are then used
to help identify excess trailers that can be eliminated
from their pool.
CASE STUDY - FORWARD AIR
VeriWise™
Key to Forward Air Growth Strategy for
Fleet Tracking and Management
VeriWise has helped Forward Air improve
their trailer fleet utilization by 15%, while also
improving bottom line performance by an
estimated $500,000 per year.
“Since adding VeriWise™
, our business grew,
our fleet grew, however, our need for trailers did
not grow proportionately, due to the increased
utilization that tracking helped provide.”
Tim Parker, Vice President of Service Operations
Forward Air
Providing continuous visibility to Forward Air’s trailer fleet at terminals,
extended points, and customer sites, VeriWise has helped Forward Air
expand its door-to-door service to over 92% of US zip codes.
Manual
Yard Check
Hours of
Service
Mainte-
nance Costs
Trailer
Utilization
Customer
Satisfaction

2. About Asset Intelligence
Asset Intelligence is focused on delivering
solutions to address the challenges of the global
supply chain. By leveraging the latest wireless
communications and web technologies, the
VeriWise satellite and cellular-based platforms
offer intelligent solutions that provide shippers
and carriers with tools to better manage fleets,
freight, and maintenance operations. Quick access
to actionable intelligence empowers you to make
more informed decisions about securing and
optimizing your asset portfolios and streamlining
your supply chains.
I.D. Systems, Inc. • Tel: +1.201.678.5565 • www.id-systems.com • sales@id-systems.com
FORWARD AIR Growth Strategy
for Fleet Tracking (cont’d)
For more information about
our VeriWise solutions, visit
www.id-systems.com/veriwise
or call 201.678.5565
Improved Operations (cont’d)
In 2010, Forward Air began replacing their existing VeriWise
tracking devices with Asset Intelligence’s new Track-and-Trace
product. Benefits of the low-cost device include the ability to
ping for trailer location on demand, which is critical to locating
stolen assets or other moving targets. With an up-to-date
trailer position, drivers on trailer search missions can be
routed directly for pick up, saving valuable hours of service
and fuel costs dedicated to hunting for misplaced units.
Maintenance budgets have also benefited from the addition
of the new devices due to ease of installation and battery
replacement, plus the assistance it provides maintenance
managers in scheduling service.
Improved Customer Service
The benefits of Track-and-Trace have extended to Forward
Air’s customers as well. Forward Air customers can access the
VIP website to monitor the location and security of their loads.
“The quick set up and intuitive format of the VIP website
has allowed us to extend the value of the product directly to
our customers,” added Parker. “Our customers can log in to
the website and view their specific information to help them
better manage their equipment and utilization levels. We also
rarely have to burden our customers with manual yard checks.
Instead, the customers are empowered to quickly ascertain
their equipment and utilization levels.”
Forward Air and its customers use the VeriWise Intelligence Platform (VIP) website to monitor trailer pools and identify dormant assets,
reducing manual effort associated with tracking trailer inventories, and contributing to more effective fleet management.