customer experiance

1. The Psychology of Puffery: How
Advertisement Influences
Consumers
The Psychology of Puffery: How
Advertisement Influences
Consumers

2. Influence of advertisement on consumer
behavior and decision-making.
Understanding the impact of puffery in
marketing. Exploring the psychological
mechanisms behind consumer
persuasion.
Influence of advertisement on consumer
behavior and decision-making.
Understanding the impact of puffery in
marketing. Exploring the psychological
mechanisms behind consumer
persuasion.
Introduction
Introduction

3. What is Puffery?
What is Puffery?
Defining puffery as exaggerated or
subjective claims in advertising. Examples
of puffery in different industries. How
puffery differs from deceptive advertising
practices.
Defining puffery as exaggerated or
subjective claims in advertising. Examples
of puffery in different industries. How
puffery differs from deceptive advertising
practices.

4. Cognitive Biases
Cognitive Biases
Exploring cognitive biases such as the
bandwagon effect and social proof in
advertising. How these biases influence
consumer perception and decision-
making.
Exploring cognitive biases such as the
bandwagon effect and social proof in
advertising. How these biases influence
consumer perception and decision-
making.

5. Analyzing the use of emotional appeals in
advertising. Impact of emotions such as
fear, happiness, and nostalgia on
consumer behavior. How emotional
triggers influence purchasing decisions.
Analyzing the use of emotional appeals in
advertising. Impact of emotions such as
fear, happiness, and nostalgia on
consumer behavior. How emotional
triggers influence purchasing decisions.
Emotional Appeals
Emotional Appeals

6. Examining the ethical implications of puffery in advertising. Balancing freedom of
speech with consumer protection. The role of regulatory bodies in monitoring
advertising practices.
Examining the ethical implications of puffery in advertising. Balancing freedom of
speech with consumer protection. The role of regulatory bodies in monitoring
advertising practices.

7. Summarizing the impact of puffery on
consumer decision-making. The need for
critical thinking and media literacy in
navigating the influence of advertising.
Future trends in advertising psychology.
Summarizing the impact of puffery on
consumer decision-making. The need for
critical thinking and media literacy in
navigating the influence of advertising.
Future trends in advertising psychology.
Conclusion
Conclusion

8. Thanks!
Thanks!
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Do you have any questions?
youremail@email.com
+91 620 421 838
www.yourwebsite.com
@yourusername