Uploaded byWendy Gordon
Portfolio
Wendy Gordon is an executive integrated content producer who has worked on numerous photo and video shoots for brands like Louis Vuitton, Dove, Phillips 66, NBC, Uniqlo, Camel, Copenhagen, American Express, BMW, and more. Her portfolio highlights productions she has managed that involved short timelines, international teams, celebrity talent, integration of still and motion assets, and completion on time and on budget despite challenges. She sourced real people and locations and coordinated complex logistics.
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Portfolio
- 1. Wendy Gordon Executive IntegratedContent Producer producer@workproductions.com | 917.941.0121 | Reel: https://vimeo.com/workproductions
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- 4. production notes OBJECTIVE Luxury clientrequired print and video shooting with high profile, celebrity talent. CHALLENGES • Short lead times • Limited access to talent • International teams coming to Argentina from 5 countries • Special customs handling for high end products. RESULTS On Time and On Budget. LOUIS VUITTON High Profile Client Celebrity Shoot Still Images and Making Of Argentina https://vimeo.com/48659649Video:
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- 7. production notes OBJECTIVE Casting &shoot coordination for 18 real women in Brazil, who met the campaign requirements for unique demographics. Create a unique experience for talent and crew in keeping with the brand’s mission. CHALLENGES • Casting which normally requires 3 months was given only 10 day lead time. • Create unique wellness and tourism experience for 18 real women traveling to Sao Paolo from other parts of the country • Coordinate international crew from Argentina, USA, UK, Mexico and Brazil • Coordinate with PR Agency for Campaign Launch RESULTS Entire casting completed in 10 days. On Time and Under Budget. One of the women we sourced was featured in international campaign for Dove DOVE-BRAZIL Real People Photo & Making Of Campaign Brazil https://vimeo.com/189331546 https://vimeo.com/189331547Videos:
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- 10. production notes OBJECTIVE Shoot integratedcampaign materials simultaneously using separate photo and motion crews in real industrial workplaces with real employees. CHALLENGES • Industrial locations reluctant to allow filming of locations and employees • Real people casting and authentic work situations required special negotiations and sourcing • 2 separate crews working at the same time in the same location • Safety training and concerns • Recommend 1 city in which 12 industrial locations met client requirements RESULTS All location and talent successfully sourced On Time and Under Budget. PHILLIPS 66 Real employees shot in real work environments Integrated Still & Motion Campaign Arizona Videos: https://vimeo.com/210941916 https://vimeo.com/215728699
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- 12. production notes OBJECTIVE Create documentarystyle short film with child actors to illustrate the dangers faced by at- risk children CHALLENGES • Limited Budget • Depict violent and dangerous scenarios with children and insure mental and physical safety of actors • Coordinate international crew from Mexico and USA • Coordinate with Non-Profit Agency for Campaign Launch RESULTS Entire production completed in 10 days On Time and Under Budget. Film submitted to festivals MAESTRO CARES Short film for child protection non-profit agency Mexico https://vimeo.com/189331377Videos:
- 13. Photographer: Sandro NBC ‘Crossbones’starring John Malkovitch
- 14. Photographer: Sandro NBC ‘Crossbones’starring John Malkovitch
- 15. production notes OBJECTIVE Create campaignmaterials for television show during filming CHALLENGES • Extremely limited talent availability • Coordination with television production for access to props, wardrobe and talent • Importation of props, materials & gear to Caribbean shoot location • Ambitious creative objectives, given the minimal access to resources and talent RESULTS Shoot objectives achieved On Time and On Budget. NBC Celebrity shoot during television filming Caribbean
- 16. Photographer: Jessica Antola AmericanExpress Centurion Card
- 17. Photographer: Nano CunhaCGI: Zombie Studios Eli Lilly
- 18. Photographer: Nano CunhaCGI: Zombie Studios Eli Lilly
- 19. production notes OBJECTIVE Create photographyand motion elements to be utilized in CGI animation and. CHALLENGES • Complicated casting to meet worldwide stakeholders for all international markets patient types • Close integration with CGI director to insure results RESULTS On Time and Under Budget Eli Lilly Integrated Still, Motion & CGI Elements for Campaign Launch Brazil
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- 21. production notes OBJECTIVE Create stillimages and video assets for Digital Launch of Mrs. Meyers Homemaker Contest Winner. CHALLENGES • Coordination of still and motion crew. • Create economies of scale and consistency by allocating shared resources to both crews • Work closely with animation team to achieve desired effects RESULTS Shoot objectives achieved On Time and On Budget. Mrs. Meyers Integrated Print, Digital & Motion Campaign USA https://vimeo.com/189331615Videos:
- 22. Photographer: Koo Director:Pablo Pereya Uniqlo
- 23. Photographer: Koo Director:Pablo Pereya
- 24. Photographer: Koo Director:Pablo Pereya Uniqlo
- 25. production notes OBJECTIVE Identify socialmedia influencers to create image and video highlights of New York City CHALLENGES • Identify social media influencers in NYC • Coordinate schedules and limited availability of talent • Integration with video crew to achieve shoot savings and efficiencies • Story development to attract followers RESULTS On Time and On Budget UNIQLO Influencer Talent sourced for Website Relaunch Still & Motion Campaign USA
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- 28. production notes OBJECTIVE Shoot integratedcampaign materials simultaneously using separate photo and motion crews in 14 cities in 2 countries. Final artwork to be reworked into a kaleidoscope/montage effect. CHALLENGES • Find authentic Turkish heritage architecture locations NOT in Turkey • Complicated logistics to move 2 crews and gear through 14 cities and 2 countries in 2 weeks. • Quantity and variety of modern, traditional and natural elements was a challenge given material due dates RESULTS On Time and Under Budget. CAMEL Create digital asset library of modern, traditional and natural imagery Integrated Still & Motion Campaign Spain/Morocco Videos: https://vimeo.com/215730143 https://vimeo.com/215730128
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- 32. production notes OBJECTIVE Shoot integratedcampaign materials simultaneously using separate photo and motion crews in 3 US States CHALLENGES • Source hobbyists and their real locations where they pursued their hobbies. • Complicated logistics to move 2 crews and gear to remote locations required creative solutions • Social Media heavily utilized to identify possible talent/location combinations RESULTS Custom Web application created for self submission of locations and talent. On Time and Under Budget. COPENHAGEN Passionate hobbyists shot in real locations Integrated Still & Motion Campaign Mid West, USA Videos: Motorcycle BBQ Guitar Fishing
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- 34. production notes OBJECTIVE Create imageryof natural landscapes and constructed sets as well as digital assets to be integrated by digital artists for final imagery. CHALLENGES • Close integration with digital artists to meet tight deadlines • Volcanic Explosion interrupted shooting • Complex logistics involving temporary importations in and out of 2 South American Countries RESULTS All deadlines met through innovative technological solutions. On Time and On Budget despite volcano. AMERICAN EXPRESS Tight deadlines, integration with digital artists and volcano explosion Integrated Still & Digital Campaign Mexico, Argentina
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- 36. production notes OBJECTIVE Create imageryof natural landscapes and constructed sets as well as digital assets to be integrated by digital artists for final imagery. CHALLENGES • Import over $1 million worth of automobiles to Argentina • Arrange for complicated customs, storage, vehicle transportation and insurance solutions • Complicated integration with TV crew because TV used photo resources • Location variety required almost 5000 miles of travel RESULTS On Time and On Budget despite country wide airline strike. BMW Photo crew driven resources coordinated with TV commercial needs Integrated Still & Motion Campaign Argentina Videos: https://vimeo.com/48656760
- 37. Photographer: Jessica Antola AmericanExpress Centurion Card
- 38. production notes OBJECTIVE Create photographyassets for print and digital campaigns highlighting luxury benefits of brand. CHALLENGES • Initial plan to travel to 10 countries was condensed with challenge to find 1 country that could provide the appearance of multiple countries. • Complicated logistics involving 4 countries • Create economies of scale and budgetary savings through use of location ‘dopplegangers’ RESULTS Shoot objectives achieved On Time and On Budget. American Express Centurion Card Highlight luxury benefits and maximize economies of scale Integrated Print and Digital Campaign Argentina, Morocco, Turks & Caicos, United States
- 39. Photographer: Liz VonHoene Dove
- 40. production notes OBJECTIVE Create photographyof women in shower and provide custom wellness and touristic experience for real women models. CHALLENGES • Create a comfortable warm water shootable shower solution for real people talent. • Create custom dinner and show for all foreign clients, television producers and talent • Complicated integration with TV crew because TV used photo resources RESULTS On Time and Under Budget DOVE Real Talent photo shoot with custom made shower device Still Piggyback with Motion Campaign Argentina
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