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Welcome to Failure
- 1. The 20 14 BAkery A g e n c y
- 2. INSIGHT FRESHMEN AREGOING TO EXPERIENCE FAILING ON THEIR OWN TERMS FOR THE FIRST TIME. WE ALL EXPERIENCED FAILURE AT ONE POINT OR ANOTHER AND CAN LAUGH AT IT LATER.
- 3. “WELCOME TO FAILURE” WE BELIEVE FAILURE LEADS TO SUCCESS. WE WANT TO ENCOURAGE STUDENTS TO KEEP TRYING AND TO KEEP FAILING UNTIL THEY LEARN. FAILURES EASILY SOLVED WITH AMAZON STUDENT FREE 2-DAY SHIPPING.
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- 5. CALL TO ACTION THIS MANIFESTO/VIDEO LIVES ON WEB: YOUTUBE/FACEBOOK/TWITTER/INSTAGRAM FRESHMEN SEND FUN SHORT 10 SECOND “FAILURE” VIDEOS TO START SHARING COLLEGE LIFE USE #WELCOMETOFAILURE FOR SOCIAL MEDIA
- 6. INTERACTIVITY CURATE MOSTPOPULAR FUN VIDEOS OFFER A PLATFORM TO SHOW OFF THEIR LIVES GIVING STUDENTS THEIR 15 MIN OF FAME WITH A POSITIVE LIGHT ON FAILURE AT THE SAME TIME
- 7. FIRST PHASE POSTERS PROMOTING THE IDEA OF EMBRACING FAILURE USE AMAZON STUDENT FREE 2-DAY SHIPPING FOR ANYTHING THEY NEED REPLACED AROUND COLLEGE CAMPUSES TO SPREAD THE MANIFESTO AND CALL TO ACTION
- 10. SOCIAL MEDIA MAKEA PRESENCE ON PINTEREST/TUMBLR/TWITTER ENCOURAGE PEOPLE TO TALK ABOUT #WELCOMETOFAILURE SPREAD INSPIRATIONAL CONTENT
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- 13. WWEELLCCOOMMEE TTOO FFAAIILLUURREE.. FAIL ALL YOU WANT. FREE 2 DAY SHIPPING. TWOE FLACIOLMUREE . FAIL ALL YOU WANT. FREE 2 DAY SHIPPING. WELCOME TO FAILURE. FAIL ALL YOU WANT. FREE 2 DAY SHIPPING.
- 14. FOLLOW UP POSTERS CURATE “FAILURE” VIDEOS TO BEGIN SECOND ROUND OF OUTDOOR POSTERS FEATURES CHOSEN STUDENT’S VIDEO CONNECTS AMAZON STUDENT CLOSER TO FRESHMEN
- 17. CONCLUSION FAIL ALLYOU WANT WITH AMAZON FREE 2-DAY SHIPPING FAILURES ARE EASILY SOLVED