Room 37 came up with the idea to welcome the world for the 2011 Rugby World Cup by creating various projects, including dropping All Blacks players out of a plane, using a giant sheep, fireworks at the Sky Tower, a blimp, a rugby photo booth, a big blast, or a big jump. The class generated different ideas for how to welcome the world to New Zealand for the rugby tournament, with the goal of submitting one project to an ANZ Bank competition.