2. BRAND
IDENTITY
A brand identity is made up of what your brand says, what
your values are, how you communicate your product, and
what you want people to feel when they interact with your
company.
3. BRAND
IDENTITY
The terms "brand" and logo" are often used interchangeably, but
they are not the same. Originally, the term "brand" was used to
refer to the mark that cattle ranchers "branded" on their cattle.