This document summarizes CAST, a program at the Zurich University of the Arts that trains students in content creation for digital platforms. It discusses CAST's focus on generalists rather than specialists and creating high quality, short form content. It also provides an overview of several popular platforms for web video/TV, social media broadcasting, and mobile live streaming as well as a blog that produces various video and text formats.

1. WE B . T V & WE B.VI D E O
Best of Plattform & Portal
Steffen Büffel
Zürcher Hochschule der Künste
Departement Design | Studienvertiefung CAST

2. CAS T. ZHDK
— Links
Zürcher Hochschule der Künste http://www.zhdk.ch
Department Design http://cast.zhdk.ch
Studienbereich CAST http://blog.cast.zhdk.ch

3. CAS T. ZHDK
‣ Start: 2007
‣ Departement Design
‣ Generalisten statt Spezialisten
‣ High Quality Content
‣ Handwerk:
‣ journalistisch
‣ dramaturgisch
‣ gestalterisch
‣ “Short stories for the small screen!”
— Links
http://www.zhdk.ch
http://cast.zhdk.ch
http://blog.cast.zhdk.ch/

4. WE B . T V & WE B.VI D E O
Best of Plattform & Portale

5. Z A T TOO .C OM

6. ZAT TOO.COM
— Links
http://www.zattoo.com

7. ZAT TOO.COM

8. HUL U.C OM

9. HULU.C OM
— Links
http://www.hulu.com

10. HULU.C OM

11. H OB NOX . C OM

12. HOBN O X.COM
WebTV, Urban Culture, DIY Video & Audio
— Links
http://www.hobnox.com

13. HOBN O X.COM

14. HOBN O X.COM
Hobnox Community
— Links
http://www.hobnox.com

15. HOBN O X.COM

16. HOBN O X.COM
Hobnox Tools
— Links
http://www.hobnox.com

17. HOBN O X.COM

18. HOBN O X.COM
Hobnox Library
— Links
http://www.hobnox.com

19. HOBN O X.COM

20. HOBN O X.COM
Hobnox Audiotool

21. HOBN O X.COM
Hobnox Livetool

22. SO CIAL MEDIA
Die Medienwelt der Digital Natives

23. SO CIAL MEDIA

24. FAC EBOOK.COM
Video-Recording auf Facebook.com
— Links
http://www.facebook.com

25. M OGUL US .C O M

26. MO GU LUS.COM
Live Broadcasting
— Links
http://www.mogulus.com

27. MO GU LUS.COM
Mogulus Studio
— Links
http://www.mogulus.com

28. MO GU LUS.COM

29. MO GU LUS.COM
Mogulus Library
— Links
http://www.mogulus.com

30. MO GU LUS.COM

31. Q IK .COM

32. QI K.C OM
Live-Video from Mobile Devices
— Links
http://www.qik.com

33. QI K.C OM

34. QI K.C OM
Channel
— Links
http://www.qik.com

35. QI K.C OM

36. 1 2S EC ON D S. TV

37. 12 SECONDS.TV
12 seconds of video fame
— Links
http://www.12seconds.tv

38. 12 SECONDS.TV

39. 12 SECONDS.TV
Channels & Aggregation
— Links
http://www.12seconds.tv

40. 12 SECONDS.TV

41. SO CIAL MEDIA
Die Medienwelt der Digital Natives

42. VID EO LIFECY CLE 2 .0
Produktion
Syndikation
Promotion
Mashup
— Links
Aggregation http://www.qik.com
http://www.mogulus.com
http://www.twitter.com
http://www.facebook.com
Embedding
http://www.friendfeed.com
http://www.wordpress.com

43. CA S TI NM IA M I .CO M

44. CASTI NMI AMI .COM
castinmiami-Blog: Video, Text, Bild
— Links
http://www.castinmiami.com

45. CASTI NMI AMI .COM
klassische Interviewformate
— Links
http://www.castinmiami.com

46. CASTI NMI AMI .COM
Mini-Serie
— Links
http://www.castinmiami.com

47. CASTI NMI AMI .COM
Livestreams via Mogulus & QIK
— Links
http://www.castinmiami.com

48. CASTI NMI AMI .COM
castinmiami-Channels
— Links
http://www.castinmiami.com

49. CASTI NMI AMI .COM
Mobile Version
— Links
http://www.castinmiami.com

50. KON T AKT
— Anschrift
Zürcher Hochschule der Künste
Departement Design | CAST
Ausstellungsstraße 60
CH-8031 Zürich
— Studienbereichsleiter
Dr. Martin Zimper
— E-Mail
cast.info@zhdk.ch
martin.zimper@zhdk.ch
http://cast.zhdk.ch — Telefon
043 446 32 74 (Sekretariat)