Website Analytics in my Pocket using Microsoft Fabric (Presented at AdaCon on October 10th, 2023)

1. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)

2. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
Website Analytics in My Pocket
Using Microsoft Fabric
Cathrine Wilhelmsen
October 10th, 2023

3. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
Session Description
As a technical blogger and event organizer, I'm always curious about my website traffic.
How many visitors have I had? Where are they from? What days and times are my
websites most popular? Which posts are read the most?
All this information is available to me. There's only one gotcha: the data is only available
for the past 30 days. That means if I want to compare how my website is doing next
year compared to this year, I need to save the data somewhere else so it doesn't get
lost - and build my own visualizations on top of it. Luckily for me, that's what I do for a
living!
In this session, I will show you how I've used Microsoft Fabric (the newest analytical
service from Microsoft) to create my own pocket-sized dashboard for my website
analytics. First, I will explain how I automatically collect the data from an API and store
it in a central location. Then, I will show how I visualize the data in a mobile-friendly way
using Power BI.

4. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
@cathrinew
cathrinew.net

5. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
Data
Factory
Data
Engineering
Data
Warehouse
Data
Science
Real-Time
Analytics
Power
BI
Data
Activator
Unified Data Foundation with OneLake
Data Governance with Microsoft Purview

6. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
What did I build?
Cloudflare
API
Microsoft Fabric
Daily Stats
Hourly Stats
Website Analytics

7. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
Why did I build it?
Wanted to phase out Google Analytics
Cloudflare offers free, privacy-first analytics
Moved to Cloudflare in September 2023
Cloudflare only stores data for 30 days

8. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
Why did I build it this way?
Real-world use case as a Microsoft MVP
Wanted something pretty and pink
Because it was fun

9. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
How did I get the data?
Cloudflare GraphQL API
One single endpoint for all API calls
Pass the GraphQL queries as a JSON object

10. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
What did I do with the data?
Ingested data using Microsoft Fabric pipelines
Visualized the data using Power BI
Used the native app on my phone to view stats

11. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
Let’s demo! 🤓

12. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
What do I want to improve?
View country statistics
Rank content by popularity
Compare statistics across time periods

13. © 2023 Cathrine Wilhelmsen (hi@cathrinew.net)
Thank you! 💜
hi@cathrinew.net
@cathrinew
cathrinew.net