«Технологии удалённого общения неизбежно возьмут своё в будущем. А те, кто освоит их раньше, получат больше шансов на успех», – уверен Максим Павловец, ведущий блога о бизнес-возможностях платформ для удаленного общения Webinarism.ru, ставший недавно обладателем гранта от программы «Менеджмент в сфере интернет-технологий». Подробнее - http://www.rma.ru/internet/news/8374/

1. Webinarism ‐
A Revolution In Remote Interactions
Max Pavlovets
l
15 July 2011

2. Brief professional biography
p g p y
• Current: Founder and CEO, Webinarism. A publishing, analytics and consulting
company in Web‐conferencing.
• 2006 2010 Commercial Director, ER Stroy. A technology company providing
2006‐2010 Commercial Director, ER‐Stroy. A technology company providing
power solutions to the Telecoms sector. Doubled turnover during my tenure;
now continuing the relationship with the company in external consultant
capacity.
capacity
• 2004‐2006 CEO, PRISM Consulting (Russia), subsidiary of international (Swiss‐
UK) firm specialising in Customer Strategies, CRM and Customer experience.
)f l
Localised the entire proposition and toolkit, conducted trainings and marketing
events.
• Prior to that worked with a consulting subsidiary of Kuzbass Chamber of
Commerce assisting SME s in the region, and as Marketing executive with a
Commerce assisting SME‐s in the region, and as Marketing executive with a
mobile operator Tele2.

3. What is a webinar?
What is a webinar?
«…The term webinar is a neologism, short for Web‐
based Seminar, a presentation, lecture, workshop or
based Seminar, a presentation, lecture, workshop or
seminar that is transmitted over the Web…»
Wikipedia

4. Webinar screenshot example Files to
share with
share with
participants
Presentation
(could be Speaker
changed by
changed by
screen
sharing and
modified by
authorized
participants)
Co‐speaker
(could be
(could be
more of
them)
Chat
The list of participants

5. Why webinar?
h b ?
Fleming's VAK model:

6. Examples of activities in Webinars
Examples of activities in Webinars

7. Why webinar?
h b ?

8. Russian Internet penetration dynamic
Russian Internet penetration dynamic
fom.ru

9. Russian Internet growth potential
R i I t t th t ti l
Internet Users:
I U Penetration:
P t ti
80%
43%
82%
http://www.internetworldstats.com/

10. Dynamics of search for Webinar in Russian
Dynamics of search for “Webinar” in Russian
10 times in 2 years!

11. Let s forecast?
Let’s forecast?

12. Financial crisis
Financial crisis
• Unemployment levels are rising
Unemployment levels are rising
• Satisfaction levels from current job are in decline
• The capacity to re‐train people professionally in large
territories like Russia and CIS isn’t growing

13. What delays the adoption of
What delays the adoption of
web‐conferencing tools?
Webinarism ru
Webinarism.ru
1. Stereotypes (inertia of thinking)
2. Lack of reliable information about existing Webinar
2 L k f li bl i f ti b t i ti W bi
solutions
3. Lack of coordination between SAAS and webinar
content providers

14. Mission of Webinarism.ru
Mission of Webinarism ru
“Enhancing people’s quality of life through the effective
Enhancing people s quality of life through the effective
use of remote interactive technologies”

15. Screenshot of Webinarism.ru

16. Current content structure of Webinarism.ru
MENU
• Webinars for business
• Prerequisites for Webinarism
P i i f W bi i
• Webinar platforms
• Best practice in using webinars
b
• Personality in Webinarism
• Interview with Webinarists
• Analytics
• Prominent Webinarism figures
• Humour

17. Independence is a must!
Independence is a must!
The core rule of Webinarism.ru:
“To be equally remote from all platform vendors and
service providers.”

18. 1st year results of Webinarism ru
year results of Webinarism.ru
1. Sold one hundred analytic reports
2.
2 Published one hundred analytical articles
Published one hundred analytical articles
3. Closed 12 consulting contracts
4. Produced 9 issues of “Comparison table of Russian‐
language webinar SAAS platforms”.
5. Produced and constantly monitored 9 reviews of
fully‐functional Russian‐language webinar SAAS
platforms.

19. What delays adopting of
What delays adopting of
web‐conferencing tools?
1. Stereotypes (inertia of thinking)
2. Lack of reliable information about existing Webinar
solutions
3. Lack of coordination between SAAS and content webinar
providers

20. Thanks for your attention!
Questions?
Q i ?
info@webinarism.ru
info@webinarism ru
http://webinarism.livejournal.com/
maxpavlovets
Max Pavlovets
Max Pavlovets
+7 916 225 21 90