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Navigating the Diverse Landscape of Markup Standards for Books and Journals
1. Transformative publishing solutions
Navigating the
Diverse Landscape of
Markup Standards for
Books and Journals
Evan Owens
VP, Publishing Technologies
Cenveo Publisher Services
Books Journals Digital
Creating industry standards that provide real-world value is a collaborative effort
involving experts and leaders from a broad cross-section of specialties.“ ”James Bryce
British academic, jurist, historian, politician
May 21, 2015 WEBINAR
3. Transformative publishing solutions
About Cenveo Publisher Services
CORPORATE GOVERNANCE
$1.9 billion company
125 years of experience
GLOBAL PRESENCE
STANDARDS
ISO 9001:2008 (Quality Management)
ISO 27001:2005 (Data Security)
SA8000 (Social Accountability)
EXPERIENCE
> 125 years working with publishers
STAFF
1700 full-time staff
US | India | UK
4. Transformative publishing solutions
Solutions
From content creation through delivery
321
54
Automated pre-editing
Copyediting
Proofreading
Indexing
Fact checking
Project
Management
Full-service production
Manuscript coordination
Author management
Editorial and permissions
Composition Digital
Right-Shore Solutions
Editorial
Management
Art & Design
Innovate. Automate. Collaborate.
Interior & cover design
Illustrations, redraws
Image conversions
Scanning
XML, InDesign
3B2, LaTeX
QuarkXPress
Foreign languages
Creative paging
ePub, mobi
CourseSmart
D4P
XML/XHTML
Companion websites
Book pages, n Journal pages, n
2012 621,123 897,868
2013 750,822 901,417
2014 907,500 1,121,708
10. Transformative publishing solutions
10
Content Markup Functionality
Relationships
Internal links
External links
Metadata
Content-specific
Content Structure
Sections
Components
Embedded content
External components
Text Capture
Text Rendition
Semantics
Generic text semantics
Content enrichment
<?xml version="1.0"?>
<!DOCTYPE sonnet SYSTEM "sonnet.dtd">
<sonnet type="Shakespearean">
<img src=”Bill_Shakespeare.jpg" alt=”Shakespeare-Portrait"/>
<author>
<last-name>Shakespeare</last-name>
<first-name>William</first-name>
<nationality>British</nationality>
<year-of-birth>1564</year-of-birth>
<year-of-death>1616</year-of-death>
</author>
<title>Sonnet 130</title>
<lines>
<line>My mistress' eyes are nothing like the sun,</line>
<line>Coral is far more red than her lips red.</line>
<line>If snow be white, why then her breasts are dun,</line>
<line>If hairs be wires, black wires grow on her head.</line>
<line>I have seen roses damasked, red and white,</line>
<line>But no such roses see I in her cheeks.</line>
<line>And in some perfumes is there more delight</line>
<line>Than in the breath that from my mistress reeks.</line>
<line>I love to hear her speak, yet well I know</line>
<line>That music hath a far more pleasing sound.</line>
<line>I grant I never saw a goddess go,</line>
<line>My mistress when she walks, treads on the ground.</line>
<line>And yet, by Heaven, I think my love as rare</line>
<line>As any she belied with false compare.</line>
</lines>
</sonnet>
11. Transformative publishing solutions
Content Markup Design Challenges
Semantic or Rendition
<italic> or <genus>
Generated Text
Labels, numbers, etc.
JATS <x>
JATS <element-citation>
Metadata & Content
Visible or invisible?
@Attributes or <elements>
Human or machine readable?
URLs or display text
EPUB RDFA, microdata
Textual Alternatives
Global languages
MathML / Image / TeX
Text corrections
External Components
File names or algorithms
Rendition-related
Packaging
12. Transformative publishing solutions
Standards & Standardization: Scope Levels
Some examples
• Publisher-specific DTD usage
• JATS4Reuse profile
• EPUB HTML5 profile
Title
Collection
Publisher
Genre or Industry
And over time??
Consistency at what level?
14. Transformative publishing solutions
Draft 2008
Final 2014
Web Infrastructure Standard: HTML5
Structural | Semantic
New structural elements
More like a DTD
Separate rendition (CSS)
Deprecated elements &attributes
Eliminated “esoteric SGML features”
HTML4
<i/> Renders as italic text style
HTML5
<i/> represents a span of text in an
alternate voice or mood, or otherwise
offset from the normal prose in a manner
indicating a different quality of text:
• a taxonomic designation
• a technical term
• an idiomatic phrase from another
language, transliteration, a thought
• a ship name in Western texts
16. Transformative publishing solutions
Books vs Journals: Past Differences
eBook readers are intrinsically different
External to publisher’s platform
Forces standards conformance
EPUB standard
Initial focus on packaging
rather than structure
Books were later arrival to
online and digital publishing
Different ecosystem
Boundaries are beginning to blur
Books have strong metadata
exchange needs
(e.g., Amazon, Libraries)
Strong standards and groups
17. Transformative publishing solutions
Content Landscape
Books & Journals: Current Similarities
Common delivery needs
Rise of mobile over PC
EPUB 3.0 (2011)
Richer than EPUB 2.0 (2007)
Journal publishers using EPUB
Articles or entire issues
Alternative to PDF for reader storage?
Distance between JATS & EPUB diminished
Thank you HTML5
18. Transformative publishing solutions
Deliver Format or
Master Format
Or both?
Content Solutions Architecture Issues
Reusability Support
Multiple deliverables
Now and over time
Standards Evolution
Version control
Usage documentation
Metadata Management
Internal or external
Input to text
Output from text
Content Styling
Practice, not standard
Editorial style, not structure
Standardization, not
customization
[MARIANNE]
Good morning and welcome to the webinar, “Navigating the Diverse Landscape of Markup Standards for Books and Journals.” Please stay tuned. We will begin our program shortly.
[MARIANNE]
Hello, my name is Marianne Calilhanna. I am the director of marketing at Cenveo Publisher Services and I will be moderating today’s program.
Today’s agenda includes a
A brief overview of Cenveo Publisher Services
Introduction to our speaker
Markup history overview and discussion of the standards landscape
finally we’ll save plenty of time to take questions from you. You may submit questions at anytime during the webinar by typing in the questions box in the GoToWebinar dialog box.
This webinar is being recorded and you will receive a link to that recording in a separate email after today’s show. I invite you to share the recording with your colleagues.
Cenveo Publisher Services is a division of Cenveo. Cenveo provides creative solutions that help organizations communicate with their customers.
Cenveo Publisher Services has locations in the US, India, and the UK
Our practices and content management are indeed standards driven and we have a long history of working with some of the worlds leading publishers.
We have more than 1700 full-time staff and a broad network of subject matter experts who work on a contractual basis.
I like to say we provide solutions along the entire content lifecycle from content creation through delivery.
Cenveo Publisher Services provides solutions and services to journal, book, educational, media, and trade publishers.
I won’t read through each of these bullet points but I will stress that we deliver a full-range of technology, content, and delivery solutions that escalate revenue and streamline workflows while ensuring editorial integrity.
I am thrilled to have here with me today, my colleague who has spent his career working in the publishing industry at the intersection of technology and scholarly publishing. Evan is vice president of publishing technologies at Cenveo Publisher Services. He most recently worked as CIO and head of technology strategy at AIP Publishing
My name is Marianne Calilhanna. I started my career in the STM publishing space and have held editorial, production, and management roles for both book and journal publishers. Today I take my publishing background and ensure Cenveo’s breadth of services are communicated to prospects and customers in a meaningful way.
I invite you to follow us on Twitter or LinkedIn and keep abreast of industry news and developments. You can access links to all our social media outlets via our website, www.cenveopublisherservices.com
And now I’ll introduce Evan who will provide more details on his background… Evan, welcome!
Visual comic relief. Standards make modern life possible, but there are still problems.
Note that the top left outlet is installed upside down . . . Standards can be misinterpreted (grin)
Center bottom is not a mistake: a feature not a bug, 360 degree rotating outlets.
Epub standard is evolving quickly
Perhaps books and journal will meet in the middle?