The document analyzes the cumbersome process of adding webinar events to calendars through different platforms, emphasizing the high click count required and the lack of event details in confirmation emails. It compares two services, highlighting that 31events streamlines the process by allowing the event to be directly added to the user's calendar with relevant details, enhancing attendance rates. The need for simplicity and clear communication in the registration process is underscored, suggesting that effective marketing can significantly impact event participation.

1. How many clicks to “Add a
webinar event to my calendar”
31events.com
SendtheInvite.com

2. Add to Calendar is Broken
• Saw a Webinar event I wanted to attend how
many clicks does it take to add the event to
my calendar with the right information?

3. Lets start the “Click Points”
• +1 Click Point
• Taken to a new page to
register.
= Clicks

4. More clicks
• + 6 Clicks on this page register and
get a “placeholder” calendar event
downloaded that is still not in my
calendar.
• Currently at 7 Click Points
• Still no calendar in my system
• *In this case I am counting the text
entries as click points because the
marketer in wants that info.

5. Add to Calendar graphic
is not telling me to click
or add to my calendar.
Had to move mouse over
to see if is an event.

6. Oh great a download…
+1 1 Click Point
8 Total clicks and not in the calendar,
yet…

7. I am unsure of what account/calendar of mine it
is going to. (Granted I run a few accounts within
my Outlook) – Also no webinar details included.
Figured out later they don’t want to share the
webinar details to people who don’t register.
31e invites would only send the invites to
registered participants.
+1 Click Point
9 total add to calendar click points

8. Click Points in this Example

9. I still don’t have the “event details”

10. My confirmation email did not have it
either to copy/paste the details into.
Plus when I clicked again to “get my seat”

11. I was taken to this page..
Telling me to come back later…

12. With the 31events Service
From this To this - A real event invite within the
users calendar.

13. Let’s go through the 31e event flow
When clicked a localized pop up occurs
asking the relevant info.
Name
Email
Website
Submit
The user hits submit &….

14. When clicked a localized pop up occurs
asking the relevant info.
Name
Email
Website
Submit
The user clicks submit &….+5 clicks and a invite is in
the registrants calendar

15. Once user clicks submit:
Invite in the inbox to the email account they registered under.
Gmail Yahoo
+2 clicks (Open email and Accept)

16. Now in my calendar correctly
Even has the “Private Event Details”

17. Or 6 Click Points on IOS 8
31events is IOS 8 ready to
have your events show up in
the new iPhone notification
window.

18. 7 vs 9 Click Points – Big deal
While 7 vs 9 may not that different– it can make
a huge difference in webinar attendance with a
correctly crafted invite.
Early beta tests showed on 70% of the
registers attended. Industry norm
averages 20-25%!

19. Simplicity is key!
The marketer is already sending a “Confirmation
email” – why not have it an invite to be in their
calendar with the right event details?

20. What if they don’t accept?
• 31/SendtheInvite allows you to monitor who
accepted, rejected and clicked tentative to
customize your email marketing to get them
to attend.

21. How does this increase attendance for
your event?
• Easier way to get on registrants calendar.
• Customize marketing to those that have
accepted or declined
• Event details are not hidden in email
• Set reminder notification time intervals.