This webinar discusses how hoteliers can improve their revenue management strategy by effectively managing guest reviews. It highlights that over 90% of travelers are influenced by reviews and many check numerous websites before booking. Having positive reviews and a good reputation can significantly increase a hotel's average daily rate, occupancy rate, and revenue per available room. The webinar recommends using a service like ReviewPro to help smaller hotels manage their online presence and reputation to maximize revenue.

1. WEBINAR
Revenue management strategy for Hoteliers

2. WEBINAR OBJECTIVE
This webinar is about how to manage and play with guest review and their importance.
The revenue management changes according to new generations.
We can take into consideration that :
- 92% of travelers are influenced by reviews
- before to book a trip the future traveller visit approximately 38 websites
- 53% of guests said that they will not book a hotel if it has no reviews.

3. REVENUE MANAGEMENT &
E REPUTATION
To have a good revenue, you need to have a good reputation, to be aware of what
your customers said about your structure and manage it.
Review pro can provide a new way to manage feedbacks and to improve your
business quality.
« 1 point increase in a hotel’s global review index equals up to :
+0,89% in ADR +0,54% in occupancy + 1,42 in RevPar
These numbers are a prove of the efficiency of the global review index.

4. REVENUE MANAGEMENT CHANGES
Digital marketing today is a key to maintains profitability. It can allows customers to
book direcly through digital way.
The revenue management principle is to adapt the good price at the good moment at
the good customer.
Nowadays, Revenue management focuses on managing and maximizing demand
because of metasearch evolution.
The stock of room is perishable and the hotel managers needs to plays with the
average price and the occupancy rate.

5. REVIEWPRO
ReviewPro provides to small structures which can not invest
on revenue management system, advices in order to
improve their revenues

6. CONCLUSION
We can conclude by saying that a good online reputation can allow hotels to improve
their statistics like Revpar, Occ rate, …
Review pro is a good alternative for small hotel business