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Nové banky a sociální sítě
The document analyzes the sentiment surrounding three banks: Air Bank, Zuno Bank, and Equa Bank, highlighting various positive, negative, and neutral comments from different sources such as forums, articles, and social media. It includes quantitative metrics on user engagement across platforms like Facebook and Twitter, showing Air Bank leads in sentiment and buzz. Overall, the analysis provides a snapshot of public perception and communication effectiveness of these banks as of April 2012.
Nové banky a sociální sítě
- 1. Klub WebTop100 10.duben 2012
- 2. Sentiment příspěvků Air Bank ZUNO BANK Negative Negative Neutral Neutral Positive Positive Mixed Mixed Equa bank Negative Neutral Positive Mixed
- 3. Sentiment vs. zdroje Air Bank ZUNO BANK Comment Comment Offline Negative Offline Negative Article Neutral Article Neutral Forum Positive Forum Positive Twitter Mixed Twitter Mixed Facebook Facebook 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Equa bank Comment Offline Negative Article Neutral Forum Positive Twitter Mixed Facebook 0% 20% 40% 60% 80% 100%
- 4. Buzz Air Bank Equa bank ZUNO BANK 71 114 39
- 5. Buzz vs. zdroje 70 63 60 50 Facebook 40 Twitter Forum 30 30 Article Offline 21 20 Comment 15 13 10 9 9 9 8 7 7 7 7 5 5 5 3 0 0 Air Bank Equa bank ZUNO BANK
- 6. Komunikace Facebook 250 200 195 199 150 131 Air Bank 100 94 ZUNO BANK Equa bank 50 29 18 15 11 11 1 0 0 4 2 1 0 Statusy Komentáře Komentáře Líbí se mi Sdíleno banky fanoušků
- 7. Komunikace YouTube Videí 32 6 15 Shlédnutí 61384 159855 15485 Odběratelů 82 34 34 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Air Bank Equa bank ZUNO BANK Twitter Tweety Mentions RT Followers Air Bank 6 21 7 767 ZUNO BANK 1 2 1 151