The document summarizes a presentation given by Frank Hamm on social media adoption. It discusses a survey conducted of social media usage in Germany, with key findings being that younger generations and males use social media more intensely. It also outlines Hamm's experiences using social media during a vacation in Hawaii, including positive interactions with local organizations. Finally, it notes that while banks and other industries in Germany are reluctant to adopt social media, more are beginning to engage as a way to join online conversations.
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Tennis and the Meaning to Startup Life
Turns out you can learn a lot about how to thrive in any work environment, but especially startups, from an unlikely place...the tennis court. I played competitively since I was 10, and now that I look back I see lessons I apply every day in my professional life. Perseverance, tenacity, "faking it 'til you make it", solitary problem-solving, and finishing...these are all lessons I've learned playing tennis and have served me well.
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Tennis and the Meaning to Startup Life
Turns out you can learn a lot about how to thrive in any work environment, but especially startups, from an unlikely place...the tennis court. I played competitively since I was 10, and now that I look back I see lessons I apply every day in my professional life. Perseverance, tenacity, "faking it 'til you make it", solitary problem-solving, and finishing...these are all lessons I've learned playing tennis and have served me well.
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position.
Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter?
If you can’t articulate why you are worth buying from...fast...investors and customers move on.
So why are "Purpose" and "Position" so important?
1) Shows customers why they should pick you over a competitor.
2) Helps you raise capital because by explaining how you can win in the marketplace.
3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.
Chirpp is an automated voice dialer application that
automates the functionality of outbound call operations. In situations where outbound calls need to be made with relatively lower levels of interaction except passing the campaign message, the OBD can provide extremely effective and efficient mode of campaigning.
Get Practical With Your Startup's BrandingRobert Wallace
Branding is a practical matter...especially for startups and young companies.
Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more.
So...is your branding getting the job done?
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
Edelman Social Entertainment - Slide DeckEdelman_UK
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
One year after the launch of the iPad in Belgium (and several other Tablets available) as a strong increase of the usage of Smartphones, Mobile Internet is a major trend in the digital world. We observe important consequences for media consumption and for advertising. Concretely, what is the situation in Belgium ? (presentation illustrated with exclusive datas and insights, and a link to a White Paper about Mobile marketing)
Social mediareport netherlands_insites_iab_nlIAB Netherlands
The Dutch IAB country specific research report of the global social media study of Insites. Results cover 35 countries. More than 9000 people participated. In this report the country specific data for the Netherlands compared to Europe and other countries.
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position.
Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter?
If you can’t articulate why you are worth buying from...fast...investors and customers move on.
So why are "Purpose" and "Position" so important?
1) Shows customers why they should pick you over a competitor.
2) Helps you raise capital because by explaining how you can win in the marketplace.
3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.
Chirpp is an automated voice dialer application that
automates the functionality of outbound call operations. In situations where outbound calls need to be made with relatively lower levels of interaction except passing the campaign message, the OBD can provide extremely effective and efficient mode of campaigning.
Get Practical With Your Startup's BrandingRobert Wallace
Branding is a practical matter...especially for startups and young companies.
Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more.
So...is your branding getting the job done?
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
Edelman Social Entertainment - Slide DeckEdelman_UK
This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.
Value and Engagement in the Era of Social Entertainment and Second ScreensEdelman
For the sixth year running, the Value & Engagement in the Era of Social Entertainment and Second Screens Survey explores consumer attitudes towards the entertainment industry in the UK and U.S. It examines consumer perceptions and behaviors as they relate to consumption habits, purchase recommendations, file downloading and sharing.
One year after the launch of the iPad in Belgium (and several other Tablets available) as a strong increase of the usage of Smartphones, Mobile Internet is a major trend in the digital world. We observe important consequences for media consumption and for advertising. Concretely, what is the situation in Belgium ? (presentation illustrated with exclusive datas and insights, and a link to a White Paper about Mobile marketing)
Social mediareport netherlands_insites_iab_nlIAB Netherlands
The Dutch IAB country specific research report of the global social media study of Insites. Results cover 35 countries. More than 9000 people participated. In this report the country specific data for the Netherlands compared to Europe and other countries.
Persönliche Produktivität und Selbstorganisation am digitalen Arbeitsplatz Frank Hamm
Arbeitest Du schon? Oder bist Du schon produktiv und gelassen?
Der Digitale Arbeitsplatz gilt als das „Nonplusultra“ für ein zeitgemäßes Büro. Doch nachdem Sachbearbeiter, Führungskräfte und Wissensarbeiter bereits vor einigen Jahren in E-Mails zu ersticken begannen, ist die Bürowelt inzwischen oft ein ständiges Jonglieren, um zwischen Nachrichten, Benachrichtigungen und Chats sowie unzähligen Plattformen endlich zum Arbeiten zu kommen.
Als Basis für eine ausgewogene persönliche Produktivität empfehle ich sechs Prinzipien der Selbstorganisation: Achtsamkeit, Fokussierung, Rituale, Timeboxing, Ausgewogenheit und Flexibilität.
Sonnenaufgang in Rheinhessen - Magische Momente im Land der tausend Hügel #12...Frank Hamm
Magische Augenblicke beim Erwachen des Tages, eingefangen an besonderen Orten im Land der tausend Hügel und der Reben. Momente der Ruhe zwischen 5 und 8 Uhr im Kleinod am Rhein mit seinen Kirchen und Wegen, Tälern und Hügeln.
Saarcamp Edition.
Sonnenaufgang in Rheinhessen - Magische Momente im Land der tausend Hügel #12...Frank Hamm
Magische Augenblicke beim Erwachen des Tages, eingefangen an besonderen Orten im Land der tausend Hügel und der Reben. Momente der Ruhe zwischen 5 und 8 Uhr im Kleinod am Rhein mit seinen Kirchen und Wegen, Tälern und Hügeln.
Social Business in der post-industriellen WirtschaftFrank Hamm
Vortrag am 3. Mai 2016 bei den Portal Visions in Freiburg: Deutschland hat den Staus einer Industriegesellschaft endgültig verlassen und ist eine Dienstleistungs- und Informationsgesellschaft, die einem ständigem Wandel unterworfen ist. Starre Prozesse und Strukturen halten den Veränderungen des Marktes immer weniger stand. Als Antwort entstand Social Business mit den Fähigkeiten, Wissen zu teilen, abteilungsübergreifend zusammenzuarbeiten und Ideen gemeinsam weiterzuentwickeln.
Eine kurze Zeitreise aus der Vergangenheit über die Gegenwart und ... eine mögliche Zukunft. Präsentation für einen Impulsvortrag zum KMB| und b.FAST-Abendevent am 12.11.2015.
Vernetzte Unternehmen: Das Sender-/Empfängermodell ist tot, lang lebe das Net...Frank Hamm
Warum Unternehmen sich ändern (sollten) – auch wenn für viele Veränderung keine Option ist. Präsentation zur Networking Nite am 9. Oktober 2014: Das vernetzte Unternehmen - Zukunftsmusik oder Realität?
Wirtschaftssektoren - warum sich Unternehmen ändern solltenFrank Hamm
Frank Hamm: Die Wirtschaftsstruktur ändert sich. An Indizien basierend auf Daten zu den Wirtschaftssektoren zeigt sich, dass Unternehmen sich ändern sollten.
Ein Auszug der Unterlagen für mein Social Business Seminar für Geschäftsführer, Entscheider und Projektleiter. Sie erhalten eine Übersicht zum Thema und Informationen zum Nutzen, zur Einführungsstrategie und zu den Herausforderungen.
Enterprise 2.0 - gefährliche Mischung aus Kommunikation, Kollaboration & Kultur Frank Hamm
Vorab als Flipped Session zum Corporate Learning Camp am 27. und 28. September 2013 in Frankfurt.
Die Videos in der Präsentation in einer Playlist: http://www.youtube.com/watch?v=g1gjEPBMz8c&list=PLutde0CN2auAoaPXRgwrLDJf5lO1n5mvb
- Wie funktionieren Unternehmen 1.0?
- Warum funktionieren Unternehmen 1.0 immer weniger?
- Einsatzfelder und Ziele von Enterprise 2.0 / Social Software
- Unternehmensbeispiele: Welche Unternehmen setzen auf Enterprise 2.0 und/oder Enterprise Social Software
- Softwarebeispiele: Was gibt es an Software und welche Funktionen haben sie?
Mitschrift der Session auf dem Lifeworkcamp am 12.10.2012 eingeladen. Die Arbeitswelt hat sich in den letzten Jahren für viele (Wissens-) Arbeiter verändert. Immer öfter geht es um die Ergebnisse und nicht darum, von Neun bis Siebzehn Uhr (9 to 5) im Büro zu sitzen. Die Entwicklungen des digitalen Arbeitsplatzes inklusive des mobilen Arbeitsplatzes mit Notebook, Tablet und Smartphone sowie die Anforderungen durch Unternehmen und durch Mitarbeiter verändern die Arbeitswelt, die Arbeitszeit und die Arbeitswelt. Nach meiner kurzen Einführung diskutierten wir in der Session die Möglichkeiten und die Gefahren dieser neuen Arbeitswelt.
Eindrücke von der IBM Social Business JamCamp Bustour im Oktober 2011. Folien zur Session auf dem BarCamp Mainz am 19.11.2011, mit kräftiger Unterstützung der beiden Teilnehmer und JamCamp-Mitfahrer @yolante und @chiliconcarne
1. Social Media Club Hawaii 5/14/10
Social Media adoption
Frank Hamm: background / context
Survey: online / social media usage in PR
German fnancial services
Social Media in Germany
2. Frank Hamm
● 8 yrs in German Air Force
● study of Business Administration
● diferent jobs related to Information Technology
● now Manager Public Relations at a German bank
● study of Public Relations
● blogger
– http://www.injelea.de (blog since 2005)
– http://twitter.com/fwhamm (since 2007)
● more on: http://www.frank-hamm.com
(mostly in German but with links)
Frank Hamm Social Media adoption 5/14/10 | page 2
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4. Hawaiitwentyten
● Vacation planned in November 2009 for April 2010
● ad hoc decision to use Social Media for connecting to
local people and organisations
● in February 2010
– created Twitter account @hawaiitwentyten
– created Tumblog hawaiitwentyten
● frst listened, then joined conversation
Frank Hamm Social Media adoption 5/14/10 | page 4
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5. Pacifc Aviation Museum
● Help from Pacifc Aviation Museum on Facebook
● PacifcAviation
on Twitter
Frank Hamm Social Media adoption 5/14/10 | page 5
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6. 'Ulalena
● Twittered about forgotten reservation
● received complimentary tickets for show
● blogged about it
Frank Hamm Social Media adoption 5/14/10 | page 6
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7. Aviation
● I complained on Twitter about mobile check-in not
working
– Lufthansa contacted me via Twitter DM
– It was my fault, Lufthansa helped to correct
● Iceland vulcan ashclouds
– United Airlines, Lufthansa informed passengers on
Twitter
– Eurocontrol informed about closing/opening airports:
Information on Twitter frst then on press release on
website
Frank Hamm Social Media adoption 5/14/10 | page 7
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8. > Survey / Survey / PR PLUS
PR PLUS
Frank Hamm Social Media adoption 5/14/10 | page 8
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9. Survey
● conducted November 2009 as part of Public Relations
thesis at PR PLUS
● 302 participants
– from Germany, Austria, Switzerland,
– some of them only partly responded
● approx 80% people are part of the PR PLUS network
(students, former students, professors, university
lecturers ...)
Frank Hamm Social Media adoption 5/14/10 | page 9
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10. Survey: Summary
● PR people have widely but not completely adopted
Social Media
● „Digital Generations Divide“ of generations
● „Digital Gender Divide“
Frank Hamm Social Media adoption 5/14/10 | page 10
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11. > Video- und Bildportale
Videos and Photos
Frank Hamm Social Media adoption 5/14/10 | page 11
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http://www.fickr.com/photos/fltran
12. > Video and Photo Communities
● Video Communities
– YouTube used at least weekly by almost 50%
● Photo Communities
– Flickr and Picasa used at least weekly by almost 10%
● Creating content: 4% (videos) bzw. 2% (photos)
Frank Hamm Social Media adoption 5/14/10 | page 12
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13. >> Soziale Netzwerke
Social Networks
Frank Hamm Social Media adoption 5/14/10 | page 13
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http://www.fickr.com/photos/drbeachvacation
14. Social Networks (SN)
● Weekly Usage:
– XING more than 60%, Facebook more than 40%
– Other SN less than 10%
● 30% produce content (at least weekly)
● Age 20-29
– much more intense usage of SN
(except wer-kennt-wen)
– XING more than 70%, Facebook almost 60% weekly
usage
– StudiVZ/MeinVZ each approx 20% weekly usage
Frank Hamm Social Media adoption 5/14/10 | page 14
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15. Social Networks
Social Networks: Age 40+ Social Networks: Age 20-29
100% = 101 100% = 60
100% 100%
9
90% 90%
29
80% 80% 23
8
70% 63 70% 37
17 44
60% 84 60% 2
86
90 19 53 54
55 55
98 97 97 98 7
50% 50% 59
40% 30 40%
11 9
30% 30%
28 5
20% 20% 24 3
17
5 6
25 6
10% 10% 11 3 0
1
6 10 2 2
10 8 1 5 2 1 5
1
0 3 5 1
3 3 1 1 2 2 2 2 2 0
1
0% 0 0 0 0 0% 0
Facebook wer-kennt-wen LinkedIn Lokalisten Facebook wer-kennt-wen LinkedIn Lokalisten
XING StudiVZ MeinVZ MySpace Other XING StudiVZ MeinVZ MySpace Other
daily weekly monthly seldom/not at all daily weekly monthly seldom / not at all
Frank Hamm Social Media adoption 5/14/10 | page 15
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16. >> Blogs/Twitter
Blogs/Twitter
Frank Hamm Social Media adoption 5/14/10 | page 16
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http://www.fickr.com/photos/noelzialee
17. > Blogs/Twitter
● blogs
– almost 50% read blogs at least weekly
– almost 20% write or comment at least weekly
● Twitter
– more than 30% read on Twitter at least weekly
– approx. 20% twitter at least weekly
● men are much more active than women
Frank Hamm Social Media adoption 5/14/10 | page 17
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18. Blogs/Twitter
Blogs/Twitter
100% = 288
100%
90%
90
80%
158
70%
210
222
60% 59 seldom / not at all
monthly
weekly
50% daily
40% 33
70
30%
42
30 12
20%
21
69 26
10% 55
33
22
0%
read blogs write / comment blogs read Twitter write Twitter
Frank Hamm Social Media adoption 5/14/10 | page 18
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19. >> Nachrichten
Messages
Frank Hamm Social Media adoption 5/14/10 | page 19
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20. > Messages
● more than 90% use Email daily
● more than 50% use Social Networks at least weekly
● Skype more than 30%, IM almost 30%, Twitter DM
more than 10%
● Age 20-29
– more intense usage: Social Networks, Instant
Messaging, Twitter DM
– Diference between age 20-29 and age 40+
● Gender: men are more active than women
Frank Hamm Social Media adoption 5/14/10 | page 20
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21. Messages
Send messages: Age 40+ Send messages: Age 20-29
100% 100% 2
4 0
0
7 5 9
90% 90%
80% 40 80% 26
9
52
70% 70%
39
45
60% 60%
88
91
17 20
50% 50%
90 53 15
14
40% 40%
30% 30% 5
29
23 10
6
20% 20% 22
6
10% 2 6 10% 10
6
15 1 9
12 4
7 3
3
0% 0%
Social Networks Instant Messaging Social Networks Instant Messaging
Email Skype Twitter DM Email Skype Twitter DM
daily weekly monthly seldom / not at all daily weekly monthly seldom / not at all
Frank Hamm Social Media adoption 5/14/10 | page 21
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22. >> Chat
Chat
Frank Hamm Social Media adoption 5/14/10 | page 22
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23. > Chat
● weekly usage below 30%
● more intense usage in age 20-29
● Great diference between age 20-29 and age 40+
● Gender: no diference
Frank Hamm Social Media adoption 5/14/10 | page 23
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24. Chat: ages
Chat: age 40+ Chat: age 20-29
100% 100%
90% 90%
80% 80%
27
32
70% 70% 36
68
74 43
60% 82 60%
53
97 97
50% 50%
13
40% 40% 7
30% 7 30% 14
10 3
13
20% 15
14 20% 6
6
4
10% 8 10% 10 3
10 8 8
11 6
2 5 2 4
2 3 2
0% 0 0 0% 0
Instant Messaging Skype with Video Instant Messaging Skype with Video
Skype Social Networks Instant M. with Video Skype Social Network Instant M. with Video
daily weekly monthly seldom / not at all daily weekly monthly seldom / not at all
Frank Hamm Social Media adoption 5/14/10 | page 24
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25. > Banks, Social Media in Germany
Banks and companies in general
are reluctant to adopt Social Media
But more and more of them are in the process of
changing their mind
Frank Hamm Social Media adoption 5/14/10 | page 25
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26. > Banks
● some banks start recovering from fnancial crises
● banks have started Social Media activities
● banks don't advertise that they are on Social Media
● some banks have web pages that list social media
accounts (i.e. Deutsche Bank)
● normally they only use it as another news channel
● especially banks are reluctant to engage in Social
Media because of fnancial crises
– people, politicians, journalists are angry
Frank Hamm Social Media adoption 5/14/10 | page 26
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27. > Real Estate Structured Financing
● only few main competitors
● Hypo Real Estate completely nationalized
● Eurohypo owned by Commerzbank (partially
nationalized and forced to sale Eurohypo until 2014)
● Aareal Bank focuses on B2B for fnancing commercial
objects
Frank Hamm Social Media adoption 5/14/10 | page 27
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28. > Banks: activities in Social Media
● Only few „classical“ banks like SEB
● Primarily Social Responsible Banks, Sustainable
Banks, small credit unions
● Examples
– Fidor Bank
– GLS Bank
– Volksbank Bühl
– NOA Bank (Die andere Bank)
● Great resource (in German): Boris „Electrouncle“
Janek (presentation: Social Finance in Germany)
Frank Hamm Social Media adoption 5/14/10 | page 28
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29. > Social Media in Germany
Banks, pharmaceutical industry, automotive...:
People fear loss of control because
they don't know how to deal with Social Media.
People therefore fear they lose power.
The truth is: You all already have lost control.
But if you frst listen and then join the conversation
people will trust you and trust is the real power!
Frank Hamm Social Media adoption 5/14/10 | page 29
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30. > Social Media Examples
● Lufthansa
– First: known as a bad example (no dialogue)
– Now: changing usage of social media
● Daimler
– First: employees writing of their work (i.e. Nightshift)
– Now: blog as companies own newspaper for many
stakeholders, twittering PR people
● Saftblog (family owned business producing juice)
– Blogging since years, sponsoring barcamps, small
business (15 employees), but expanding cause of SM
● Synaxon (franchising retail group , computer
business)
Frank Hamm Social Media adoption 5/14/10 | page 30
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31. PR PLUS goes online
Mahalo
Frank Hamm Social Media adoption 5/14/10 | page 31
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http://www.fickr.com/photos/tacitrequiem