Pictures are becoming more important than text for communicating messages online. Parallax scrolling website designs, where background images move slower than foreground content, are gaining popularity. Website designers have also lost their fear of designing for content below the initial website fold since scrollable pages allow more creativity. Content management systems now allow designers to focus more on creativity by managing website content for them.
This document lists the top 13 tech tools for 2013 as recommended by education leaders Dr. Devin Vodicka and Dr. Lisa Gonzales. It discusses how technology allows content to be easily shared across multiple platforms and how these tools can help connect and engage students.
Not every site needs a wiki: A conceptual framework for health Websites [4 Cr...Gunther Eysenbach
The document presents a conceptual framework for different types of health websites and applications, grouping them into two pillars - dialogue-oriented sites like wikis and discussion forums focused on information sharing, and consensus-oriented sites like collaboration platforms. It identifies nine elements to consider like information input/output, organization, and authority structure. The framework acknowledges there are fluid boundaries and no 'one size fits all' for designing health websites and communities.
Presentation for the 2013 CUNY IT Conference, on realistic website development for non-commerce sites. Presenters Brian Farr & Valerie Forrestal from the College of Staten Island, City University of New York.
Practical examples of web2.0 in the development sectorJoitske Hulsebosch
This document provides examples of how web 2.0 technologies can be used for different purposes in development work, including e-learning, e-information management, e-PR, e-fundraising, e-advocacy, e-networking, and e-coaching. Specific examples are given for using online communities, blogs, RSS feeds, wikis, social networks, podcasts, widgets, and maps to connect people, share information, raise awareness, fundraise, advocate, and provide remote support. The document concludes by asking the reader to consider how they want to utilize these technologies.
This document discusses strategies for effectively communicating an organization's messages and positioning itself during changing times. It recommends rethinking strategies, reordering communications, recycling existing content, and redesigning publications to focus on key messages and audiences. Questions are posed about determining what audiences want and ensuring resources are focused on the right areas. Print is described as devalued but not dead, requiring reconsidering its role. Flexibility and understanding changing landscapes are emphasized.
20 Tips for Powerful Story-Driven Branding & Communicationszehno
The document provides 20 tips for powerful story-driven branding and communications. Some of the key tips include doing a content audit of existing stories and materials, identifying gaps, cultivating new stories through interviews and photos, using tools to collaborate and plan content creation and distribution, and continually recycling and refreshing content. The overall document offers strategic advice on developing and maintaining a strong narrative and content foundation for an organization.
This document lists the top 13 tech tools for 2013 as recommended by education leaders Dr. Devin Vodicka and Dr. Lisa Gonzales. It discusses how technology allows content to be easily shared across multiple platforms and how these tools can help connect and engage students.
Not every site needs a wiki: A conceptual framework for health Websites [4 Cr...Gunther Eysenbach
The document presents a conceptual framework for different types of health websites and applications, grouping them into two pillars - dialogue-oriented sites like wikis and discussion forums focused on information sharing, and consensus-oriented sites like collaboration platforms. It identifies nine elements to consider like information input/output, organization, and authority structure. The framework acknowledges there are fluid boundaries and no 'one size fits all' for designing health websites and communities.
Presentation for the 2013 CUNY IT Conference, on realistic website development for non-commerce sites. Presenters Brian Farr & Valerie Forrestal from the College of Staten Island, City University of New York.
Practical examples of web2.0 in the development sectorJoitske Hulsebosch
This document provides examples of how web 2.0 technologies can be used for different purposes in development work, including e-learning, e-information management, e-PR, e-fundraising, e-advocacy, e-networking, and e-coaching. Specific examples are given for using online communities, blogs, RSS feeds, wikis, social networks, podcasts, widgets, and maps to connect people, share information, raise awareness, fundraise, advocate, and provide remote support. The document concludes by asking the reader to consider how they want to utilize these technologies.
This document discusses strategies for effectively communicating an organization's messages and positioning itself during changing times. It recommends rethinking strategies, reordering communications, recycling existing content, and redesigning publications to focus on key messages and audiences. Questions are posed about determining what audiences want and ensuring resources are focused on the right areas. Print is described as devalued but not dead, requiring reconsidering its role. Flexibility and understanding changing landscapes are emphasized.
20 Tips for Powerful Story-Driven Branding & Communicationszehno
The document provides 20 tips for powerful story-driven branding and communications. Some of the key tips include doing a content audit of existing stories and materials, identifying gaps, cultivating new stories through interviews and photos, using tools to collaborate and plan content creation and distribution, and continually recycling and refreshing content. The overall document offers strategic advice on developing and maintaining a strong narrative and content foundation for an organization.
20 Tips for Powerful Story-Driven Branding & Communicationszehno
The document provides 20 tips for powerful story-driven branding and communications. It discusses taking control of messaging, knowing goals and objectives, defining tone, auditing existing stories and content, identifying gaps, creating a system to cultivate new stories, using images and libraries, managing content, and staying up to date with new approaches to storytelling. The tips are meant to help organizations improve story-driven branding and communications.
How to Craft a Successful Facebook Ad Campaignzehno
This document provides an overview of how to craft a successful Facebook ad campaign. It discusses setting goals rather than focusing on tools, the benefits of Facebook ads like hypertargeting and measurability, and tips from case studies. Lightning round case studies on campaigns for St. Ambrose University, Bowdoin College, and Tulane University show how targeting specific audiences drove website traffic, engagement, and conversions. The presentation emphasizes starting small, continual testing and optimization, and integrating ads with other marketing tools.
The document discusses Cisco's governance strategies for an integrated workforce experience. It summarizes Cisco's approach, which includes:
1) Establishing councils, boards, and working groups to develop governance, drive alignment, and define policies and processes.
2) Implementing a tiered community approval model to manage the growth of communities, with functional approval and an approval/decline process.
3) Guiding the governance approach with principles like cross-functional collaboration and a focus on change management and communications to drive adoption.
The summary captures the key aspects of Cisco's governance strategies discussed in the document in 3 sentences.
oneforty - Performable Webinar: How Customer Lifecycle & Social Media Marketi...oneforty
The document discusses how customer lifecycle and social media marketing can improve results. It notes that today's customers are multi-channel and platforms and that customer experience is important. It then outlines how lifecycle marketing optimizes interactions across the entire customer journey. Finally, it discusses how social media is critical to the overall customer experience by allowing customers to find information from real people and engage with brands.
Here is a how-to guide for businesses (and even users in general) to get set up on Twitter. For more information on how to get started on Twitter, visit oneforty.com and oneforty.com/blog.
The document outlines 8 simple tips for effective B2B engagement on Twitter as practiced by SAP Community Network Marketing team:
1. Follow everyone who follows the account to encourage engagement and allow private feedback.
2. Collect followers' feedback through private surveys to understand how they experience the content.
3. Set aside time weekly to review conversations and engagement metrics to ensure relevance.
4. On Fridays, recognize individual followers' accomplishments to show appreciation and encourage participation.
5. Directly engage with followers through replies to build rapport and a human connection.
6. Monitor timing and frequency of tweets to focus on quality over quantity.
7. Follow new hashtags weekly to discover new potential followers and community
The Castillo de Alburquerque, also known as the Castillo de Luna, was built in the 14th century in Alburquerque, Extremadura, Spain. Álvaro de Luna, its builder, lived there and was very happy in the castle, which had many enclosures and rooms like bedrooms and kitchens. The castle is also called Castillo de Luna because that was the surname of its original builder, Álvaro de Luna.
This document provides instructions for an activity where ESL students will discuss emotions in the book "There Is a Bird on Your Head!" by Mo Willems. Students will watch a video of the author talking about emotions in his books. They will then watch and listen to another group of students reading the story, focusing on identifying emotions. Next, students will work in groups to read sentences from the book aloud, each using a different emotion. They will then examine pictures from the story and decide which emotion the character is feeling. Finally, students will practice reading parts of the book aloud before filming themselves doing a reading of the book to be posted online. The goal is to give students practice with speaking, listening and identifying emotions.
20 Tips for Powerful Story-Driven Branding & Communicationszehno
The document provides 20 tips for powerful story-driven branding and communications. It discusses taking control of messaging, knowing goals and objectives, defining tone, auditing existing stories and content, identifying gaps, creating a system to cultivate new stories, using images and libraries, managing content, and staying up to date with new approaches to storytelling. The tips are meant to help organizations improve story-driven branding and communications.
How to Craft a Successful Facebook Ad Campaignzehno
This document provides an overview of how to craft a successful Facebook ad campaign. It discusses setting goals rather than focusing on tools, the benefits of Facebook ads like hypertargeting and measurability, and tips from case studies. Lightning round case studies on campaigns for St. Ambrose University, Bowdoin College, and Tulane University show how targeting specific audiences drove website traffic, engagement, and conversions. The presentation emphasizes starting small, continual testing and optimization, and integrating ads with other marketing tools.
The document discusses Cisco's governance strategies for an integrated workforce experience. It summarizes Cisco's approach, which includes:
1) Establishing councils, boards, and working groups to develop governance, drive alignment, and define policies and processes.
2) Implementing a tiered community approval model to manage the growth of communities, with functional approval and an approval/decline process.
3) Guiding the governance approach with principles like cross-functional collaboration and a focus on change management and communications to drive adoption.
The summary captures the key aspects of Cisco's governance strategies discussed in the document in 3 sentences.
oneforty - Performable Webinar: How Customer Lifecycle & Social Media Marketi...oneforty
The document discusses how customer lifecycle and social media marketing can improve results. It notes that today's customers are multi-channel and platforms and that customer experience is important. It then outlines how lifecycle marketing optimizes interactions across the entire customer journey. Finally, it discusses how social media is critical to the overall customer experience by allowing customers to find information from real people and engage with brands.
Here is a how-to guide for businesses (and even users in general) to get set up on Twitter. For more information on how to get started on Twitter, visit oneforty.com and oneforty.com/blog.
The document outlines 8 simple tips for effective B2B engagement on Twitter as practiced by SAP Community Network Marketing team:
1. Follow everyone who follows the account to encourage engagement and allow private feedback.
2. Collect followers' feedback through private surveys to understand how they experience the content.
3. Set aside time weekly to review conversations and engagement metrics to ensure relevance.
4. On Fridays, recognize individual followers' accomplishments to show appreciation and encourage participation.
5. Directly engage with followers through replies to build rapport and a human connection.
6. Monitor timing and frequency of tweets to focus on quality over quantity.
7. Follow new hashtags weekly to discover new potential followers and community
The Castillo de Alburquerque, also known as the Castillo de Luna, was built in the 14th century in Alburquerque, Extremadura, Spain. Álvaro de Luna, its builder, lived there and was very happy in the castle, which had many enclosures and rooms like bedrooms and kitchens. The castle is also called Castillo de Luna because that was the surname of its original builder, Álvaro de Luna.
This document provides instructions for an activity where ESL students will discuss emotions in the book "There Is a Bird on Your Head!" by Mo Willems. Students will watch a video of the author talking about emotions in his books. They will then watch and listen to another group of students reading the story, focusing on identifying emotions. Next, students will work in groups to read sentences from the book aloud, each using a different emotion. They will then examine pictures from the story and decide which emotion the character is feeling. Finally, students will practice reading parts of the book aloud before filming themselves doing a reading of the book to be posted online. The goal is to give students practice with speaking, listening and identifying emotions.
1. Karen Buck, Zehno Cross Media Communications
Design Trends 2012
Ingeniux User Conference 2012
Seattle, Washington
2. Trends
Pictures are the new words
Parallax scrolling is pretty freaking cool
We’ve lost our fear of “the fold”
CMS has freed us to focus on creativity
2
16. For more case studies and how-to
tips, check out Zehno white papers
and
Editor's Notes
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Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n
Categorization is how we assign labels to aid in searching and sorting. \nIn the broadest sense on the Web, categorization drives the organization of site navigation. It’s what helps us decide what page belongs under “About Us” vs. “Academic Programs.”\nEffective categorization lets users find information quickly.\nOn the Web, categorization has evolved into the sophisticated use of what’s often called “taxonomy.”\n