The document outlines key principles of web design including unity achieved through consistent colors and shapes, variety introduced through different fonts, designs and pictures, balanced layout with even borders and evenly dispersed text, scale and proportion of images sized and positioned relative to each other, rhythm from a background that moves toward the bottom left, emphasis on important elements isolated and enlarged, and simplicity with nothing extravagant.

1. Web Design Principles
Sherissa Callarman
Benjamin Peak
Matthew Polak

2. Unity
• Unity through colors and shapes.

3. Variety
• Fonts, design, pictures. All different.

4. Balance (approximate)
• Borders are even, and text is dispersed evenly
throughout the image

5. Scale and Proportion
• All pictures are changed in size and proportion
in relation to the others around them

6. Rhythm
• Background feels as if it’s moving towards the
bottom left-hand corner

7. Emphasis
• The Nike Show is isolated, and large in size

8. Simplicity
• Nothing extravagant