The document discusses key principles of logo design including balance, rhythm, proportion, unity, and dominance. It provides examples of logos that demonstrate each principle. Balance creates equilibrium through symmetry as seen in logos like Chanel and Harley Davidson. Rhythm creates patterns through repetition as shown in logos with evenly spaced elements. Proportion establishes relationships in scale, like larger elements drawing more attention. Unity forms a cohesive whole through connection of separate parts. Dominance guides the eye through visual weight, such as larger, foreground elements standing out over smaller background aspects.
Are you going to start a graphic design project? then, you should go through this slide. It consists of some well defined graphics which is attractive and appealing. If you would like to see more then please head over to http://www.craftive.co.uk/website-design/web-page-design
Are you going to start a graphic design project? then, you should go through this slide. It consists of some well defined graphics which is attractive and appealing. If you would like to see more then please head over to http://www.craftive.co.uk/website-design/web-page-design
student 1The Apple logo is a very clear representation of the co.docxmckellarhastings
student 1
The Apple logo is a very clear representation of the company. I found it interesting the changes through out the years for Apple, but since 1977 it's been pretty much the same, minus changes to color. By just using shape and removing the texture, it really adds emphasis to what they're trying to convey - their company!
The Target logo is very similar, with just an image and no words. But, it wasn't always this way. Target included the store name, "Target" in the logo until 2006 when they decoupled the name from the image after believing that they had the recognition. Red is supposed to be bold and create excitement. I feel utilizing only the target is definitely bold.
Nike has also gone through several iterations of the current design. In 1971, they added the "swoosh". The swoosh creates movement, which connects back to Nike being a fitness apparel company. The basic black is bold, and the lack of texture and color makes it clear and defined because of the contrast between the black logo and white background. Lots of emphasis!
student 2
The Different Folk is a team of contemporary illustrators from around the world. Their focus is to represent the uniqueness and personal style of each artist. Their logo is based on a traditional serif type akin to Times New Roman or Garamond, but it incorporates elements that depart from a typical font. At first glance, they have contrasted a small italicized, very traditional “the” with the bulk of the logo, following in larger bolded letters. This contrast serves to emphasize the section. This is further enhanced by larger, angular serifs and counters within the letters themselves. Although there is heavy contrast, there is harmony in the tie between the serif font and the straight line of text, keeping everything unified. This logo is effective in that it is readable
and a good representation of their goals as a company, to represent artists who strive to do something different, who work at a different angle than the rest of the world.
The clothing store,
Everlane, has
risen up
in popularity in the last ten years as a sustainable brand that focuses on basic wardrobe pieces. Their logo has stayed the same since they began, a simple block sans serif type in all capital letters where each letter is slightly more separated than is
typical. There
is a rhythm accentuated by the expanded space between letters and balance where the volume of each letter is equal because
its being in
all capital
letters. The logo is white on a black background, giving it high contrast and accentuating the simplicity of the logo itself. These elements are appropriate to their brand as it gives the feeling of being relaxed, sustainable, simple and modern, the main idea
behindthe clothing they sell. In all, I believe the logo is a good representation of their ideals and products.
Marriott hotels began in 1976 as a luxury hotel and this is a standard they’ve maintained through the years. Whil.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
student 1The Apple logo is a very clear representation of the co.docxmckellarhastings
student 1
The Apple logo is a very clear representation of the company. I found it interesting the changes through out the years for Apple, but since 1977 it's been pretty much the same, minus changes to color. By just using shape and removing the texture, it really adds emphasis to what they're trying to convey - their company!
The Target logo is very similar, with just an image and no words. But, it wasn't always this way. Target included the store name, "Target" in the logo until 2006 when they decoupled the name from the image after believing that they had the recognition. Red is supposed to be bold and create excitement. I feel utilizing only the target is definitely bold.
Nike has also gone through several iterations of the current design. In 1971, they added the "swoosh". The swoosh creates movement, which connects back to Nike being a fitness apparel company. The basic black is bold, and the lack of texture and color makes it clear and defined because of the contrast between the black logo and white background. Lots of emphasis!
student 2
The Different Folk is a team of contemporary illustrators from around the world. Their focus is to represent the uniqueness and personal style of each artist. Their logo is based on a traditional serif type akin to Times New Roman or Garamond, but it incorporates elements that depart from a typical font. At first glance, they have contrasted a small italicized, very traditional “the” with the bulk of the logo, following in larger bolded letters. This contrast serves to emphasize the section. This is further enhanced by larger, angular serifs and counters within the letters themselves. Although there is heavy contrast, there is harmony in the tie between the serif font and the straight line of text, keeping everything unified. This logo is effective in that it is readable
and a good representation of their goals as a company, to represent artists who strive to do something different, who work at a different angle than the rest of the world.
The clothing store,
Everlane, has
risen up
in popularity in the last ten years as a sustainable brand that focuses on basic wardrobe pieces. Their logo has stayed the same since they began, a simple block sans serif type in all capital letters where each letter is slightly more separated than is
typical. There
is a rhythm accentuated by the expanded space between letters and balance where the volume of each letter is equal because
its being in
all capital
letters. The logo is white on a black background, giving it high contrast and accentuating the simplicity of the logo itself. These elements are appropriate to their brand as it gives the feeling of being relaxed, sustainable, simple and modern, the main idea
behindthe clothing they sell. In all, I believe the logo is a good representation of their ideals and products.
Marriott hotels began in 1976 as a luxury hotel and this is a standard they’ve maintained through the years. Whil.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. Balance is a key component in
most logo designs. It is an
equilibrium that results from
looking at images and judging
them against our ideas of
physical structure.
BALANCE
3. The Chanel logo demonstrates
balance because its
symmetrical both vertically and
horizontally. This makes the
logo “feel” very even and
weighted correctly.
BALANCE
4. The Harley Davidson logo shows symmetrical balance because the outline of
the whole logo is symmetrical over a vertical axis. The sizing of the letters is
also symmetrical.
BALANCE
5. This logo logo shows symmetrical
balance because it is symmetrical
over a vertical axis. It is also square
and even and the lettering is evenly
spaced.
BALANCE
6. This logo shows symmetrical
balance because it is symmetrical
over a vertical axis. The colors also
match each other nicely and the
shape of the letters look similar.
BALANCE
7. Rhythm creates a sense
of movement as well as
patterns through the
repetition of certain
elements.
RHYTHM
8. This logo shows progressive rhythm
as well as regular rhythm.
Progressive rhythm is shown in the
progression of the guitars and regular
rhythm is shown in the spacing
between the guitar strings.
RHYTHM
9. The Portland Trail Blazers logo
shows regular rhythm because the
lines are evenly spaced around each
other.
RHYTHM
10. This logo shows flowing rhythm as
well as regular rhythm. The lines
above cisco are evenly spaced and
show regular rhythm as well as
flowing rhythm because they change
in size.
RHYTHM
11. This logo shows regular rhythm
because the slanted lines in A and M
match up and are evenly spaced
apart.
RHYTHM
12. Proportion is the relationship in scale between two or
more objects in a design. It can create a sense of
depth as well as dominance.
PROPORTION
13. This Logo shows proportion
because of the increasing sizes
of lines above the adidas name.
PROPORTION
14. The thunderbird logo
shows proprotional
contrast because the
letter is much smaller than
the bird which puts more
interest and importance
on the bird than the letter.
PROPORTION
15. The green mountains (triangles)
are different sizes to give the
illusion of depth, a great use of
proportion.
PROPORTION
16. This logo shows proportion through the A being
much larger than and surrounding the M. This
shows the importance of the A over the M.
PROPORTION
17. Unity is the interaction between
parts of an image and how they
interact as a whole. There are
different factors of unity such as
continuance, closure, similarity, pr
oximity, and alignment.
UNITY
18. The Unilever shows Unity
because although it is a bunch of
different objects put together, it
looks like a U.
UNITY
19. The WWF logo shows unity
because although it has a few
spots missing on the panda and is
not one whole shape, it still looks
like a panda and your brain
connects what's missing.
UNITY
20. Hemisphere manages to show
unity by creating the image of the
top half of a sphere through many
different unconnected circles.
UNITY
21. This logo shows unity because
although there are gaps in the tops of
both the M and the A, they both like
like an A and an M.
UNITY
22. Dominance is what determines
where the eyes land first based
on visual weight were certain
aspects of a design are dominant
over others.
DOMINANCE
23. The pepsi and the circle it is in is
proportionally much larger than
the background which shows
dominance. This is what draws
your eyes to the pepsi name first
before the rest of the logo.
DOMINANCE
24. The fox in the firefox logo is in the
foreground and is very big. The
blue earth is in the background
and takes up much less space
which draws your eyes to the
fox, showing dominance over the
blue earth.
DOMINANCE
25. The Pawn collection logo has one
pawn in front of the rest which
shows dominance. This brings
the eyes to the front and makes
the logo much more interesting.
DOMINANCE
26. This logo shows dominance because
the A is much bigger than the M
showing more importance while also
creating contrast and bringing
attention to the M.
DOMINANCE
