This document discusses best practices for writing web copy that is distinct from print content. It pledges to avoid directly copying print content for websites and asks key questions about including essential content, avoiding excessive copying, differentiating one's copy from competitors, and creating engaging conversations with readers. The document expires on a required future date.

1. Web Copy:
not-so-cut-and-paste
shauna nicholson
biznetis.net/blog

2. The Pledge
I herby resolve to never:
print media website
Copy that Copy that
works well works well
in print in print

3. What key content
MUST you include?

4. How much is too much?

5. What does your copy do that
your competitors’ doesn’t?

6. How does your content
create conversation?
you them

7. Expiration date:
REQUIRED