Intelligent Registration is a specialized firm offering comprehensive registration and attendee management services for meetings and events, emphasizing flexibility, customer service, and expert solutions tailored to clients' needs. With 15 years of industry experience, they manage various aspects, including housing, transportation, and session management, ensuring a seamless event experience. The company guarantees superior service and cost-effective solutions, making them a reliable choice for corporate and independent meeting professionals.

1. Drafted by Marc Daniels & Associates Page 1
Client: Olson Events Group
Project: iReg Web Copy
Revision: 2.0
Copy Writer: Daniel McKean
IREG SITE MAP
I. Home Page
a. Overview
II. Interior Page
a. Our Services
i. Registration & Attendee Management
ii. Professional Support Services
1. Smart Housing® Bureau
2. Enterprise Deployment
3. Professional Consulting
4. Web Design
5. Web Hosting
III. Interior Page
a. Buy Versus Build
IV. Interior Page
a. Why iReg
V. Interior Page
a. Request A Demo
VI. Interior Page
a. About Us

2. Drafted by Marc Daniels & Associates Page 2
HOME PAGE
Nav Bar Title: Overview
Headline: We Are...
Your Premier Resource for Meeting & Event Registration and
Attendee Management Services.
Copy: Intelligent Registration is a company unlike any other in the Meetings and
Events industry. We are one of the industry’s preeminent companies for
corporate registration and attendee management. As a leading service
provider for corporate and independent meeting professionals alike, we
offer a complete suite of services that are tailored exactly to your
corporate meeting or special event needs.
Unlike other professional service companies where registration and
attendee management is an offered service beyond their core
competencies, our core competencies are based on these management
services. This is all we do, and we do it extremely well. We apply our
extensive expertise and seasoned industry experience to provide
customers with well-planned and executable solutions, which facilitate
every aspect of the registration and attendee management process.
Our services are offered throughout the United States. Regardless of
your meeting or special event needs, Intelligent Registration will efficiently
and effectively manage the attendee process saving you precious time,
resources and budget. Give us a call today. We guarantee we’ll make
your next meeting or event even more memorable in the eye of your
participants through a professionally managed attendee management
system.
Pull Quote: “...we offer a complete suite of services that are tailored exactly to your
corporate meeting and special event needs.”

3. Drafted by Marc Daniels & Associates Page 3
INTERIOR PAGE
Nav Bar Title: Our Services
Headline: Service Is The Cornerstone To Our Success.
Copy: At Intelligent Registration, we pride ourselves on servicing our customers.
We are successful because we provide our clients with the right mix of
tools, communication vehicles and support to be highly successful with
their meetings and events.
As a dedicated registration and attendee management firm, our
professionals are veterans of the meeting and event industry. They are
extensively trained to manage the day to day logistics for the entire
attendee management process. And, if you have specific needs, we have
the flexibility in our business model to work with you per your individual
requirements.
Our renowned quality services are broad and comprehensive. Our
complete suite of registration and attendee management services include:
housing, enterprise deployment solutions, professional consulting, Web
design and hosting and seminar tools. If it’s regarding attendee
management, we’ve got you covered. Intelligent Registration – we are
truly your best single source for all your registration and attendee
management needs.
Pull Quote: “Intelligent Registration... is truly your best single source for all your
registration and attendee management needs.”
Interior
Page Navigation: Registration & Attendee Management (submenu hotlink)
Professional Support Services (submenu hotlink)

4. Drafted by Marc Daniels & Associates Page 4
Submenu
Nav Bar Title: Attendee Management
Headline: Put Your Confidence In Us To Personalize Your Next Meeting
Or Event.
Copy: Registration and attendee management services are critical
components to the overall event experience. They often make
the first impression with your invited attendees and the last. From
your experience, you know that if they are not handled well, they
may very well impact the overall success of an otherwise well
planned event.
Intelligent Registration is a full service registration and attendee
management firm. This is all we do. We are specialists and
veterans in our field. And we bring to the table time proven, best
practices, including workflow processes, business rules and
methodologies, to ensure your event is efficiently managed from
start to finish.
Each event is tailored exactly how you want it. We build,
maintain, manage and service your unique registration and
attendee solution. We closely collaborate with you to facilitate
your housing, transportation, call center, session management,
reporting and administration, and on-site support needs.
So if you’re looking for a quality firm to put a personalized touch
on your registration and attendee management services, look no
further. Put your confidence in us. We’ll eliminate the burden
from you and in return manage the entire process for you –
efficiently and cost effectively. Call us today.
Pull Quote: “Intelligent Resources is a full-service registration and attendee
management firm.”

5. Drafted by Marc Daniels & Associates Page 5
Linked Services Page: (From Registration Services submenu copy)
Housing
Allow us to tap into our vast national network of hotels and
resorts to find a perfect location for your event. As part of
our services, we’ll negotiate on your behalf for the best
rates available. We’ll also take care of your attendees’
special business and personal needs.
As part of our Housing services, your solution will also do
the following:
• Manage single or multiple properties
• Track an unlimited number of hotels per event and an
unlimited number of room types per hotel
• Manage sub-blocks with variable inventories per night
within the same sub-block
• Track multiple and duplicate bookings
• Set hotel, room type, arrival date and departure date
registration defaults to speed data entry
• Send automated hotel specific or customized
confirmation text via email
• Manage credit card data
• Track changes, additions and cancellations per record
• Provide online rooming list(s) viewing (or downloads to
Excel)
Transportation
Your management solution may require managing travel
logistics. Everything from ground transportation
requirements to paid corporate airfare, including preferred
airlines, seating and meals. We build your needs into your
solution and track every aspect of individual travel
itineraries so you know exactly who will be arriving and
departing as scheduled.

6. Drafted by Marc Daniels & Associates Page 6
Call Center
As required, we are fully capable of providing call center
support. We‘ll handle all incoming attendee information
and other related requests from the time attendee
registration commences throughout the completion of your
event. Working with the event details you provide us and
from the deployed systems, your need to apply resources
is eliminated to resolve logistical problems and answer
time consuming event related questions.
Session Management
Managing a session schedule can be one of the most
complex pieces of any event. Your scalable solution will
give you the ability to view, adjust and maintain capacities
for hundreds of sessions. When there is a need to change
content, add sessions or assign meeting rooms, it’s as
simple as uploading a master data file taking just a few
minutes.
Your attendees will also have the ability to manage, view
and print their own personalized session schedules. All
sessions are published with details on dates, times, topics
and seating availability. And, once an attendee registers
for a session, your solution generates an automated
confirmation.
As part of our Session Management services, your solution
will also do the following:
• Manage hundreds of sessions easily
• Provide views into capacities and registration numbers
at the touch of a button
• Generate registration lists based on track, session,
date or any other criteria important to you
• Provide views on individual registrant session
schedules/calendars

7. Drafted by Marc Daniels & Associates Page 7
• Update content, add sessions, change capacities in a
matter of minutes
Attendees will also have the ability to:
• Register any number of sessions easily and quickly
• Manage time conflicts and session duplication
• Retrieve a personalized session calendar which is
updated in real time
• View or print personalized session calendars
Reporting and Administration
As a unique and robust solution designed specifically for
your event, you’ll have complete control over your
reporting requirements by specifying what reports you’ll
need to manage your event. Hosted via the Web and
password protected, you’ll be able to access, monitor and
manage your entire registration process as needs dictate.
With password protection, your solution can even be built
to grant tiered access privileges to departments or for
individuals to view specific reports (e.g., session
presenters.)
Your Reporting and Administrative solution includes:
• An unlimited number of administrative user types
• Defined access levels for each administrative user type
• Security levels and registrant privacy and data
protection
• Generated template or user defined reports
• Customized reports per unique requirements
• An intuitive simple user interface for all user levels
On-Site Support
Intelligent Registration tailors your on-site support per your
specific needs. We provide you with the custom tools
necessary to electronically register your attendees for a

8. Drafted by Marc Daniels & Associates Page 8
personalized check-in service. The tools also provide you
with the ability to print attendee session schedules and
custom name badges. With the event registration tools,
you’ll have complete attendee visibility throughout your
event.
And, if you would like us to support you on site with our
own professional staff, we can do that too. We’ll staff the
registration booth, maintain the registration tools and
provide the real time reporting you require so you can keep
track of other important event details.
Web Services
Your event’s information Web site can be hosted on your
own corporate infrastructure or on one of our Web servers.
Both solutions can be seamlessly integrated with our
registration and attendee applications. Using our Web
servers frees up your own IT resources, while controlling
downtime. Our Verisign© Sercure™ servers use
redundant backups and are maintained with 24/7 support
to provide you with the confidence that your solution is
always available to you and your attendees.
Submenu
Nav Bar Title: Professional Support Services
Headline: Have Specialized Needs? Check Out Our Professional
Support Services.
Copy: There may be occasions where you might not need a full turnkey
solution. Or if you are a larger corporation, maybe you have
unique requirements. Our business model gives us the flexibility
to work with you regardless of your needs. Our professional
support services include; housing, enterprise deployments,

9. Drafted by Marc Daniels & Associates Page 9
professional consulting, Web design and hosting, and seminar
support.
Linked Services Page: (From Professional Support Services
submenu copy)
Smart Housing® Bureau
Managing a simple hotel room block can be time
consuming. We offer an abundance of services dedicated
to managing your housing needs. Our housing experts are
able to handle all aspects of your housing management
from hotel selection and contract negotiations, to call
center management and final hotel confirmations. From
beginning to end, our Smart Housing Bureau is the answer
to your housing management needs.
Your Smart Housing Bureau solution includes:
• Dedicated housing manager
• Hotel site selection consulting services
• Hotel contract negotiation and management
• Room block management (new, changes, cancel
requests)
• Registrant communications
• Call center management
• Risk management policies
• Pre-show and post-show data analysis
All of these services can be contracted as part of a turnkey
registration system, or as a stand alone service
incorporated into your existing registration program.
Enterprise Deployments

10. Drafted by Marc Daniels & Associates Page 10
Meeting and event organizations within large corporations
have unique challenges. You have offices and customers
around the world, thousands of employees and limited
resources. We understand your needs because our team
has come from that environment. Our experience in
building registration and attendee management solutions
for large corporations gives us the unparalleled expertise
to analyze your needs, offer solutions that will work within
your specific corporate culture and develop price structures
that will stay within set budgets. No other company can
give you degree of flexibility and expertise we do to meet
both today’s challenges and those of tomorrow.
Professional Consulting
With over 15 years of experience providing registration and
attendee management services to corporations, and
independent meeting and event companies, we have the
expertise to evaluate your current situation and advise you
on where improvements can be made. We take pride in
our ability to help you improve your bottom line by
identifying the areas you can reduce your costs and
improve your profits.
Web Design & Hosting
Since our own turnkey solutions are built for Web
deployment, we have considerable expertise in Web site
design, programming and hosting. If you need help with
designing a professional event Web site using your own
backend systems, we are available to assist you. And, if
you would like to augment your own backend systems with
capabilities from Intelligent Registration, we can build that
functionality into your Web site too. And once completed,
you can elect to have your event Web site hosted on one

11. Drafted by Marc Daniels & Associates Page 11
of our many servers maintained around the clock for
continuous availability.
Seminar Support
You may have needs for smaller events such as seminars.
Intelligent Registration offers registration tools that can
provide your field operation staff with self service, small
seminar registration solutions. No interfacing with your IT
partners. Everything your field staff needs to provide a
professional, personalized attendee management tool is
online and always available. Our solution is extremely
simple to use and easy to administrate.
INTERIOR PAGE
Nav Bar Title: Buy Versus Build
Headline: Not All Registration and Management Services Are Created Equal.
Copy: We will be the first to tell you there are alternative means in facilitating
your meeting or event registration process. Obviously, there is taking on
corporate responsibility for building internal processes and allocating
precious time, resources and budget. For many larger companies,
they’ve been down this path with various degrees of success.
Other alternatives include the scores of self-build registration applications.
Costing hundreds to thousands of dollars, these self-build applications
are wieldy, hard to learn, resource intensive and capability constrained.
Typically, it’s not long after one or two events that companies realize that
to build, maintain, operate, manage and support their own application or
processes can be quite a burden. At some point in time, it becomes
evident that it is far more cost effective and efficient to work with
specialists.

12. Drafted by Marc Daniels & Associates Page 12
So where does that leave you. Your industry peers are gravitating
towards using specialist firms. However, even when considering a
specialty firm, the age old adage ‘let the buyer beware’ should be
exercised. Upon cursory review, specialty firms may appear similar in
their capabilities as they provide customers with registration and attendee
management processes and services. But in many cases, that’s where
the similarity stops. Not all registration and management services are
created equal.
As a rule of thumb, specialist firms are able to be more efficient in
developing and managing a registration and attendee system and save
you budget in the long run. But at Intelligent Registration, we exceed
industry service levels and customer expectations by providing superior
service levels, tools and communication vehicles to help you put on a
better event. That’s our business. We do it well. And our reputation is
built on it.
So, do you buy or build? Give us a call today and we’d be happy to
demonstrate why buying specialized services from Intelligent Registration
can be a much more practical and rewarding experience than other
available alternative solutions.
Pull Quote: “At some point in time, it becomes evident that it is far more cost effective
and efficient to work with specialists.”
INTERIOR PAGE
Nav Bar Title: Why iReg?
Headline: We’re Not Your Ordinary Registration & Attendee Management
Company.
Copy: Intelligent Registration is not your ordinary registration and attendee
management firm. While our registrations and attendee management
systems are unsurpassed for robust, user-friendly functionality, Intelligent

13. Drafted by Marc Daniels & Associates Page 13
Registration is built on service. Unlike other companies providing
registration software or solutions, with service secondary in emphasis, we
are a service company first.
We know that the key to providing successful registration services is to
offer our customers flexibility, which is why we offer options every step
along the way. Your turnkey management solution and support package
will be designed exactly as your require to meet your specific needs.
We implement time proven workflow processes, business rules and
methodologies. We test and re-test your solution so when it goes ‘live’,
we have it right the first time out of the gate. Our solutions also use an
intuitive Web interface, which is completely built around your own
corporate identity and brand.
And since registration and attendee management is all we do, you can be
assured you are working with experts. We are the preeminent source for
your attendee management needs and will provide you with the greatest
value available today in the online registration industry.
Pull Quote: “While our registrations and attendee management systems are
unsurpassed for robust, user-friendly functionality, Intelligent Registration
is built on service.”
INTERIOR PAGE
Nav Bar Title: Request A Demo
INTERIOR PAGE
Nav Bar Title: About Us
Headline: Quality Service and Customer Satisfaction Is What We’re All About.

14. Drafted by Marc Daniels & Associates Page 14
Copy: Intelligent Registration is a company unlike any other in the Meetings and
Events industry. We are a service provider for corporate and independent
meeting professionals looking to add new services, improve processes
and increase customer satisfaction.
We are headquartered in San Francisco, Calif. with field offices in
Triangle Park, Raleigh, North Carolina. Our team has been servicing
enterprise customers and, meeting and event companies for over 15
years.
Intelligent Registration’s team encompasses a unique range of skill sets.
Our staff is composed of corporate meeting managers, database
developers, housing and transportation specialists, and hotel
management executives. This enables us to provide expertise across
many cross-functional areas that are required to provide the highest
quality range of comprehensive registration and attendee services. Our
online registration and data capture systems are among the most
sophisticated in the industry and they provide our clients with highly
accurate data for a re-assuring sense of control.
Give us a call or drop us an email today. We’d be happy to discuss your
needs.
Pull Quote: “... [we are] a company unlike any other in the Meetings and Events
industry.”
Address Block: SF address
Contact Block: Phone, fax, email