SlideShare a Scribd company logo
Web Analytics
Quantity vs Quality
3rd
Wednesday of the Month - August
http://wawcanberra.com
Data Quality
• Problems:
– Configuration Issues
– Missing Tracking Code
– Missing eCommerce Data
– Conflicting Filters
• Inconsistencies:
– Inconsistent Tagging
– Data discrepancies
– Malformed Filters
– Goal Assignment misalignment
Data Quantity
• Irrelevant data.
• Insufficient data
• Performance Issues
• Querying limits
• Data Capture and storage
• Statistical Significance
http://wawcanberra.com
• Meet 3rd
Wednesday of the month in
Canberra.
• Twitter #wawcanberra
• Give a Talk:
– http://wawcanberra.com/give-a-talk/
• Sponsor Us:
– http://wawcanberra.com/sponsor-us/

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Web Analytics Quality Vs Quantity

  • 1. Web Analytics Quantity vs Quality 3rd Wednesday of the Month - August http://wawcanberra.com
  • 2. Data Quality • Problems: – Configuration Issues – Missing Tracking Code – Missing eCommerce Data – Conflicting Filters • Inconsistencies: – Inconsistent Tagging – Data discrepancies – Malformed Filters – Goal Assignment misalignment
  • 3. Data Quantity • Irrelevant data. • Insufficient data • Performance Issues • Querying limits • Data Capture and storage • Statistical Significance
  • 4. http://wawcanberra.com • Meet 3rd Wednesday of the month in Canberra. • Twitter #wawcanberra • Give a Talk: – http://wawcanberra.com/give-a-talk/ • Sponsor Us: – http://wawcanberra.com/sponsor-us/