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Analytics in Canberra
and Rural NSW
3rd
Wednesday of the
Month - February
See http://wawcanberra.com
Government Web Analytics
• Many were on urchin in 2012
D.Of Education
Now on Google Analytics
KPI:
Primary Purpose by Task Completion Rate.
Content distribution in each section and % of
Visits to each section.
# Downloads
Non Profits in Canberra & Rural NSW
• www. Mens centre .org.au
• www. Advocacy for inclusion .org/
• Memberships & Donations
• Downloads&Widgets
– (how to get here, add to calendar)
• Newsletters and Content Push
Private Enterprise
ACT founded
•www. Canberra airport .com.au - GA
•Kingsley's Chicken - GA
•Supabarn Supermarkets not GA ??
•Australian Ethical Investment - GA
Vendors
• ACT Specific Vendors
– Adobe.com SiteCatalyst
• Australia Wide Vendors
– comScore Digital Analytix
– Bango – mobile web analytics
– Clicktale
– Quantcast
– Yahoo!
– Piwik
Digital Agency
• Voodoocreative.com.au
• Stamfordinteractive.com.au
Customers
• Government
– Federal
– State
• Non-Profit
– Relationships
Australia
• Shopping
– Coles
– Target
• Universities
– UC
– ANU
• Sport
– Canberra Stadium
Universities
• University of Canberra
– Uses Google Analytics
– The Reporting and Analysis Team
– Data Analytics and Business Intelligence course
• Australian National University
– uses Google Analytics, AWStats
– Marketing Analytics
– Consumer Behaviour and Analysis Course
– Student research opportunities
• Research network predictive analytics
Plus
• Canberra Institute of Technology
– Uses Google Analytics
– Analytics and Measurement Tools Course
ACT and Regional NSW Data
• Australian Bureau of Statistics
• http://data.gov.au/ (csv datasets)
– 127 organisations
– ABC
– ACT Emergency Services Agency.
- csv’s
• www.govhack.org/dataact-open-data-in-the-act/
• http://www.bom.gov.au
• http://data.nsw.gov.au/data/lv/organization/commonwealth-
datasets/climate/data-services/
Typical Jobs
• Search Engine Optimisation Experts
• PPC Experts
• Marketing Managers
• Agency Based Search Engine Marketers
• In-house Search Marketers
• Brand Managers
• Online Media Planners
• Paid Search Advertising Planners & Buyers
• Organic Search Optimisation Specialists
• Web Technology Professionals
• Webmasters
• Web Designers
• Twitter #wawcanberra
• Give a Talk:
– http://wawcanberra.com/give-a-talk/
• Sponsor Us:
– http://wawcanberra.com/sponsor-us/

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Analytics in Canberra - Canberra Web Analytics Wednesday

  • 1. Analytics in Canberra and Rural NSW 3rd Wednesday of the Month - February See http://wawcanberra.com
  • 2. Government Web Analytics • Many were on urchin in 2012 D.Of Education Now on Google Analytics KPI: Primary Purpose by Task Completion Rate. Content distribution in each section and % of Visits to each section. # Downloads
  • 3. Non Profits in Canberra & Rural NSW • www. Mens centre .org.au • www. Advocacy for inclusion .org/ • Memberships & Donations • Downloads&Widgets – (how to get here, add to calendar) • Newsletters and Content Push
  • 4. Private Enterprise ACT founded •www. Canberra airport .com.au - GA •Kingsley's Chicken - GA •Supabarn Supermarkets not GA ?? •Australian Ethical Investment - GA
  • 5. Vendors • ACT Specific Vendors – Adobe.com SiteCatalyst • Australia Wide Vendors – comScore Digital Analytix – Bango – mobile web analytics – Clicktale – Quantcast – Yahoo! – Piwik
  • 6. Digital Agency • Voodoocreative.com.au • Stamfordinteractive.com.au
  • 7. Customers • Government – Federal – State • Non-Profit – Relationships Australia • Shopping – Coles – Target • Universities – UC – ANU • Sport – Canberra Stadium
  • 8. Universities • University of Canberra – Uses Google Analytics – The Reporting and Analysis Team – Data Analytics and Business Intelligence course • Australian National University – uses Google Analytics, AWStats – Marketing Analytics – Consumer Behaviour and Analysis Course – Student research opportunities • Research network predictive analytics Plus • Canberra Institute of Technology – Uses Google Analytics – Analytics and Measurement Tools Course
  • 9. ACT and Regional NSW Data • Australian Bureau of Statistics • http://data.gov.au/ (csv datasets) – 127 organisations – ABC – ACT Emergency Services Agency. - csv’s • www.govhack.org/dataact-open-data-in-the-act/ • http://www.bom.gov.au • http://data.nsw.gov.au/data/lv/organization/commonwealth- datasets/climate/data-services/
  • 10. Typical Jobs • Search Engine Optimisation Experts • PPC Experts • Marketing Managers • Agency Based Search Engine Marketers • In-house Search Marketers • Brand Managers • Online Media Planners • Paid Search Advertising Planners & Buyers • Organic Search Optimisation Specialists • Web Technology Professionals • Webmasters • Web Designers
  • 11.
  • 12. • Twitter #wawcanberra • Give a Talk: – http://wawcanberra.com/give-a-talk/ • Sponsor Us: – http://wawcanberra.com/sponsor-us/

Editor's Notes

  1. http://en.wikipedia.org/wiki/List_of_web_analytics_software