1. The document discusses analytics in Canberra and rural NSW, including government use of analytics, non-profits that use analytics, private enterprises that use analytics, vendors that provide analytics services, digital agencies, customers of analytics, and universities that teach or use analytics. 2. It provides examples of organizations in each category and the analytics tools they use, such as Google Analytics, AWStats, and others. 3. Typical jobs related to analytics are also listed, such as search engine optimization experts, PPC experts, marketing managers, and more.