Web 2.0 at Cisco
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Cisco is transitioning to a more networked organizational structure focused on strategic initiatives, business problems, and shared technologies, rather than a traditional management hierarchy. This will likely make decision making more collaborative. Cisco has found that ROI from collaboration increases as organizations move through three steps of productivity. They have also launched initiatives like the I-Prize competition and an internal innovation wiki to harness the power of crowdsourcing ideas. Going forward, Cisco plans to expand into new areas like home telepresence systems and using their technologies to create smarter connected communities.
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CISCO SYSTEMS INC. i
Strategic Audit of Cisco Systems Inc.
Based off Cisco Systems Inc. 2011 Annual Report
James Martin
Strategic Management 436
Dr. Vadas
February 28, 2012
Overview
CISCO SYSTEMS INC. ii
Cisco has worked effectively and diligently in expansion into new markets as well as
ensuring growth throughout the company, but still has areas to improve its global dominance. A
continue growth, backed by annual reports makes Cisco one of the leaders in the technological
industry with innovative design and profit margin above their competitors. Permeating the
research and development division within the company has proved to be profitable and will
continue to do so into the future as Cisco supplies new products and service to the markets. As
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CISCO SYSTEMS INC. 1
I. Current Situation
A. Current Performance
1. Return on Investment. Cisco’s return on investment increased from previous
years and will continue to have that same trend as new technology enters the marketplace and is
implemented into their products and services.
2. Market Share. Cisco current has a majority of the market share, but this can be
reduced when risks in product planning or timing, technical hurdles that are not overcome in a
timely fashion, or a lack of appropriate resources. This could result in competitors providing
those solutions before Cisco and loss of market share, net sales, and earnings.
3 Profitability. Throughout transformation, Cisco continues to execute as they
grow their fiscal year revenue to over $43 billion. More importantly, Cisco laid the groundwork
needed to position themselves for the next stage of growth and profitability.
B. Strategic Posture
1. Mission: “Cisco enables people to make powerful connections-whether in
business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings
are used to create the Internet solutions that make networks possible-providing easy access to
information anywhere, at any time.”
2. Objectives: Cisco plans to broaden the range of products and services they
deliver to customers in target markets through acquisitions, investments, and alliances.
Acquisitions. Cisco has acquired many companies, and expect to make
future acquisitions. With the mergers and acquisitions of high-
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CISCO SYSTEMS INC. i Strategic Aud.docx
CISCO SYSTEMS INC. i
Strategic Audit of Cisco Systems Inc.
Based off Cisco Systems Inc. 2011 Annual Report
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Dr. Vadas
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CISCO SYSTEMS INC. ii
Cisco has worked effectively and diligently in expansion into new markets as well as
ensuring growth throughout the company, but still has areas to improve its global dominance. A
continue growth, backed by annual reports makes Cisco one of the leaders in the technological
industry with innovative design and profit margin above their competitors. Permeating the
research and development division within the company has proved to be profitable and will
continue to do so into the future as Cisco supplies new products and service to the markets. As
the analysis will show, Cisco has outperformed their competing company, Netgear in many areas
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every aspect of the company and is comprised of a wide variety of background knowledge to
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2. Market Share. Cisco current has a majority of the market share, but this can be
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timely fashion, or a lack of appropriate resources. This could result in competitors providing
those solutions before Cisco and loss of market share, net sales, and earnings.
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grow their fiscal year revenue to over $43 billion. More importantly, Cisco laid the groundwork
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1. Mission: “Cisco enables people to make powerful connections-whether in
business, education, philanthropy, or creativity. Cisco hardware, software, and service offerings
are used to create the Internet solutions that make networks possible-providing easy access to
information anywhere, at any time.”
2. Objectives: Cisco plans to broaden the range of products and services they
deliver to customers in target markets through acquisitions, investments, and alliances.
Acquisitions. Cisco has acquired many companies, and expect to make
future acquisitions. With the mergers and acquisitions of high-
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According to estimates from McKinsey and Cisco, connected marketing and advertising using the Internet of Things could generate between $1 to $2 trillion in economic value by 2020. Cisco believes connected marketing, which includes internet-connected billboards, will be one of the top three IoT categories along with smart factories and telecommuting support systems. The document discusses new business models, revenue opportunities, and the need to rethink design and user experience for efficient and useful IoT systems.
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The case describes the acquisition strategy of the US based networking giant Cisco Systems (Cisco), a company that by 2003 had acquired 80 companies. The case explains the methodology adopted by Cisco to acquire companies. This included evaluating the target company, determining its compatibility with Cisco and integrating the acquired company's operations with Cisco. The case also examines the measures taken by Cisco to integrate the cultures of the acquired companies with that of Cisco. The case also discusses the flaws in Cisco's acquisition strategy that led the company into financial problems in 2001. Finally, the case describes the revision made by Cisco in its acquisition strategy and the progress made by the company.
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Cisco Systems is a large networking company founded in 1984 that generates over $40 billion in annual revenue. It has a dominant position in routers and switches with over 70% market share. However, competition from HP, Juniper, and others poses threats. Cisco's strengths include its strategic partnerships and acquisitions strategy, while weaknesses include lack of brand recognition in consumer markets and high prices. In the long term, Cisco aims to improve its position in consumer products and capitalize on opportunities in smart grid technology and cloud computing.
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- 1. What extent can CISCO be described as a Web2.0 organisation?
- 2. How is its decision making likely to change as it re-structures itself away from a traditional management hierarchy to a network structure that is focused on new strategic initiatives, specific business problems and common technology themes?
- 28. But this is just a start …. ROI from collaboration increases in three steps
- 29. New Business Models are evolving Harnessing the power of wikis Cisco launched the I-Prize global competition to come up with a concept for the networking giant’s next US$1 billion business 2000 people from 104 countries contributed ideas prize US$250,000 and a chance to join Cisco as a leader of the new business venture inspired in part by Cisco’s internal innovation wiki, the I-Zone
- 30. If you are still awake …. Cisco to launch $500 home TelePresence ESPN to Bring Cisco TelePresence to 2010 FIFA World Cup South Africa Smart Connected communities Smart Grids/Smart building/Smart Cities
- 31. Thank you