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WEAR を使ったスタイリング授
業
< スタイリングの重要
性 >
• ファッション業界においてスタイリング力は必須
の技術
デザイナーはクリエイションのインスピレーションソースとして
スタイリストはスタイリングのバリエーションのデータベースと
して
FA はエンドユーザーへのトレンド及び様々なスタイルの提案と
して
営業マンは展示会やその他の商談でのセールストークとして
<スタイリングとマーチャンダイジ
ング>
アパレル業界では MD がより緻密に。
ex) 「 52 週 MD 」
一年を 52 週に分け、各週の重点商品を設定。設定した商
品の週毎のコーディネート、 VMD を決定し、生産量を
算出する。
益々スタイリングの重要性が高まる。
■WEAR を使ったスタイリング力アップ授
業
• WEAR とは ZOZOTOWN からリリースされたコーデ
ィネートアプリ。すでに利用者は 100 万人を超え、
WEAR に投稿されたコーディネート投稿数は 20 万
件を超える。
• 投稿者は芸能人、モデル、ショップ店員などなど
様々。一般人でもフォロワー(自分の投稿を随時チ
ェックする人たち)が数万人いるなど、個人の発信
力が強くなっています。
< 活用方法 >
• WEAR には自分のお気に入りのスタイリング投稿を
フォルダ分けして保存する事ができます。この機能
を活かして、自分だけのスタイリングデータベース
を作成する事が可能です。
お気に入りの画像を見つけて
…
フォルダを作成
!
作成したフォルダはいつでも閲覧可
フォルダ名は自由に変更できるので、テーマごとにカテゴラ
イズすれば様々なスタイルのデータベースが増え、スタイ
リング力がアップ!

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Wear