From the B2B Content2Conversion Conference, with: Amy Bills, Director of Customer Marketing, Blackbaud, Inc.

1. #C2C16
We Put the Customer In Control of the
Content (And Nobody Got Hurt!)
Amy Bills @AmySilverBills

2. #C2C16Amy Bills @AmySilverBills @Blackbaud

3. #C2C16Amy Bills @AmySilverBills @Blackbaud

4. #C2C16Amy Bills @AmySilverBills @Blackbaud

5. #C2C16Amy Bills @AmySilverBills @Blackbaud

6. #C2C16Amy Bills @AmySilverBills @Blackbaud

7. #C2C16Amy Bills @AmySilverBills @Blackbaud
Luck Meets Opportunity

8. #C2C16Amy Bills @AmySilverBills @Blackbaud

9. #C2C16Amy Bills @AmySilverBills @Blackbaud
Becky continues to learn new things and
stays on top of technology changes with
hands-on practice in Blackbaud University
classrooms. As a result, Becky and her
team work smarter, not harder. Are you
working harder than you need to?
Constant Content

10. #C2C16Amy Bills @AmySilverBills @Blackbaud
“Trying It On”

11. #C2C16Amy Bills @AmySilverBills @Blackbaud
§ 500 MQLs in first month
§ Sales closed March 2015 at 184% to budget
§ Sales closed Q1 2015 at 133% to budget
§ 1,000+ MQLs in 1H 2015
§ Sales closed 1H 2015 at 141% to budget
§ 5:04 Average Time Spent on Site
The Results

12. #C2C16Amy Bills @AmySilverBills @Blackbaud

13. #C2C16Amy Bills @AmySilverBills @Blackbaud
New landing page functionality
More Interactive Thinking
Interactive
benchmark
report
New content
Hubs (thanks,
Uberflip!)

14. #C2C16
Thank you!
Amy Bills @AmySilverBills
Emily Popson @EmRosePop
www.Blackbaud.com/realizerealresults

15. #C2C16