This is We Are Collider's presentation for Digital Shoreditch 2015, hosted by Karel Kumar. Could a brand ever be honest in their marketing? We investigate branded content from Dove in comparison to Protein World. McDonald's "Our Food. Your Question." campaign and how Nike has created http://manufacturingmap.nikeinc.com/ to combat allegations of poor treatment of their worker's in sweatshops. Our findings conclude that brands can only be honest in two ways, firstly - with campaigns and secondly - by using it as a tactic to sell their brand proposition. @KarelKumar