The document describes an Armenian brandy and wine producer called "SHAHNAZARYAN" that has large reserves of brandy distillates and is a leader in brandy manufacturing. It produces several classic Armenian brandy products as well as higher end and vintage brandies. It also produces a line of fruit wines and plans to release a collection of vintage brandies. The company engages in trade marketing activities to promote its brands and expand distribution.

2. PRIVATE
VINEYARDS

3. The largest
reserves of
brandy
distillates

4. Leader in
brandy spirits
manufacturing

5. Family Values
- Guarantee of
Quality!
President of
Armenia visiting
«SHAHNAZARYAN»

6. Grapes and Wine
Brandy Distillates
Brandy Spirits
Brandy
Features of Production

7. Distilling

8. Classic Armenian brandy
of decent quality at an affordable
price in a recognizable classic bottle.
Consumers are attracted by the prestige
of Armenian brandy and good value for
money, as well as by its ability to give the
rich taste.
Armenian Brandy

9. Armenian Brandy NEW!
Classic Armenian brandy Of decent quality at an affordable
price in a recognizable classic bottle. Consumers are attracted
by prestige of Armenian brandy and good value for money, as
well as by its ability
to give the rich taste.

11. Design of label reminds the arts and
crafts – mosaics, which decorate the
most important churches and cathedrals
of medieval Armenia.
Armenian Mosaic

12. This collection will attract the attention by
bright and colorful bottle décor: 3-year-old and
5-year-old brandies constitute one big picture.
Each is a continuation of the other, offering to
evaluate and to have a general impression of the
mosaic delicate flavor notes and bright colors.
Armenian Mosaic

13. Brandy of high quality, which absorbed all the best of
amazing country of Armenia – warm sun, special energy of
the Earth, bright flavor and wonderful sweetness of
Armenian grapes. The shape of the bottle
only repeats a silhouette of sea-sink.
The real jewel-inside!
Pearl of Armenia

14. Pearl of Yerevan
Brandy of high quality, which absorbed all the
best of amazing country of Armenia – warm sun,
special energy of the Earth, bright flavor and
wonderful sweetness of Armenian grapes. The
shape of the bottle only repeats a silhouette of
sea-sink. The real jewel-inside!

15. Pearl of Yerevan
NEW«Pearl of Yerevan» 0,5l 3 years
«Pearl of Yerevan» 0,5l 5 years
«Pearl of Yerevan» 0,5l 7 years

16. This brandy has a name composed from names of beloved daughters of WBH «Shahnazaryan»
owners: Gayane and Sonya.
This brandy name is a message to the consumer: brandy was made with a special love and
attention on the basis of national traditions of Armenian brandy production.
Gayason - Diamond

17. Brandy, created on the basis of the oldest
traditions of Armenian winemaking and modern
global technology, differs by its strong personality.
It was designed for true connoisseurs, as well as for lovers
of the drink.
Shahnazaryan

18. Armenian Mosaic
«Armenian Mosaic» VS 0,5l
«Armenian Mosaic» VSOP 0,5l
«Armenian Mosaic» XO 0,5l
«Armenian Mosaic» VS 0,5l g/b
«Armenian Mosaic» VSOP 0,5l g/b
«Armenian Mosaic» XO 0,5l g/b

19. BLACK
MOUNTAIN

20. PLATINUM
MOUNTAIN

21. PLATINUM MOUNTAIN

22. SHAHNAZARYAN
PREMIUM
0,5l/0,75l/gift box

23. Collection of Vintage Brandy
SHAHNAZARYAN

24. Collection of Vintage Brandy
SHAHNAZARYAN
COMING SOON!

28. Assortment:
• Pomegranate
• Blackberry
• Cherry
• Raspberry
• Kish mish black
• Kish mish white
GALLERY OF FRUIT WINES

29. GALLERY OF FRUIT WINES
Assortment:
• Pomegranate
• Blackberry
• Cherry
• Raspberry
• Kish mish black
• Kish mish white

30. GALLERY OF FRUIT WINES

31. PEARL OF ARMENIA
GALLERY OF GRAPE WINES

32. SOUVENIR PRODUCTION
Assortment: 5 years
Volume: 0,25l (g/b); 0,35l (g/b); 0,5l (g/b)

33. TRADE-MARKETING SUPPORT
In order to expand our distribution channels and to increase sales of
Wine-Brandy House «Shahnazaryan» there was held the whole range of
Trade-marketing activity:
- Motivation for sales representatives, sales outlets and consumers;
- Training of the Distributor’s Sales Team;
- Organization of education and leisure trips to Armenia;
- Participation in exhibitions and competitions, etc.;