This document discusses how online communications, specifically webcasts, can be used both internally and externally by companies. It provides examples of how Wavenex has helped companies like Aer Lingus and Bank of Ireland create webcasts. Webcasts allow companies to engage with staff, customers, and the public to provide information in an accessible way. They enable two-way communication through feedback and have monitoring capabilities.

1. Online Communications Engaging with your staff & customers effectively Presented by

2. Internal Communications Changing Times

3. Wavenex provides : Online & corporate video productions (including post-production) Website design and construction Site hosting Online marketing communications strategies & solutions Site monitoring, tracking & reporting

4. Online Video Corporate Communications Internal: staff, shareholders External: customers, public Consumer Communications Product launches, consumer events Enhanced content, greater online presence

5. Corporate Communications - Webcasts Internal : Update & inform staff Issue interim reports, financial reports, information on AGMs etc Two-way communication through online surveys & feedback capabilities Improve communication & provide accurate information External : Inform client base of new services/offers/products Increase online presence Improve website through more engaging content

6. Features of Internal Communications Webcast

7. Features of Internal Communications Webcast Featured on a sub-site bolted on to the company’s main website Privacy provided through password protection Sub-site developed & designed by Wavenex to complement existing site’s look & feel Maintained & updated by Wavenex as and when new videos are added Additional backup information can be added to the site – surveys, feedback forms Reporting: monitored with provision of statistics on visits

8. Benefits Enables management to speak to staff openly about company issues Eliminates media-led mixed messages & 2 nd hand information One to one delivery via link sent to individual’s computer without having to gather all staff together in one room Easy access for staff spread across several locations for special announcements & special reports

9. Benefits Engage in 2 way staff communication through feedback forms, surveys etc Sub-site designed, hosted & maintained by Wavenex with no dependence on company resources Monitor & track visits and views; which content was viewed, how often & how long visitors remained on the site Create internal communications media channel where monthly updates & special bulletins can be featured

10. Why Wavenex? Wavenex combines online marketing & web design experience with production & post-production expertise to offer the most complete packages for online strategy We offer a comprehensive service for competitive prices – video production & site design can be seen as cost-prohibitive, but this is no longer the case

11. Aer Lingus Employee Personal Connection with Video Aer Lingus approached us to look at an engaging & responsive way to communicate important corporate information relating to the company’s future that needed to be addressed directly & immediately with their employees As they did not have the internal resources to plan & produce the webcast, they sought a company that could provide an end-to-end solution that could enable all the staff and offices both home & abroad to be connected

12. Aer Lingus – Employee Personal Connection with Video We created & produced an internal Web TV channel that provided interview videos with key management figures The interviews discussed the interim results & issues arising as a result of the challenging economic climate as well as ongoing announcements on the company’s progress

14. Bank Of Ireland– Employee Personal Connection with Video BoI approached us to produce a series of videos based around the announcement of their Group Chief Executive Richie Boucher They required design and development of webcasts for both their staff and for their customers as well as general public Objective - to counteract negative press and political dialogue about the appointment of Richie Boucher Webcast allowed Richie to deliver a personalised message highlighting his and the banks aims in moving forward through troubled times to staff and customers

15. Bank Of Ireland – The Webcast Implementation Within 24 hours’ notice we produced video & webcast based around the appointment of their new Group CEO, Richie Boucher

16. External Communications Webcasts can be applied in a similar way when communicating with existing clients, key stakeholders & the public: Communicate company & product news Inform on new services & offers Deliver information on End of Year Reports, AGMs Allows for the same two way communications through feedback mechanisms and online surveys

17. Consumer Communications Online video enables companies to speak to their customer-base & potential clients through a new & engaging medium First mover advantage: while online video is becoming more common, Irish companies have been slow to react to the trend – consumer confidence can be boosted through a company’s commitment to employing the best ways to communicate with them

18. Consumer Webcasts Along with blogging and social networking, online video has become a vital online communications tool when speaking to your target markets Video inserts aimed at the consumer market can feature various content such as: Product launches Openings Online catalogues Corporate events Roadshows Awards ceremonies

19. Benefits Allows companies full control when speaking to their clients & publics without external influences becoming a factor Provides another method of communication between businesses and their customers Increases consumer awareness

25. Thank You Contact: Lisa Curran (Tel): 01 293 7777 (Mobile): 087 1701482 [email_address]