1. WattBelt
Fashion forward mobile charging right on your hip!
December 13, 2012

2. What is Watt Belt?
For smartphone users who are frustrated by the limited
battery life of today's devices, the "Watt" is a stylish belt
with an integrated ultra thin lithium polymer battery that
provides backup power for your devices in a convenient
fashion.
Our product isn't an inconvenient/unfashionable battery
brick that you have to remember to carry around. It's a
reliable source of power you'll never be without.

3. Marketing Strategy
Online
● Google AdWords, Bing and Yahoo!
● Facebook, Google+, Pinterest and other (Twitter).
● % off of next purchase / referral discounts.
Partnerships
● Leverage retail relationships to promote the product.
● Partner with other companies that produce
complementary products for cross selling opportunities.
Public Relations
● Identify key people who would promote the product
through their media channels.

4. Sales Strategy
Direct Sales
● From website (www.wattbelt.com)
Partnerships
● Boutique retailers
● Fashion, technology
● Examples: Hammacher Schlemmer
Wholesale
● Resell to larger vendors / retailers

5. Key Partnerships
Initial Partnerships
● Use Google Advertising and Facebook.
Ramp-up Partnership
● Select retailers located at large malls.
Suppliers
● Leverage off-shore suppliers for materials.

6. Distribution Strategy
Direct Sales & Distribution
● Initially - Individual shipping from production
facility (basement, garage, warehouse,etc.)
● Future - Expand network based on demand

7. Cost Analysis
Bill of Materials (BOM) to outline
Custom PCB (printed circuit board) for charging/boosting/safety - $2
Ultra-thin Li-Poly rechargeable battery - $2.22
Pre-stamped leather - $3
Battery sleeve - $0.50
Custom nickel/chrome plated belt buckle - $3
Charging cable - $0.25
Other wire - $0.10
TOTAL = $11.07/unit
Overhead (development, manufacturing, facility, distribution) - TBD

8. Revenue Model
Unit Cost = 25% $11.07
Profit Margin = 25% $11.07
Retail cost = 50% $22.14
Retail price = 100% ~$45.00

9. Risks
● Overcoming health fears
○ Ensure product won't overheat/cause burns
○ Convince customers it is safe to use
● Projection
○ Fad or here to stay
○ Being surpassed by quicker, more prevalent competitors
● Quality & Manufacturing
○ Tooling costs are high even for first prototype battery
○ Grow too fast & the quality may be affected
○ Too slow and customers may lose interest

10. Funding
Bootstrap to start
As a next step, private funding via:
Friends and family
Kickstarter or alternative
Angel Investor
Venture Capital
IPO