This document provides a summary of Waseet, a media company that publishes free weekly classified publications. It discusses Waseet's geographic reach, operations, and mission to provide advertising and sales solutions through innovative distribution. Key details include that Waseet has 6.2 million weekly copies across 13 countries, and its Dubai Showcase serves as a training center that sets standards for franchises.

1. Company Profile March 2010

2. About Waseet Sales Channels Advertising Solutions Innovation in Distribution eWaseet Outline

3. About

4. As Waseet , we are committed to offer a comprehensive media platform for individuals and businesses to Buy, Sell and Get Informed ; through innovative solutions, high-quality, cost effective, and easy to use products and services Mission About

5. Geographic reach – from local to international About 6.2 Million Copies 13 Countries 39 Operations 8K+ Part timer 1.3K+ Full timer

6. Waseet Showcase About Waseet Dubai Showcase is a fully functioning operation that serves as a franchise training centre , and sets the standards that all current and future operations will adhere to

7. Waseet Showcase About

8. Waseet Showcase About

9. Waseet Franshise Profitable and competitive business model as part of a successfully proven since 1992 Experience and know-how of establishing and operating within new markets Strong brand name and part of a growing international network Standard Operating Procedures (SOP) to replicate Waseet’s success story in any new market About

10. The Group – AWI Company About Magazines Dailies Classified

12. Waseet – Free Weekly Classified WASEET is a free weekly classified publication offering “ readers” a combined content of classified and commercial ads, and providing “ advertisers” with optimal advertising solutions, and presenting attractive mix to every reader

13. Waseet – Free Weekly Classified Reader’s profile Majority Male - 66,6% Majority < 45 Years - 81,4% Majority > Secondary Education - 84,9% Mainly Employee - 50,2%, followed by Non-Workers* - 27,4% Majority with Medium Income Level - 68,1% ( 18,8% High Income Level) *House Wives, Students, Un-employed Source: IPSOS 2008-2009

14. Waseet – Free Weekly Classified Reader’s profile Waseet readers are everywhere

15. Waseet – Free Weekly Classified Key indicators 19,872,000 average number of Waseet’s weekly readers 6,210,000 number of weekly distributed copies 5,895,215 average number of Special Distributions and TMM weekly distributions for 2009 40K+ average number of weekly published classified ads in 8 different categories 10K+ average number of weekly published commercial ads 3,2 average Waseet issue readership

16. Source: IPSOS 2008-2009 Waseet Readership over adults population 2007-2009 Waseet – Free Weekly Classified / Key Indicators 18.6 2009 average reach %

17. Waseet – Free Weekly Classified / Key Indicators Source: IPSOS 2008-2009 Average readership per issue 3.2 2009 average

18. Sales channels Waseet – Free Weekly Classified

19. Sales channels Waseet – Free Weekly Classified / Sales channels Direct Sales Call Center Agencies Point Of Sales (P.O.S)

20. Sales channels in brief Waseet – Free Weekly Classified / Sales channels Direct Sales Waseet’s Direct sales strategy is similar to the FMCG’s approach. The 300+ well trained, friendly, and efficient Direct sales team strives to build long term relationships, while continuously canvassing potential advertisers and nurturing existing ones Agencies Advertising agencies continue to form a growing segment of our portfolio. A specialized team is solely dedicated to this rapidly expanding division P.O.S P.O.S build proximity and convenience with our readers/customers Call Centre Highly trained in communications and coached to assist clients with virtually any enquiry. Each country has its own dedicated call centre, committed to streamlining the advertising process while maximizing sales and turnover

21. Advertising solutions Waseet – Free Weekly Classified

22. Classified Ads Commercial Ads MMS Distribution with Waseet publication, or targeted mass mailing solutions Special Operations Envelops, Jackets, String Ads, Inserts, Bag Branding & Sampling, Supplements Advertising solutions Waseet – Free Weekly Classified

23. Classified ads Waseet – Free Weekly Classified / Advertising solutions

24. Booking a classified ad Waseet – Free Weekly Classified / Advertising solutions / classified ads

25. Commercial Ads Waseet – Free Weekly Classified / Advertising solutions Above the Line advertising for companies marketing and promoting their products, services, or brand. Advertisers can choose among a range of standard cm/col sizes, to match their budget

26. Creative ads Waseet – Free Weekly Classified / Advertising solutions / Commercial ads

27. Waseet – Free Weekly Classified / Advertising solutions MMS and Special operations

28. Waseet – Free Weekly Classified / Advertising solutions MMS and Special operations

29. Waseet – Free Weekly Classified / Advertising solutions MMS and Special operations Geographic Targeting according to Geographic area Socio-Demographic Targeting according to social class, nationality, or income Activity-Based Targeting according to a specific professional group or sector of activity VIP

30. Waseet – Free Weekly Classified / Advertising solutions MMS and Special operations / country / type P.S: 2009 data COUNTRY Loose Insert With Geo Activity Based VIP Cover Jacket String Ad Wrapper Other TOTAL UAE 8,257,464 765,342 46,396,006 652,443 123,355 8,292,211 167,523 78,329 123,493 64,856,166 KSA 31,870,136 0 48,850,168 136,771 79,213 5,641,932 2,682,545 0 4,034,456 93,295,221 Kuwait 10,286,324 75,000 1,595,125 668,000 1,740 195,000 40,350 0 0 12,861,539 Syria 7,332,505 737,778 2,033,700 73,200 2,557 676,400 636,189 0 180,000 11,672,329 Egypt 59,629,290 0 8,895,525 324,772 423,750 0 0 0 0 69,273,337 Lebanon 6,646,905 0 2,872,123 0 0 2,443,216 1,658,526 0 878,282 14,499,052 Qatar 3,356,000 283,111 11,746,906 5,322 2,937 100,000 11,200 0 1,000 15,506,476 Bahrain 3,810,000 0 13,345,664 3,500 37,500 1,300,000 425,000 30,000 0 18,951,664 Oman 785,458 0 4,313,142 43,245 60,000 123,555 130,000 0 180,000 5,635,400 TOTAL 131,974,082 1,861,231 140,048,359 1,907,253 731,052 18,772,314 5,751,333 108,329 5,397,231 306,551,184

31. Waseet – Free Weekly Classified / Advertising solutions Jackets MMS and Special operations

32. Door hangers – Bag branding Waseet – Free Weekly Classified / Advertising solutions / Special operations

33. Waseet – Free Weekly Classified / Advertising solutions / Special operations Sampling

34. Waseet – Free Weekly Classified / Advertising solutions MMS and Special operations

35. Waseet – Free Weekly Classified / Advertising solutions Some of our clients

36. Innovation in distribution Waseet – Free Weekly Classified

37. R ight Place R ight Time R ight Quantity R ight Way R ight Person 5 R Innovation in distribution Waseet – Free Weekly Classified

38. Waseet – Free Weekly Classified / Innovation in distribution Coverage strategy 65 % residential 35 % commercial

39. Waseet – Free Weekly Classified / Innovation in distribution Distribution per operation TOTAL # OF COPIES: 6,210,000 COUNTRY OPERATION # OF COPIES BAHRAIN Manama 100,000 KUWAIT Kuwait 200,000 Kuwait Classified 150,000 Jahraa 50,000 KSA Riyadh 320,000 Jeddah 250,000 Dammam 200,000 Qasim 100,000 Madinah 100,000 Assir 100,000 Tabuk 80,000 Ehsaa 80,000 Hael 70,000 QATAR Doha 100,000 UAE Dubai 300,000 Abu Dhabi 200,000 Dubai English 200,000 Ras Al Khaima 75,000 Al-Ain 75,000 COUNTRY OPERATION # OF COPIES COMOROS Moroni 25,000 EGYPT Cairo 700,000 Cairo Classified 350,000 Alexandria 300,000 Saeed 150,000 Delta 120,000 LEBANON Beirut 250,000 S. Lebanon 150,000 N. Lebanon 70,000 NIGERIA Lagos 150,000 OMAN Muscat 100,000 POLAND Warsaw 100,000 SUDAN Khartoum 150,000 SYRIA Aleppo 200,000 Damascus 200,000 Homs 150,000 Al Reef 100,000 Jazira 100,000 Lattakia 100,000

40. Waseet – Free Weekly Classified / Innovation in distribution Distribution per operation – VIP TOTAL # OF COPIES: 81,655 COUNTRY OPERATION # OF COPIES BAHRAIN Manama 1,500 KUWAIT Kuwait 3,000 Kuwait Classified 2,500 Jahraa 500 KSA Riyadh 3,500 Jeddah 3,000 Dammam 1,200 Qasim 400 Madinah 500 Assir 500 Tabuk 255 Ehsaa 200 Hael 200 QATAR Doha 1,000 UAE Dubai 6,000 Abu Dhabi 6,000 Dubai English 6,000 Ras Al Khaima 1,000 Al-Ain 3,000 COUNTRY OPERATION # OF COPIES COMOROS Moroni 100 EGYPT Cairo 7,300 Cairo Classified 3,700 Alexandria 2,700 Saeed 1,500 Delta 2,500 LEBANON Beirut 4,000 S. Lebanon 500 N. Lebanon 500 NIGERIA Lagos 3,000 OMAN Muscat 1,400 POLAND Warsaw 3,000 SUDAN Khartoum 2,000 SYRIA Aleppo 2,900 Damascus 3,000 Homs 1,500 Al Reef 500 Jazira 800 Lattakia 500

41. Waseet – Free Weekly Classified / Innovation in distribution In-House fulfillment & logistics 8,218 Distributor 332 Controller 272 Management

42. Waseet – Free Weekly Classified / Innovation in distribution Door-to-Door Massive coverage for main Commercial areas and points Extensive door-to-door coverage for medium income level residential areas Strategic door-to-door coverage for high income level residential areas Strategic coverage for low income level residential areas through a network of Points of Distribution (POD) Personalized distribution to VIP readers

43. Newspaper distribution flow Waseet – Free Weekly Classified / Innovation in distribution

44. MMS distribution flow Waseet – Free Weekly Classified / Innovation in distribution

45. Distribution complaint flow Waseet – Free Weekly Classified / Innovation in distribution

46. Waseet – Free Weekly Classified / Innovation in distribution Special operations / Hand-by-hand

47. Waseet – Free Weekly Classified / Innovation in distribution Selected P.O.S 1,800 POS across the ME Intranet Connection

48. P.O.S – full branding Waseet – Free Weekly Classified / Innovation in distribution / P.O.S

49. P.O.S branding tools Waseet – Free Weekly Classified / Innovation in distribution / P.O.S

51. Vision “ To become the Regional Online Marketplace ” Mission &quot;To provide innovative , high-quality , cost effective , and easy to use products and services enabling individuals and businesses to safely Buy, Sell and Get Informed using the latest online, mobile, and future emerging technologies” eWaseet

52. eWaseet Business framework

53. eWaseet Business framework Regional Leadership eWaseet is the leading online classified portal in the Middle East updated by “Waseet” free weekly classified publication and online submission Power of 3 eWaseet classified clients have the advantage of having their ads published in the print editions and broadcasted on Waseet TV Specialized Portals in addition to the general Classified portal, eWaseet is developing specialized portals to meet today’s growing online market (Auction, Online store, Real Estate, Job Portal)

54. eWaseet Key Figures Source: Google Analytics – as of February 2010

55. Thank you Al Waseet International 8 th floor Al Thuraya Tower 1 Dubai Media City P.O.Box: 42747 Dubai, UAE www.ewaseet.com www.alwaseetintl.com