Warsztaty decoupage’u
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- The document provides an overview of the online presence and digital marketing strategies of Topshop, a major British clothing retailer.
- It analyzes Topshop's social media presence on platforms like Facebook, Twitter, YouTube, and Tumblr, finding high engagement on some channels but room for improvement on others.
- The document also discusses Topshop's efforts to integrate its online and offline shopping experiences, such as through in-store photo campaigns and a virtual fitting room prototype.
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The document discusses models for control in online retail environments, with options for buyer-controlled, seller-controlled, and third party-controlled models. It also discusses an online retailer's competitors and strategies to maintain leadership in the space. Key metrics are presented on the company's online visibility and consumer interactions. Different approaches are analyzed for how competitors segment customers and position themselves in terms of values.
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Prace plastyczne w edytorze grafiki Paint
prace uczennicy wykonane na zajęciach techniki komputerowej
Mang6228
- The document provides an overview of the online presence and digital marketing strategies of Topshop, a major British clothing retailer.
- It analyzes Topshop's social media presence on platforms like Facebook, Twitter, YouTube, and Tumblr, finding high engagement on some channels but room for improvement on others.
- The document also discusses Topshop's efforts to integrate its online and offline shopping experiences, such as through in-store photo campaigns and a virtual fitting room prototype.
- Recommendations include increasing social media discussions and contests, launching a Google+ page, developing a UK mobile app, and expanding the virtual fitting room internationally.
E commerce Tactics - A Zappos.com Analysis
This is an individuals presentation I gave in my E-Commerce Marketing class during my Fall, 2012 semester.
We had to choose a brand, monitor, and analyze all their e-commerce tactics (extending beyond their website into all channels that supported it).
Zappos final
Zappos is an online shoe and clothing retailer founded in 1999 by Tony Hsieh that has expanded to offer a wide range of products. It aims to provide a seamless shopping experience through a full digital strategy focused on social media platforms, search engine marketing, search engine optimization, mobile marketing, and email to target various customer demographics including women aged 18-35. The strategy's goal is convenience for customers with a small marketing budget aimed at a 10% return on investment.
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Who's doing CRM well? This presentation explores three examples: Zappos, LOVEFiLM, and Victoria's Secret.
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Zappos was founded in 1999 as an online shoe store. It is now headquartered in Las Vegas and Kentucky and employs over 1400 people. Zappos has expanded beyond shoes to also sell clothing, handbags, accessories, and more. Zappos prides itself on outstanding customer service, which is one of its core values. The company focuses on hiring people who fit into its positive, fun culture and offers new employees $2000 to quit during their first week.
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This document provides details about Group 10's collaborative project for a BA (Hons) in Fashion Marketing. It includes:
1. The names and student numbers of the six group members.
2. A certification signed by the group members stating the work is original and sources have been appropriately referenced.
3. An outline of the report contents including sections on the brand audit, market research, and a marketing communications plan for a potential new ASOS clothing range called "ASOS EDGE".
4. Images and captions related to the project and taken by the author.
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This document outlines a digital marketing strategy for ASOS x Black, focusing on promoting a winter collection through social media platforms like Facebook, Twitter, Pinterest, and Instagram. The target audience is 18-34 year olds interested in fashion. Key tactics include daily posts on Facebook and Twitter, a Pinterest contest, hashtag campaigns on Instagram, Google AdWords trials and campaigns, and utilizing an ASOS mobile app. Performance will be tracked using Google Analytics and new keywords. The total budget is $150,000 over 3 months, with $5,000 per month for agency services and $45,000 per month on Google AdWords.
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Boxing Day is a key shopping day in the UK. Aspire For A&F's campaign includes releasing an inspirational video on social media in Week 1, distributing clothing samples to fashion bloggers in Week 2 to generate hype, and hosting an in-store event in Week 3 where customers can access a Spotify playlist and redeem an experience code for discounts. The total projected costs of the campaign are $448,530.
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From selling shoes at Zappos to scaling happiness in our worlds
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El blog de ASOS ofrece actualizaciones semanales sobre tendencias de moda como lanzamientos musicales y vestuario de celebridades. Según datos de tráfico, es el blog número 599 en Europa. El blog de Whole Foods proporciona consejos de alimentación saludable, recetas y detalles sobre los productos, escrito por varios autores con fotos de alta calidad. Ambos blogs promueven sus marcas y productos de forma atractiva visualmente.
A marketing strategy
This document provides guidance on developing an effective marketing strategy. It discusses developing customer intimacy, clear branding, and measuring meaningful ROI. The marketing elements involve phasing strategy, tactics, and execution to deliver results. Strategic goals include respectful engagement and valuable solutions. Decision making uses statistics, ROI metrics, and research. The plan outlines tactical channels, a strategic mind map, and "wow factors" like scratch campaigns and apps to generate interest. The conclusion emphasizes hitting revenue targets through social media, branding, campaign building, and relevant daily content.
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The document discusses social media best practices for a clothing brand called ASOS. It analyzes ASOS's presence and engagement across platforms like Facebook, Instagram, Twitter, Pinterest, Google+, and Snapchat. It also highlights ASOS's #BestNightEver campaign and how it strategically uses user-generated content. Recommendations are provided but not described.
Topshop Digital Marketing Campaign
Topshop is a British fashion retailer known for trendy streetwear styles popular among women aged 18-30. They propose a campaign called #BETIMELESS to increase brand awareness and online engagement. The campaign will encourage customers to participate in charitable events using the hashtag, conveying that kindness and community are timeless values. Tactics include SEO, blogging, social media, videos and advertising to reach customers and measure the impact of #BETIMELESS.
Team 6 Slides: Social Media Marketing in Zappos
The document outlines a social media strategy for an online shoe and clothing retailer. It identifies the company's current social media presence on platforms like Twitter, Facebook, YouTube, Instagram and Pinterest. The strategy's goals are to develop close customer relationships and build the right corporate culture. Target audiences are identified as ages 25-49 with a household income over $75,000. Tactics proposed include contests, visual content, and community engagement. Results will be measured using engagement, followers, and traffic metrics.
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This document summarizes an international online fashion retailer called Asos. It operates an online store for fashion and beauty products in several countries. Asos has over 1,000 employees and annual revenue of 633 million euros, with 58% of sales coming from England. Their target market is 16-34 year olds. Asos has seen success through their website, mobile apps, large product selection, international reach, and customer service. Their goals for the future include expanding their market, customizing their site, differentiating from competitors, and potentially opening physical stores.
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Zappos was founded in 1999 as an online shoe store. It is now headquartered in Las Vegas and Kentucky and employs over 1400 people. Zappos has expanded beyond shoes to also sell clothing, handbags, accessories, and more. Zappos prides itself on outstanding customer service, which is one of its core values. The company focuses on hiring people who fit into its positive, fun culture and offers new employees $2000 to quit during their first week.
ASOS Edge
This document provides details about Group 10's collaborative project for a BA (Hons) in Fashion Marketing. It includes:
1. The names and student numbers of the six group members.
2. A certification signed by the group members stating the work is original and sources have been appropriately referenced.
3. An outline of the report contents including sections on the brand audit, market research, and a marketing communications plan for a potential new ASOS clothing range called "ASOS EDGE".
4. Images and captions related to the project and taken by the author.
The document serves as an introduction and outline for the group project report. It provides high-level information on the structure and
Case Study: Topshop [NYU]
This case study was developed through a series of researches and reviews during my "Internet Marketing Strategies" class @ NYU, NYC.
ROGER DUBUIS Watch Catalogue 2011
Powerful, extravagant and daring. A ROGER DUBUIS watch is instantly recognisable among all others. Its personality shInes forth with powerful appeal.
Asos, The Next Online Retail Model?
Asos has experienced strong growth, becoming the largest European online-only fashion retailer. It has delivered consistent profits since 2003 and over 60% compound annual growth rate over the last 5 years. Asos focuses on young adults ages 16-34 and offers a wide range of branded and own-label fashion across countries through its localized websites and mobile apps. Its success is attributed to innovations like mobile shopping, international expansion, and social shopping features that enhance the customer experience.
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Warsztaty decoupage’u
- 1. WARSZTATY DECOUPAGE’U 21 maja 2016 prowadzący: Arleta Rohde Ewa Piotrowska Joanna Kowalewska
- 11. nasze dzieła
- 38. Zapraszamy za rok!