1) The document discusses how Walgreens' website is able to obtain customer data and information, provide information to customers, and evaluate its performance. 2) Specifically, the website can collect data on which sites customers visited before Walgreens, gather customer information, and inform customers about services through features like Express Refill. 3) Walgreens evaluates its performance using metrics like daily traffic rank, percentage of internet users visiting the site, popular search phrases, and search engine marketing opportunities.

1. By
Abdulgader Shukri
1

2.  Hypothesis
 What does Walgreens able to obtain from their
website?
2

3. Hypothesis
 the company’s decision to provide internet for their
product was the right decision.
More customers Increase sales
3

4. Walgreens website able to obtain:
1) data relating to the customers
2) information about the customers
3) information to the customers
4) evaluate the effectiveness of its performance
4

5. 1) data relating to the customers
Which sites did users visit immediately preceding walgreens.com?
40.00%
35.00%
Percent of visits to walgreens.com
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Upstream Site
5

6. 2) information about the customers
6

7. 3) information to the customers:
 Customers can stay informed about the company’s
services and products.
e.g., Express refill.
7

8. 4) evaluate the effectiveness of its
performance
 Daily traffic rank trend
 Percent of global Internet users who visit
walgreens.com
 Phrase popularity and QCI
 Search engine marketing opportunity
8

9. Daily traffic rank trend
9

10. Percent of global Internet users
who visit walgreens.com
10

11. 20
40
70
0
10
30
50
90
100
60
80
walgreens
walgreen
neti pot
walgreens photo
walgreens.com
locations
pharmacy
walgreens pharmacy
walgreens locations
walgreens flu shots
wallgreens
flu shots
home drug test
passport photos
twin draft guard
alli
snuggie
walgreens photo coupon
melatonin
acai
buckwheat pillow
www.walgreens.com
ear wax removal
flu shot
walgreens pharmacy …
contacts
(Queries) A phrase that drives traffic to “walgreens.com” from search engines.
Phrase popularity and QCI
online pharmacy
walgreens clinic
walgreens jobs
High Impact Search Queries for walgreens.com
flu shots walgreens
QCI
Query Popularity
11

12. Search engine marketing opportunity
Search Engine Marketing (SEM) Opportunities for walgreens.com
1.2
1
A higher value indicates higher
expected search traffic
0.8
0.6
0.4
0.2
0
A phrase that may provide "walgreens" with a search engine marketing opportunity
12

13. Q&A
13

14. Thank You
14