What is WhatsApp Business API
The WhatsApp Business API is a set of tools and capabilities provided by WhatsApp for businesses to communicate with their customers on the WhatsApp platform at scale. It enables medium to large enterprises to integrate WhatsApp into their communication systems and engage with customers through the popular messaging app.
Key features and aspects of the WhatsApp Business API include:
Two-Way Communication:
Businesses can send messages to their customers and receive responses, allowing for interactive and personalized communication.
Message Templates:
Message templates are pre-approved message formats that businesses can use for sending specific types of messages, such as order confirmations, appointment reminders, and more.
Multimedia Messaging:
Support for sending images, videos, and documents enables businesses to enhance the communication experience.
Automation with Chatbots:
Businesses can implement chatbots to automate responses to common queries and provide instant support to customers.
Verified Business Accounts:
Businesses can apply for a verified business account, which adds a green checkmark to their profile, indicating to users that they are interacting with a legitimate business.
Rich Analytics:
The WhatsApp Business API provides analytics and insights related to message delivery, read receipts, and other relevant metrics.
Integration with CRM Systems:
Integration capabilities allow businesses to connect the WhatsApp Business API with their existing Customer Relationship Management (CRM) systems for streamlined communication.
End-to-End Encryption:
Messages sent via the WhatsApp Business API are encrypted, ensuring the security and privacy of the communication.
Opt-In Mechanism:
Users must opt-in to receive messages from businesses on WhatsApp, ensuring that communication is consensual.
Use Cases:
E-commerce: Order confirmations, shipping updates, and customer support.
Service Providers: Appointment reminders, service updates, and support.
Finance: Account notifications, transaction alerts, and customer inquiries.
Businesses interested in using the WhatsApp Business API need to apply for access and undergo an approval process. Additionally, there are costs associated with using the API, and pricing may vary based on factors such as message type, destination country, and message volume.
To get started with the WhatsApp Business API, businesses can either directly apply through WhatsApp or work with WhatsApp Business Solution Providers, who are authorized by WhatsApp to provide services related to the API.
2. What is Whatsapp Business API
1. The Whatsapp Business API (Application Programming Interface) is a set of
codes of certain parameters that streamline to send and receive whatsapp
messages.
2. It allows businesses to integrate the Whatsapp messaging into their systems
like CRM, ecommerce software, customer service, etc.
3. It enables companies to interact with their customers on Whatsapp
platform.
4. It offers key features and functionalities tailored for business
communication.
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3. Key Features and Functionalities
1. Two-Way Communication:
2. Automated Messaging:
3. Large-Scale Messaging:
4. Rich Media Support:
5. Integration with CRM Systems:
6. Authentication and Security:
7. Business Verification:
8. Message Templates:
9. Opt-In Model:
Lets discuss each feature in details in next slides.
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4. Two-Way Communication
Businesses can send messages to customers and receive responses through the
API. This enables interactive and real-time communication.
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5. Automated Messaging
The API supports automation, allowing businesses to set up programmed
responses for frequently asked questions or to send notifications.
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6. Large-Scale Messaging
Businesses can send messages to a large number of users simultaneously, making
it suitable for broadcasting updates, promotions, and other important
information.
Send messages to millions of customers in one go.
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7. Rich Media Support
The API supports the sharing of various types of media, including images, videos,
and documents, allowing businesses to create engaging and informative
messages.
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8. Integration with Business Systems
Integration with Customer Relationship Management (CRM) systems enables businesses
to manage customer interactions more efficiently and personalize messages based on
customer data.
Whatsapp Business API platform is built to perform integration on all the business
channels like shopify, hublot, Kylas, Zapier, etc.
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9. Authentication and Security
The Whatsapp Business API ensures secure and authenticated communication,
maintaining the privacy and security of user data. All the message exchanges are
end to end encrypted.
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10. Business Verification
Verified businesses on Whatsapp display a green checkmark next to their name,
providing users with confidence that they are communicating with a legitimate
business.
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11. Message Templates
Businesses can use pre-approved message templates for specific use cases, such
as order confirmations, appointment reminders, and more.
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12. Opt-In Model
Users must opt-in to receive messages from businesses on Whatsapp, ensuring
that communication is permission-based.
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13. Whatsapp Business Conversation
Conversations can be initiated by either the user (customer) or the business.
These two types of interactions play a crucial role in facilitating communicaction
and engagement.
User initiated
Business initiated
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14. User Initiated Conversation
A potential customer takes the initiative to start a conversation with a
business by sending a message.
This type of interaction is driven by the user's needs, questions, or interests,
and it is a key component of customer engagement
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15. Business Initiated Conversation
when the business takes the first step of reaching out to the user with a
message, initiating the interaction.
This type of conversation is often triggered by specific events, predefined
workflows, or automated systems set up by the business to engage with users.
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16. Marketing Campaign
Whatsapp Business API for marketing campaigns can be an effective way to
reach and engage with your audience directly.
Businesses can send and receive messages to and from their customers,
allowing for interactive and personalized communication.
Support for sending images, videos, and documents to enhance the
communication experience.
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17. Automation
Businesses can use pre-approved message templates for sending notifications
like order confirmations, shipping updates, appointment reminders, etc.
Automation is possible through the use of chatbot to handle common queries,
provide information, or guide users through certain processes.
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18. Pricing
Whatsapp Business API pricing can vary based on factors such as the messaging
type, destination country, and the volume of messages sent.
Businesses interested in using the Whatsapp Business API should contact
Whatsapp directly or work with a Whatsapp Business Solution Provider like
Authkey for detailed information on pricing.
The pricing of WhatsApp message is depends upon the type of
message(service, promotional, utility), conversation initiation as User
initiated or business Initiated.
Know the Whatsapp business API pricing.
