VSPC COVID-19 Stakeholder Call
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This document announces a COVID-19 stakeholder call to take place on Wednesday, March 18, 2020 at 2 p.m. EST to discuss total U.S. short-term rental weekly occupancy, average daily rate, and revenue per available room, as well as a Pinellas short-term rental trend report.
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COVID-19 Deaths
Eighty per cent of the 133,359 COVID-19 deaths are concentrated in 7 countries with 20% in the US, as shown in this 100% stacked bar chart. The seven other countries are mostly in Europe--Italy, Spain, France, United Kingdom, and Belgium, with Iran being the other. The 27,886 US COVID-19 deaths are also concentrated. There were 10,834 in New York, which is 39% of the total in the US. New Jersey accounted for 10% (2,805). Two other states, Michigan and Louisiana, had over 1,000 deaths. COVID-19 deaths data were compiled by worldometer on April 15.
FY 2022 Tourist Development Council Budget Workshop
Here is the FY2022 Visit St. Pete/Clearwater budget. Flip through the complete budget book or download a PDF version with hyperlinked content.
Budget Summary
Here is the FY2022 Visit St. Pete/Clearwater budget. Flip through the complete budget book or download a PDF version with hyperlinked content.
VSPC COVID-19 Insights as of 2-2-21
This document describes the methodology and results of a weekly tracking survey of American travelers regarding travel sentiment during the COVID-19 pandemic. The survey collects over 1,200 responses each week from a representative sample across four US regions. The data presented is from Week 47, collected January 29-31, 2021. Key findings include: 56.4% of respondents are ready to travel with no or some hesitation; over 50% feel activities like cruises and group tours are unsafe; and 70.9% report their normal travel patterns have changed due to the pandemic with 62% missing travel very much.
VSPC COVID-19 Insights as of 1-5-2021
St. Pete/Clearwater is providing COVID-19 insights as of January 5th, 2021. The area is experiencing a surge in cases due to holiday gatherings and increased travel. Visitors are reminded to wear masks in public places and maintain social distancing to help slow community spread of the virus.
VSPC COVID-19 Insights as of 12-15-2020
St. Pete/Clearwater is providing COVID-19 insights as of December 15, 2020. The area is seeing a rise in cases and positivity rates. Visitors are reminded to follow all CDC guidelines by wearing masks and social distancing to help slow the spread of the virus.
2021 VSPC Digital Marketing & Co-Op Industry Update
The document outlines a winter recovery media plan to increase awareness, engagement, and visits to VSPC (Visit St. Pete/Clearwater) following the pandemic. Key elements include:
1. Using connected TV, programmatic display, Hulu, and rich media formats to reach target audiences of $100K+ households aged 25-65 interested in travel and beaches, focusing on drive and fly markets.
2. Leveraging interactive ad units from Undertone, 360-video banners, and Jun Group's opted-in network to creatively engage audiences.
3. Measuring the real-world impact of digital advertising on in-market spending via a partnership with VISA to provide attribution reporting
2021 VSPC Traditional Marketing & Co-Op Industry Update
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COVID-19 Deaths
Eighty per cent of the 133,359 COVID-19 deaths are concentrated in 7 countries with 20% in the US, as shown in this 100% stacked bar chart. The seven other countries are mostly in Europe--Italy, Spain, France, United Kingdom, and Belgium, with Iran being the other. The 27,886 US COVID-19 deaths are also concentrated. There were 10,834 in New York, which is 39% of the total in the US. New Jersey accounted for 10% (2,805). Two other states, Michigan and Louisiana, had over 1,000 deaths. COVID-19 deaths data were compiled by worldometer on April 15.
FY 2022 Tourist Development Council Budget Workshop
Here is the FY2022 Visit St. Pete/Clearwater budget. Flip through the complete budget book or download a PDF version with hyperlinked content.
Budget Summary
Here is the FY2022 Visit St. Pete/Clearwater budget. Flip through the complete budget book or download a PDF version with hyperlinked content.
VSPC COVID-19 Insights as of 2-2-21
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St. Pete/Clearwater is providing COVID-19 insights as of January 5th, 2021. The area is experiencing a surge in cases due to holiday gatherings and increased travel. Visitors are reminded to wear masks in public places and maintain social distancing to help slow community spread of the virus.
VSPC COVID-19 Insights as of 12-15-2020
St. Pete/Clearwater is providing COVID-19 insights as of December 15, 2020. The area is seeing a rise in cases and positivity rates. Visitors are reminded to follow all CDC guidelines by wearing masks and social distancing to help slow the spread of the virus.
2021 VSPC Digital Marketing & Co-Op Industry Update
The document outlines a winter recovery media plan to increase awareness, engagement, and visits to VSPC (Visit St. Pete/Clearwater) following the pandemic. Key elements include:
1. Using connected TV, programmatic display, Hulu, and rich media formats to reach target audiences of $100K+ households aged 25-65 interested in travel and beaches, focusing on drive and fly markets.
2. Leveraging interactive ad units from Undertone, 360-video banners, and Jun Group's opted-in network to creatively engage audiences.
3. Measuring the real-world impact of digital advertising on in-market spending via a partnership with VISA to provide attribution reporting
2021 VSPC Traditional Marketing & Co-Op Industry Update
This document outlines St. Pete/Clearwater's fall/winter traditional media plan. It discusses focusing their new brand platform on the theme of "Vibrancy" and highlighting the sensory experiences available in the destination. This includes developing advertising highlighting how visitors' senses are heightened through interactions with the vivid colors, sounds, tastes and other small details. The plan details specific advertising campaigns, partnerships and cooperative opportunities to promote travel to the area.
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VSPC Advertising Presentation for November TDC
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Rise to Shine Partner Materials
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St. Pete/Clearwater is providing COVID-19 insights as of September 24, 2020. The area is seeing a decline in new cases and hospitalizations from the summer surge. However, local officials are urging continued precautions like social distancing and masks as the virus still poses a risk and its long term impacts are still unknown.
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VSPC Rise to Shine Partner Collateral Overview
This document provides product ordering details for a business, including personalized posters with the business name printed, restroom mirror decals, restaurant table decals, buttons for employees, and face masks for employees. Quantities are listed as "as requested" with limits of one item per employee for buttons and masks. Sizes and materials are specified for each product.
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The document discusses how widespread fear and lack of confidence are preventing many travelers from engaging in travel-related activities due to uncertainty around health and safety protocols at destinations. It finds that on-site safety protocols are the most important concern for travelers, with 97% saying it is important that destinations follow strict guidelines like limiting capacity and requiring masks. Communicating clear safety measures is key to rebuilding traveler confidence.
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106,519 definite room nights were booked year-to-date, though 36,965 room nights were cancelled due to COVID, resulting in $6.8 million in lost room revenue and a $15.5 million total economic impact loss. Virtual fam tours have been conducted with media partner Northstar Meetings Group to distribute to their large database, and a strategic partnership with HelmsBriscoe continues for the fifth year with promotional efforts like destination articles and an upcoming veterans retreat.
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This document summarizes a TDC meeting that discussed advertising, creative, and brand positioning for St. Pete/Clearwater. The discussion focused on creating visceral experiences for visitors by highlighting the vibrant environment including beaches, nature, art, food, and nightlife. Radio scripts were presented that described sensory experiences of the beaches, water activities, and road trips. A media plan and co-op advertising program were also discussed to promote the destination to in-state and out-of-state markets. The goal is to bring the brand message to life and get people to immerse themselves in the vibrant experiences available in St. Pete/Clearwater.
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This document provides product ordering details for various promotional items including personalized posters with a business name, restroom mirror decals, restaurant table decals, employee buttons, and employee face masks. Quantities can be requested with limits of one per item for buttons and masks. Posters are 11x17 inches with a choice of two scene selections to include the business name. Decals are 7x7 inch circles made of removable adhesive and laminate.
VSPC Rise to shine Partner Collateral Overview
This document provides ordering details for various promotional items including a personalized poster, restroom mirror decals, employee buttons, and employee face masks. The poster is available in two scene options and includes a business name. Restroom decals are circular adhesive stickers. Employee buttons and face masks have quantity limits of one per employee.
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The document provides an agenda and summaries for an October TDC meeting. Recent sentiment research found 43% of travelers hesitant to travel due to unclear health protocols, and 97% said destinations following strict safety guidelines is important. A PR update and details on the Rise to Shine campaign to promote the destination are included. The meeting will also cover digital marketing performance, upcoming efforts including Arrivalist data and Rays watch parties. Reporting is transitioning to Google Data Studio for advanced data visualization.
VSPC COVID-19 Insights as of 10-13-2020
St. Pete/Clearwater is providing COVID-19 insights as of October 13, 2020. The area is seeing a decrease in new cases and the positivity rate is declining, but the community still needs to practice safety precautions. Visitors and residents should follow guidelines from health officials to help slow the spread of the virus.
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St. Pete/Clearwater is providing COVID-19 insights as of October 6, 2020. The area continues to see moderate community spread of the virus and urges visitors and residents alike to follow safety guidelines like wearing masks and social distancing.
VSPC COVID-19 Insights as of 9-28-2020
- The document summarizes the findings of a weekly tracking survey of American travelers regarding their sentiment toward travel during the COVID-19 pandemic.
- Key findings from the most recent wave (Week 29) include that over half of respondents feel ready to travel with no hesitations, though concerns about personal health, friends/family's health, and the economy remain high. Perceptions of safety vary significantly across different travel activities.
- Looking ahead to fall travel, over 70% of respondents plan to take at least one leisure trip, most commonly to visit friends and relatives within their home region.
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St. Pete/Clearwater is providing COVID-19 insights as of September 24, 2020. The area is seeing a decline in new cases and hospitalizations from the summer surge. However, local officials are urging continued precautions like social distancing and masks as the virus still poses a risk and its long term impacts are still unknown.
VSPC COVID-19 Insights as of 9-22-2020
St. Pete/Clearwater is providing COVID-19 insights as of September 22, 2020. The area is seeing a decline in new cases and hospitalizations from the summer surge. However, local officials are urging continued precautions like social distancing and masks as the virus still poses a risk and its long term impacts are still unknown.
VSPC Rise to shine Partner Collateral Overview
This document provides product options and ordering details for personalized marketing items including posters, restroom decals, table decals, employee buttons, and face masks. The poster comes in two scene options and can include a business name. Decals and buttons are removable and adhesive. Face masks are limited to one per employee.
VSPC September TDC Leisure Travel Update
Rosemarie Payne, the Director of Leisure Travel, lists upcoming webinars, trainings, virtual trade shows and opportunities to partner with AAA Travel advisors from July 2020 through November 2020 to promote travel to St. Pete/Clearwater. These include Delta Vacations University in July, virtual FAM tours on the destination website, Brand USA and Connect Travel events in November, and several virtual trade shows from September to October targeting Canada, the UK, Ireland and Europe.
VSPC September TDC Meetings & Conventions Update
106,519 definite room nights were booked year-to-date, though 36,965 room nights were cancelled due to COVID-19, resulting in $6.8 million in lost room revenue and a $15.5 million total economic impact loss. Virtual fam tours have been conducted with media partner Northstar Meetings Group to distribute destination guides to their database and survey planners. A strategic partnership with HelmsBriscoe is in its 5th year, including destination articles and an HB Florida team retreat planned for May 2021.
VSPC September TDC Marketing Meeting Update
The document summarizes the September TDC meeting and digital marketing efforts. It discusses research showing traveler hesitation due to unclear health protocols and a media event targeting local media before Labor Day weekend. Digital marketing campaigns are promoting beaches, outdoors, visiting responsibly, and the St. Pete Pier across platforms like Conversant, Sojern, YouTube and Google. Upcoming programs include TripAdvisor, Travel + Leisure and AFAR articles, a Visit Florida co-op campaign, and an Expedia destination relief program to reignite travel demand. The focus going forward is more evergreen creative with a positive tone about visiting the area after the election.
VSPC Rise to Shine Partner Collateral Overview
This document provides product ordering details for a business, including personalized posters with the business name printed, restroom mirror decals, restaurant table decals, buttons for employees, and face masks for employees. Quantities are listed as "as requested" with limits of one item per employee for buttons and masks. Sizes and materials are specified for each product.
VSPC Rise to shine Partner Collateral Overview
This document provides guidelines for face mask usage based on location within a business. It allows up to 2 people per business area, 1 person per public restroom, 1 person per dining table, and no more people wearing face masks than the number of employees per business.
VSPC COVID-19 Insights as of 9.01.20
St. Pete/Clearwater is providing COVID-19 insights as of September 1st, 2020. The area remains open for business with various health and safety precautions in place. Visitors are asked to research any potential travel restrictions or recommendations from public health officials before making plans.
Rebuilding Consumer Confidence
The document discusses how widespread fear and lack of confidence are preventing many travelers from engaging in travel-related activities due to uncertainty around health and safety protocols at destinations. It finds that on-site safety protocols are the most important concern for travelers, with 97% saying it is important that destinations follow strict guidelines like limiting capacity and requiring masks. Communicating clear safety measures is key to rebuilding traveler confidence.
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4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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