1. BUILDING CONSUMER CONFIDENCE TODAY

2. WIDESPREAD FEAR REMAINS EVER-PRESENT

3. FEW ARE CONFIDENT IN TRAVEL-RELATED ACTIVITIES

4. DESIRE FOR TRAVEL REMAINS, EVEN AS CONFIDENCE SUFFERS

5. CONFIDENCE IS FELT WHEN HUMAN NEEDS ARE MET

6. CONFIDENCE IN SAFETY DETERMINES TRAVEL BEHAVIORS
43%
OF TRAVELERS EXPRESS HESITATION TO
TRAVEL DUE TO UNCLEAR HEALTH AND
SAFETY PROTOCOLS (MASK WEARING,
SOCIAL DISTANCING ETC.) AT DESTINATION.
OTHER REASONS:
• Not feeling safe traveling anywhere outside
their home communities (40%)
• Not being sure if visitors are welcome at
destination (25%)
ON-SITE SAFETY PROTOCOLS IS BY FAR THE MOST
IMPORTANT CONCERN (56%)
BEATING OUT TRUSTWORTHY RECOMMENDATIONS
(15%), COST (13%), A WIDE RANGE OF OPEN BUSINESSES
IN THE DESTINATION (10%) AND BEING WITHIN DRIVING
DISTANCE (6%).
97%
SAY IT IS VERY OR SOMEWHAT IMPORTANT THAT A
DESTINATION FOLLOWS STRICT SAFETY GUIDELINES, SUCH
AS LIMITING INDOOR CAPACITY, REQUIRING MASKS AND
ALLOWING OUTDOOR DINING ONLY.
Source: Longwoods, Travel Age West

7. www.travelagewest.com
COMMUNICATING
RESPONSIBILITY ENABLES US
TO BUILD TRAVELER
CONFIDENCE SO WE ALL CAN
EXPERIENCE THE VIBRANCY OF
ST. PETE/CLEARWATER.