This document discusses the differences between quantitative and qualitative research methods. Quantitative research involves hypothesis testing with many people to find patterns, but it is usually not feasible to question a large number of individuals. Qualitative research is exploratory with fewer people and allows one important question to be asked of each individual, but questioning lots of people is also usually not feasible. The document suggests that both quantitative and qualitative methods could provide important insights.
The document discusses creativity in corporate environments and advertising. It begins by contrasting the classic model of a single creator with the current reality of team-based creativity. It then outlines academic debates on how social and cultural factors influence creative works. The bulk of the document focuses on creativity in the Japanese advertising industry, describing how creative teams work together, the roles of different professionals, managing conflicts, and providing effective leadership and direction.
This document discusses the challenges of outdoor heritage sites like rock art and how mobile phones can help address these. It provides background on rock art, noting it consists of abstract motifs made 6000-3500 years ago. However, rock art sites face landscape and technical challenges as they can be remote and difficult to find/see. The Rock Art Mobile Project aims to use social media and workshops to get people involved in documenting and discussing rock art to improve accessibility while avoiding overcrowding at fragile sites. The project explores how mobile phones can enhance navigation, interpretation and engagement with rock art heritage.
1) The document discusses a mobile project involving rock art where participants used mobile phones to interact with and learn about rock art sites.
2) Participants described feeling more informed discussing the rock art in a group versus alone and being able to relate their bodies to the art by fitting into hand and foot indentations.
3) Touching the rock art helped participants feel a connection to the humans who made the art 6000 years ago and imagine what the landscape looked like then.
This document discusses the differences between quantitative and qualitative research methods. Quantitative research involves hypothesis testing with many people to find patterns, but it is usually not feasible to question a large number of individuals. Qualitative research is exploratory with fewer people and allows one important question to be asked of each individual, but questioning lots of people is also usually not feasible. The document suggests that both quantitative and qualitative methods could provide important insights.
The document discusses creativity in corporate environments and advertising. It begins by contrasting the classic model of a single creator with the current reality of team-based creativity. It then outlines academic debates on how social and cultural factors influence creative works. The bulk of the document focuses on creativity in the Japanese advertising industry, describing how creative teams work together, the roles of different professionals, managing conflicts, and providing effective leadership and direction.
This document discusses the challenges of outdoor heritage sites like rock art and how mobile phones can help address these. It provides background on rock art, noting it consists of abstract motifs made 6000-3500 years ago. However, rock art sites face landscape and technical challenges as they can be remote and difficult to find/see. The Rock Art Mobile Project aims to use social media and workshops to get people involved in documenting and discussing rock art to improve accessibility while avoiding overcrowding at fragile sites. The project explores how mobile phones can enhance navigation, interpretation and engagement with rock art heritage.
1) The document discusses a mobile project involving rock art where participants used mobile phones to interact with and learn about rock art sites.
2) Participants described feeling more informed discussing the rock art in a group versus alone and being able to relate their bodies to the art by fitting into hand and foot indentations.
3) Touching the rock art helped participants feel a connection to the humans who made the art 6000 years ago and imagine what the landscape looked like then.
Inspired Storytelling: The Digital Re-tellings of a Traditional Tale - Debora...debbie_max
The document discusses how traditional stories can be retold in digital formats, focusing on maintaining key aspects of storytelling like diversity, collective memory, performance through the storyteller's voice, gestures, and ability to form personal connections with listeners. It was presented at the 2008 Narrative in Interactive Learning Environments conference in Edinburgh.
This document discusses using Twitter and social media for storytelling about one's practice or business. It provides basics on setting up a Twitter account and using hashtags and scheduling tweets. The main points are:
- The session will focus on expressing your practice through stories on social media platforms like Twitter, Facebook, and Instagram.
- Storytelling is important for marketing and building relationships with customers on Twitter.
- The document provides tips on Twitter basics, etiquette, finding followers, and using hashtags, as well as considerations for voice and experience when scheduling tweets.
This document provides guidance on using Twitter for storytelling about one's business or practice. It discusses that Twitter can be used as a direct channel for customers and to market a brand. While not comprehensive, it focuses on thinking of ways to express a practice through stories and how to translate those stories onto social media platforms like Twitter, blogs, Facebook, etc. It provides some examples of Twitter accounts that effectively tell stories and discusses basics of using Twitter, including setting up an account, etiquette, hashtags, and third-party tools. The document stresses considering one's voice, the experience one wants to promote, and the stories one wants to tell about their business or practice on social media.
The document discusses defining an employment value proposition (EVP). An EVP must clearly describe the real needs of a job and expectations to attract top talent. It should answer questions about what makes the job attractive, what outstanding performance looks like, opportunities for learning and growth, differences from competitors, and why people join and stay with the company. An effective EVP summarizes the challenges, projects, growth opportunities, and type of work in an interesting way that compels candidates to apply. Developing an accurate EVP requires a deep understanding of the job to attract candidates and convince those who are unsure.
1. The document describes using Pajek software to analyze affiliation networks by exploring the relationships between actors (advertising creatives) and events (award-winning advertising project teams) over time.
2. It shows how to partition the network by attributes like the advertising agency involved, and use this to identify creatives who worked with multiple agencies. Degree distributions reveal most creatives worked on ads for a single agency.
3. Techniques like k-neighbor analysis and extended partitions are used to track the careers of top creatives by comparing their co-workers and ads across media like TV, magazines and newspapers over the years. This shows TV teams tended to be much larger on average.
Social network analysis and historical and ethnographic researchJohn McCreery
This document discusses using social network analysis (SNA) and historical/ethnographic research (HER) together to analyze advertising data from 1981-2006 in Japan. It finds that two top copywriters, Nak190 and Sas3, had overlapping but different careers. Nak190's network and work was steady over time for smaller agencies, while Sas3's network and role at large Dentsu grew substantially. Combining SNA with HER provided insights into their careers, collaborators, media used, and how their work reflected changing Japanese families. The integrated analysis generated new questions and understanding beyond either method alone.
Prezentacija na #WPMeetupBG, mart 2015 - Osnovno objašnjenje Google Tag Managera i upotreba Google GTM na Wordpress websajtu. Primeri korišćenja GTM za instaliranje Universal Analytics, skidanje fajlova i isključivanje internog saobraćaja iz analitike
This document provides background information and outlines the research design for a study analyzing social networks of award-winning creative teams in the Japanese advertising industry from 1981 to 2007. The study will use social network analysis (SNA) of credits data from winning advertisements to explore how connected the industry is and identify central figures. It will then conduct interviews and desk research on those central figures to provide ethnographic context. The research aims to understand roles of individuals over time and how team structures have changed, taking a lateral perspective comparable to analyses of other creative networks.
Primeri upotrebe Google Tag Managera za unapređenje internet poslovanjaIgor Kolosov
Primeri upotrebe Google Tag Managera za unapređenje internet poslovanja - integracija sa Google/Universal Analytics, napredni načini primene radi poboljšanja korisničkog iskustva
Este documento presenta el Sistema Institucional de Evaluación de los Estudiantes de una institución educativa. Describe los objetivos, criterios y estrategias de evaluación, así como los mecanismos de participación de la comunidad educativa. El sistema busca identificar las características de cada estudiante y mejorar la calidad educativa mediante una evaluación integral que proporcione información para la toma de decisiones sobre la formación de los estudiantes.
Dicas para que gerentes de relacionamento possam negociar com grandes chances de êxito, não apenas com seus clientes, mas também com chefes, colegas e fornecedores em seu dia a dia.
El documento trata sobre la suma y resta de ángulos. Explica cómo calcular la suma de dos o más ángulos y cómo restar ángulos. Proporciona ejemplos y enlaces a recursos adicionales sobre este tema matemático.
O Projeto Recinfo é uma iniciativa para gerenciar o descarte de lixo eletrônico em pontos de coleta acessíveis.
O principal objetivo é recolher para reciclagem aparelhos que estão em desuso e reciclar todos os seus componentes, fabricando novos equipamentos para doação à entidades carentes.
Este documento presenta el manual de convivencia de la Institución Educativa Divino Salvador en Altamira, Huila. Describe el perfil del estudiante salvatoriano, incluyendo ser consciente espiritualmente, promover la convivencia pacífica y hacer uso responsable de la libertad. También detalla los derechos y deberes de los estudiantes en áreas académicas y de convivencia social, como asistir a clases, participar en actividades y portar el uniforme escolar de manera apropiada. El objetivo del manual es gui
Inspired Storytelling: The Digital Re-tellings of a Traditional Tale - Debora...debbie_max
The document discusses how traditional stories can be retold in digital formats, focusing on maintaining key aspects of storytelling like diversity, collective memory, performance through the storyteller's voice, gestures, and ability to form personal connections with listeners. It was presented at the 2008 Narrative in Interactive Learning Environments conference in Edinburgh.
This document discusses using Twitter and social media for storytelling about one's practice or business. It provides basics on setting up a Twitter account and using hashtags and scheduling tweets. The main points are:
- The session will focus on expressing your practice through stories on social media platforms like Twitter, Facebook, and Instagram.
- Storytelling is important for marketing and building relationships with customers on Twitter.
- The document provides tips on Twitter basics, etiquette, finding followers, and using hashtags, as well as considerations for voice and experience when scheduling tweets.
This document provides guidance on using Twitter for storytelling about one's business or practice. It discusses that Twitter can be used as a direct channel for customers and to market a brand. While not comprehensive, it focuses on thinking of ways to express a practice through stories and how to translate those stories onto social media platforms like Twitter, blogs, Facebook, etc. It provides some examples of Twitter accounts that effectively tell stories and discusses basics of using Twitter, including setting up an account, etiquette, hashtags, and third-party tools. The document stresses considering one's voice, the experience one wants to promote, and the stories one wants to tell about their business or practice on social media.
The document discusses defining an employment value proposition (EVP). An EVP must clearly describe the real needs of a job and expectations to attract top talent. It should answer questions about what makes the job attractive, what outstanding performance looks like, opportunities for learning and growth, differences from competitors, and why people join and stay with the company. An effective EVP summarizes the challenges, projects, growth opportunities, and type of work in an interesting way that compels candidates to apply. Developing an accurate EVP requires a deep understanding of the job to attract candidates and convince those who are unsure.
1. The document describes using Pajek software to analyze affiliation networks by exploring the relationships between actors (advertising creatives) and events (award-winning advertising project teams) over time.
2. It shows how to partition the network by attributes like the advertising agency involved, and use this to identify creatives who worked with multiple agencies. Degree distributions reveal most creatives worked on ads for a single agency.
3. Techniques like k-neighbor analysis and extended partitions are used to track the careers of top creatives by comparing their co-workers and ads across media like TV, magazines and newspapers over the years. This shows TV teams tended to be much larger on average.
Social network analysis and historical and ethnographic researchJohn McCreery
This document discusses using social network analysis (SNA) and historical/ethnographic research (HER) together to analyze advertising data from 1981-2006 in Japan. It finds that two top copywriters, Nak190 and Sas3, had overlapping but different careers. Nak190's network and work was steady over time for smaller agencies, while Sas3's network and role at large Dentsu grew substantially. Combining SNA with HER provided insights into their careers, collaborators, media used, and how their work reflected changing Japanese families. The integrated analysis generated new questions and understanding beyond either method alone.
Prezentacija na #WPMeetupBG, mart 2015 - Osnovno objašnjenje Google Tag Managera i upotreba Google GTM na Wordpress websajtu. Primeri korišćenja GTM za instaliranje Universal Analytics, skidanje fajlova i isključivanje internog saobraćaja iz analitike
This document provides background information and outlines the research design for a study analyzing social networks of award-winning creative teams in the Japanese advertising industry from 1981 to 2007. The study will use social network analysis (SNA) of credits data from winning advertisements to explore how connected the industry is and identify central figures. It will then conduct interviews and desk research on those central figures to provide ethnographic context. The research aims to understand roles of individuals over time and how team structures have changed, taking a lateral perspective comparable to analyses of other creative networks.
Primeri upotrebe Google Tag Managera za unapređenje internet poslovanjaIgor Kolosov
Primeri upotrebe Google Tag Managera za unapređenje internet poslovanja - integracija sa Google/Universal Analytics, napredni načini primene radi poboljšanja korisničkog iskustva
Este documento presenta el Sistema Institucional de Evaluación de los Estudiantes de una institución educativa. Describe los objetivos, criterios y estrategias de evaluación, así como los mecanismos de participación de la comunidad educativa. El sistema busca identificar las características de cada estudiante y mejorar la calidad educativa mediante una evaluación integral que proporcione información para la toma de decisiones sobre la formación de los estudiantes.
Dicas para que gerentes de relacionamento possam negociar com grandes chances de êxito, não apenas com seus clientes, mas também com chefes, colegas e fornecedores em seu dia a dia.
El documento trata sobre la suma y resta de ángulos. Explica cómo calcular la suma de dos o más ángulos y cómo restar ángulos. Proporciona ejemplos y enlaces a recursos adicionales sobre este tema matemático.
O Projeto Recinfo é uma iniciativa para gerenciar o descarte de lixo eletrônico em pontos de coleta acessíveis.
O principal objetivo é recolher para reciclagem aparelhos que estão em desuso e reciclar todos os seus componentes, fabricando novos equipamentos para doação à entidades carentes.
Este documento presenta el manual de convivencia de la Institución Educativa Divino Salvador en Altamira, Huila. Describe el perfil del estudiante salvatoriano, incluyendo ser consciente espiritualmente, promover la convivencia pacífica y hacer uso responsable de la libertad. También detalla los derechos y deberes de los estudiantes en áreas académicas y de convivencia social, como asistir a clases, participar en actividades y portar el uniforme escolar de manera apropiada. El objetivo del manual es gui