The document discusses communication problems on Vox, highlighting the effective attention-grabbing techniques used by Ed Carlevale. Despite strong headlines and graphics, the individual articles often feel lost on the homepage, lacking clarity and engagement features like comment threads. This illustrates a broader issue with internet navigation and user experience.

1. VOX COMMUNICATION PROBLEMS,
EXPLAINED.
Ed Carlevale

2. ON
TWITTER
KLEIN CAN
DO NO
WRONG.
His headlines
introduce each
article and the
graphic draws us in.
By the time we get to the
actual headline of the
article, we’re hooked.

3. HE DOES
THIS AGAIN
AND AGAIN.

4. BUT
SOMEHOW
THIS GOES
WRONG ON
VOX.
The individual pieces
always seem to get
lost on the
homepage.

5. AND ON
THE
ACTUAL
PAGE AS
WELL.
We’ve clearly lost
Twitter’s clean layout
and design.

6. BUT THE
REAL
PROBLEM
COMES AT
THE END.
We have no idea where
we are.
There’s no comment
thread we can move into,
just a quick thumbs up or
down and we’re into the
next article.
This is the problem with
the internet.