The document discusses the process of developing an app, from the initial idea through coding and release. It covers establishing the challenge and concept, understanding customers through journeys and use cases, creating mockups, and modular building. Interactive PDF mockups and popular building blocks like maps, video, and social integration are presented. The document promotes a company called Appseleration that offers full-service app development consulting, building, portfolio management, and mobile service design.

1. Insight Von der Idee zur App
‣ The Challenge
What happens before you
‣ The Concept
start coding an app?
‣ Customer Journeys
‣ Use Cases
‣ Mockups
‣ Modular building Dirk Hemmerden @

2. Today we talk about what
happens at the beginning
‣ The challenge
‣ The concept
‣ Customer Journeys
‣ Use Cases
‣ Mockups
‣ Modular building

3. Today we talk about what
happens at the beginning
‣ The challenge
Brand Apps
‣ The concept
‣ Customer Journeys
vs.
‣ Use Cases
‣ Mockups
Service Apps
‣ Modular building

4. Understand
your user
‣ The challenge
‣ The concept
‣ Customer Journeys
‣ Use Cases
‣ Mockups
‣ Modular building

5. Understand
your user
‣ The challenge
LIKE <> DISLIKE
‣ The concept
‣ Customer Journeys
‣ Use Cases
‣ Mockups
GO <> NO GO
‣ Modular building

6. Customer
Journeys
‣ The challenge
‣ The concept
‣ Customer Journeys
‣ Use Cases
‣ Mockups
‣ Modular building

9. Use cases Goal: Get paid for car accident
1. Claimant submits claim with substantiating data.
2. Insurance company verifies claimant owns a valid policy
3. Insurance company assigns agent to examine case
4. Agent verifies all details are within policy guidelines
5. Insurance company pays claimant
Extensions:
1a. Submitted data is incomplete:
1a1. Insurance company requests missing information
1a2. Claimant supplies missing information
2a. Claimant does not own a valid policy:
2a1. Insurance company declines claim, notifies claimant, records all this, terminates proceedings.
3a. No agents are available at this time
‣ The challenge
3a1. (What does the insurance company do here?)
4a. Accident violates basic policy guidelines:
4a1. Insurance company declines claim, notifies claimant, records all this, terminates proceedings.
‣ The concept
4b. Accident violates some minor policy guidelines:
4b1. Insurance company begins negotiation with claimant as to degree of payment to be made.
‣ Customer Journeys
Variations:
1. Claimant is
a. a person
‣ Use Cases
b. another insurance company
c. the government
5. Payment is
‣ Mockups
a. by check
b. by interbank transfer
‣ Modular building c. by automatic prepayment of next installment
d. by creation and payment of another policy
http://alistair.cockburn.us

10. A short app
use case
example
‣ The challenge
Goal: Be hugged
System: Smartphone hugging
A real use case will be presented
‣ The concept
1.
2.
3.
User downloads hugging app
User sets preferences in hugging app and activates
User broadcasts and listens to broadcast
4. User identifes hugging partner
‣ Customer Journeys
5.
6.
7.
User takes eye contact and offer to hug
Both husers hug
App offers "remember me" function
‣ Use Cases
Exceptions:
1.OS other than iOS/Android
2.User unable to decide
3.Bluetooth/WLAN switched off
‣ Mockups
4.User does not find hugging partner
5.Other user refuses eye contact
6.You don't want to remember
‣ Modular building

11. A short app Goal: Be hugged
use case System: Smartphone hugging
example 1.User downloads hugging app
2.User sets preferences in hugging app and activates
3.User broadcasts and listens to broadcast
4.User identifies hugging partner
‣ The challenge
5.User takes eye contact and offer to hug
6.Both users hug
‣ The concept
7.App offers "remember me" function
‣ Customer Journeys
Exceptions:
‣ Use Cases
1.OS other than iOS/Android
2.User unable to decide
‣ Mockups
3.Bluetooth/WLAN switched off
4.User does not find hugging partner
‣ Modular building 5.Other user refuses eye contact
6.You don't want to remember

12. A short app Goal: Be hugged
use case
System: Smartphone hugging
1.User downloads hugging app
2.User sets preferences in hugging app and activates
example
3.User broadcasts and listens to broadcast
4.User identifies hugging partner
5.User takes eye contact and offer to hug
6.Both users hug
7.App offers "remember me" function
Exceptions:
1.OS other than iOS/Android
2.User unable to decide
3.Bluetooth/WLAN switched off
‣ The challenge
4.User does not find hugging partner
5.Other user refuses eye contact
6.You don't want to remember
‣ The concept
‣ Customer Journeys
‣ Use Cases
‣ Mockups
‣ Modular building

13. Interactive
PDF
Mockups
‣ The challenge
‣ The concept
‣ Customer Journeys
‣ Use Cases
‣ Mockups
‣ Modular building
http://keynotopia.com/ Give PDFs a try to sell your concept, get feedback
or even do user testing with PDF prototypes

14. Building
Mockups
on an iPad
‣ The challenge
‣ The concept
‣ Customer Journeys
‣ Use Cases
‣ Mockups
‣ Modular building
http://www.groosoft.com/

15. Using
viewer
apps
‣ The challenge
‣ The concept
‣ Customer Journeys
‣ Use Cases
‣ Mockups
‣ Modular building

16. Popular
building
blocks
• Idea
‣ The challenge
‣ The concept
• Concept
‣ Customer Journeys
‣ Use Cases
• Requirements
‣ Mockups
‣ Modular building
Managed App Creation Process

17. Basic app elements:
Popular Start screens, logos, company profile, contact
building form, imprint
Content/PDF presentation
blocks Enhanced app elements:
Maps with geo-location and POIs
Videos
‣ The challenge
Small size m-commerce
‣ The concept
Social media integration
‣ Customer Journeys
App/service specific news and alerts
News-Feeds
‣ Use Cases
Event calendar
‣ Mockups
Services:
‣ Modular building App Store management
Ranking booster package

18. Full-Service for Apps
‣ The challenge
‣ The concept
‣ Customer Journeys
‣ Use Cases
‣ Mockups
‣ Modular building
App Concept and Design Portfolio Management
Building Apps Mobile Service Design

19. Full-Service for mobile
applications
Appseleration is a full-service provider for applications for mobile devices.
We oversee our customers during the entire process chain - from concept
of an app up to the implementation and to the release and maintenance
during the product life cycle in the app stores. We develop solutions for
companies from all branches and of all sizes. Our establishment has
already released comprehensive portfolios and we aspire to construct the
realisation of your idea as simply as possible.
Consulting services cover all aspects to get from an idea to an executable
Dirk Hemmerden
project which can be executed by app programmers. Customers and
brands with a large number of apps benefit from our experience in dealing
dirk.hemmerden@appseleration.com
with large portfolios. We assist customer in protecting your brand and
managing the mobile experience of your customer.
Appseleration GmbH
Prinzenallee 7
40549 Düsseldorf
Did you ever think about how your brand looks through the eyes on an
Germany
iPhone? Just contact us.
dirk.hemmerden@appseleration.com