Rakesh Rajdev started the Kanuda Mitra Mandal NGO with his family to support underprivileged families by supplying them with food. During the COVID-19 pandemic, through this NGO, he helped many families including daily laborers and those affected by providing food packets and sanitizing materials. The NGO also sent grocery packages and medical supplies on 34 trains to villages. The mission of the NGO is to help families in need survive by making necessities accessible to all in society, guided by Rakesh Rajdev's dedication to social welfare activities.