4. In order to find the right target we identified 3 main fields of variables which we
consider determinant for the further analysis:
TYPE OF
FLYERS

7. 0.0
1.0
2.0
3.0
4.0
5.0
6.0
MOST COMMON and PREFERRED DESTINATIONS SOUTH OF ITALY
MOST COMMON USED PREFERRED
0.0
1.0
2.0
3.0
4.0
5.0
MOST COMMON and PREFERRED DESTINATIONS
NORTH OF ITALY
MOST USED PREFERRED

8. CATANIA
CoeficientesError típico Estadístico t Probabilidad Inferior 95% Superior 95%
Intercepción 9,027778 1,121173 8,052082937 3,41026E-09 6,744023162 11,31153
SOUTH/NORTH -3,63889 0,721947 -5,040384204 1,76705E-05 -5,109446253 -2,16833
LAMEZIA
CoeficientesError típico Estadístico t Probabilidad Inferior 95% Superior 95%
Intercepción 4,881944 1,079821 4,521066848 7,94628E-05 2,68242036 7,081469
SOUTH/NORTH -1,65972 0,69532 -2,386992047 0,023066584 -3,076041786 -0,2434
VERONA
CoeficientesError típico Estadístico t Probabilidad Inferior 95% Superior 95%
Intercepción -0,11111 0,964003 -0,115260135 0,908959172 -2,074720874 1,852499
SOUTH/NORTH 1,555556 0,620742 2,505962851 0,017490637 0,291146158 2,819965
0.0
1.0
2.0
3.0
4.0
5.0
6.0
MOST COMMON DESTINATIONS
TOTAL NORD SOUTH

9. 0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
From
05:00 to
09:00
From
09:00 to
11:00
From
11:00 to
14:00
From
14:00 to
17:00
From
17:00 to
19:00
From
19:00 to
21:00
From
21:00 to
00:00
PREFERRED TIME SCHEDULE
LEISURE
BUSINESS
TOTAL
0.0
1.0
2.0
3.0
4.0
5.0
6.0
From
05:00 to
09:00
From
09:00 to
11:00
From
11:00 to
14:00
From
14:00 to
17:00
From
17:00 to
19:00
From
19:00 to
21:00
From
21:00 to
00:00
MOST USED TIME SCHEDULE
LEISURE
BUSINESS
TOTAL

11. 0
1
2
3
4
5
6
7
-1 1 3 5 7
WILLINGNESSTOFLYWITHUS
LOW COST FREQUENCY
RELATIONSHIP BETWEEN LOW COST
FLY FREQUENCY AND WILLINGNESS
TO FLY WITH US
FLY WITH US
Linear (FLY WITH US)

12. Not sure
Probably not
Maybe
Probably yes
Why not?
For sure!

13. In order to provide additional and valuable information to our firm, we also included in the
questionnaire, a section dedicated to the importance that potential customers give to our
different services. In this way, we were able to discover which services are considered more
important, so they can be stressed during the advertisement.The result were the following: