Fan Loyalty Promotion. National Best of Best & Gold Awards from NACMA, 2007.

1. Student Fan Loyalty Program
BYU Women’s Volleyball Marketing

3. • Total Student Attendance: ALL-
TIME HIGH of 12,643 (12.7%
increase)
• Broke 2 All-time Attendance
Records
• 1,000+ Prizes
• Donations totaling over $6,000

4. How to Play
• Get your Game Board
• 18,500 distributed in The Daily Universe
• Available at matches & BYU Bookstore

5. How to Play
2. Go to BYU Volleyball matches & collect
Volleyopoly game pieces
• Students only; present ID card
• 1 per admission
• Few “Double Game Piece” nights

6. How to Play
3. Trade game pieces at
The Daily Universe
Exchange Station

7. How to Play
4. Collect game pieces to make Volleyopoly
Winning Combinations
5. Redeem Winning Combinations & Instant
Win pieces for PRIZES at the BYU
Bookstore Prize Station

8. Prizes!
3rd Place: Ice Cream Certificate (100)
2nd Place: Team-Signed Volleyball &
Spirit Wig (50)
1st Place: iPod Shuffle (10)
Grand Prize: iPod Video & $50 iTunes
Gift Card (1)
Instant Win Prizes

9. Game Control
• Statistics professor
• Projected attendance
• Monitored game piece
redemption at each game
• Added game pieces
accordingly to the mix

10. Grand Prize
• Last home match
• Qualifying students
• One game piece hidden
• Prize presented by the
BYU Bookstore Director
& Cosmo

11. Results
• Increased student attendance
12.7%
• Increased awareness
– Underclassmen
• Increased loyalty
– Player fan-clubs
• Happy sponsors
• Enhanced women’s volleyball
program
– Increased sponsorship and
support

12. BYU Women's Volleyball