VISUAL MACHINERY
photography & design | ROBERT HAKALSKI | MECHANIK
award winning images for advertising | print web stock | www.vmdigital.com
Catalogue
Client: Lippincott, Inc.




                           2
Catalogue [page]
    Client: Lippincott, Inc.




3
Catalogue
Client: Malvern Saddlery




                           4
Catalogue
    Client: Malvern Saddlery




5
Catalogue
Client: Malvern Saddlery




                           6
Catalogue
    Client: Malvern Saddlery




7
Catalogue
Client: Baby Phat




                    8
Catalogue
    Client: Baby Phat




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Catalogue
Client: MIO, Inc.




                    10
Catalogue
     Client: Previn, Inc.




11
Catalogue
Client: ThinkTank




                    12
Catalogue
     Client: WMF Artelier




13
Catalogue
Client: Lippincott, Inc.




                           14
Catalogue
     Client: Lippincott, Inc.




15
Catalogue
Client: Lippincott, Inc.




                           16
Trade Ads
     Client: Craig Drake




17
Local Design Showcase




   &
                                                                                     JON WAGNER, ARCHITECT
                                 DECORATING   REMODELING     GARDENING




HOME DESIGN                                                    JULY 2006   Two roll-up garage doors
                                                                           provide access to storage space
                                                                           for photographic equipment.
                                                                           The green wall was raised to
                                                                           conceal unattractive utilities
                                                                           and reveal more desirable ones.




                                                                                                                                                        [RANDOM NOTES]
                                                                                                                                 I had the opportunity to photograph my
                                                                                                             loft studio/living space for a feature story on Philadelphia
                                                                                                                             loft conversions in the Philadelphia Inquirer
                                                                                                                                             Home and Design magazine.




         Lofty space galore
                                                                                                                                             Left: Kitchen | Living room
                                                                                                                                  Top R: Entryway to office from studio




           ideal: + hiding places                                                                                                                              Interior         &
                                                                                                                                                                             HOME DESIGN
                                                                                                                                                                                                              DECORATING   REMODELING     GARDENING




                                                                                                                                                                                                                                            JULY 2006




ADVERTISING SUPPLEMENT TO
                                                                                                                                                Client: Inquirer Magazine
THE PHILADELPHIA INQUIRER                                  PENNSYLVANIA

INSIDE: MODERN FURNITURE MOVES OUT   PLAYFUL SUMMER PARTIES
                                                                                                                                                                                      Lofty space galore
                                                                                                                                                                                        ideal: + hiding places
                                                                                                                                                                             ADVERTISING SUPPLEMENT TO
                                                                                                                                                                             THE PHILADELPHIA INQUIRER                                  PENNSYLVANIA

                                                                                                                                                                             INSIDE: MODERN FURNITURE MOVES OUT   PLAYFUL SUMMER PARTIES




                                                                                                                                                                                                         18
Buttons, embedded in the wooden floors, are all                           copper of some and covering others with a faux metal finish.
                                                                                                                                                                   But they eventually started longing for “luxuries” that the rest
                                                                                         that remains of this old brick factory’s former life.                     of us take for granted: closets and any enclosed storage space
                                                                                              In its present incarnation, the building near 13th and Callowhill    whatsoever. Their dirty laundry had nowhere to hide, nor did
                                                                                              Streets is home to human resources professional Sonya Shiflet        the household items or Hakalski’s photographic equipment.
                                                                                              and her husband Robert Hakalski, a commercial and art pho-           They called architect Jon Wagner, whose work they had seen




                                                                                                                                                                                                                                         Loft living
                                                                                              tographer. They bought their double-wide loft condo shortly          and admired.
                                                                                              after the structure’s rebirth.                                         “They decided to take loft living to a higher level,” Wagner
                                                                                                Rehabbed by real estate developers/artists Miles & Generalis       says “They wanted help to go beyond the existing stock parti-
                                                                                              Inc., each loft in the building came equipped with yards upon        tions and fixtures to individualize the space and tailor it to
                                                                                              yards of brick walls, wood floors, a basic kitchen, a bathroom,      specific functions.”
                                                                                              exposed ductwork and massive wooden columns holding up
                                                                                              a boundless expanse of openness — the kind of space that             Indoor parking for gear


                                                                                                                                                                                                                                                                                                     taken to a
                                                                                              makes you want to do cartwheels across the floor, just because       Hakalski is a professional photographer of high-end commer-
                                                                                              you can.                                                             cial products, who transforms ordinary objects into gleaming
                                                                                                Shiflet and Hakalski loved the contemporary/industrial aes-        works of art. He wanted to use the loft as a working studio
                                                                                              thetic of their loft and made many improvements to existing          all day, but convert it back into living space at night. The archi-
                                                                                                                                                                   tect’s plan called for a new wall built out several feet from the


                                                                                                                                                                                                                                                                                                     higher level
                                                                                              architectural features. They painted the ceiling, finished floors,
                                                                                              sanded columns and enhanced exposed pipes — polishing the            original wall. Inserted into the new wall are two massive,
                                                                                                                                                                   garage-style doors with aluminum-slat, roll-top fronts that rein-
                                                                                                                                                                   force the loft’s factory theme. Hakalski can now just slide his
                                                                                                                                                                   lighting, cameras and massive rolls of background material into

                                                                                                  The spacious office area
                                                                                                  includes a desk designed by
                                                                                                  metal artist Bill Curran, a
                                                                                                  friend and neighbor of the
                                                                                                  loft’s owners.




                                                                                                                                                                                                                                          FORMER PHILADELPHIA FACTORY
                                                                                                                                                                                                                                          GETS UPDATE AND STORAGE SPACE




                                                                               [RANDOM NOTES]
                                                                               Top: Office
                                                                               Right: View from kitchen area to conference/dining area.




                                                                                                                                                                                                                                                              BY BRIDGET McQUATE
                                                                                                                                                                                                                                                                                    Brick walls, wood floors,
                                                                                                                                                                                                                                                       PHOTOS BY ROBERT HAKALSKI/   exposed ductwork
                                                                                                                                                                                                                                                          VISUAL MACHINERY STUDIO
                                                                                                                                                                                                                                                                                    and massive wooden
                                                                                                                                                                                                                                                                                    columns define an
                                                                                                                                                                                                                                                                                    expanse of open space.
    Loft living                                                 taken to a
                                                                higher level


     FORMER PHILADELPHIA FACTORY
     GETS UPDATE AND STORAGE SPACE
G




N
6



                                                                               Interior
                                                                               Client: Inquirer Magazine
                         BY BRIDGET McQUATE
                                               Brick walls, wood floors,
                  PHOTOS BY ROBERT HAKALSKI/   exposed ductwork
                     VISUAL MACHINERY STUDIO
                                               and massive wooden
                                               columns define an
                                               expanse of open space.




     19
ABOUT THE ARTIST:

Robert Hakalski began taking photographs while a student at the University of Leeds in England, where he received a Master of Arts degree
in English Literature. After teaching English for a year, he decided to pursue photography full time and worked as a photojournalist before
establishing his commercial studio in Philadelphia, originally in Old City, now in the Callowhill District.

Robert has won numerous awards for his digital imaging work, including first prize in the Adobe International Digital Imaging Competition,
sponsored by photoworkshop.com. Robert's entry was chosen from over 6000 entries world-wide.

ABOUT VISUAL MACHINERY:

VISUAL MACHINERY produces a broad array of image and design products ranging from CD art and package design, catalogue production
for print and web, people and product photography for advertising and corporate communications, to large format fine art imaging for both
private and corporate buyers.

v/215.625.9492
e/robert@vmdigital.com
STUDIO SPECS:

2300 square feet open plan loft space
Freight elevator access from street level
Indoor garage parking for clients

PhaseOne® medium format digital backs
Tethered shooting

Nikon D-3 series DSLR’s

Macintosh-based color managed workflow
Eizo® calibrated graphics monitors

429 North 13th Street Studio 3/C
Philadelphia, PA 19123-3615

(4 blocks North of Philadelphia Convention Center/Reading Terminal Market)

Vmfolio

  • 1.
    VISUAL MACHINERY photography &design | ROBERT HAKALSKI | MECHANIK award winning images for advertising | print web stock | www.vmdigital.com
  • 2.
  • 3.
    Catalogue [page] Client: Lippincott, Inc. 3
  • 4.
  • 5.
    Catalogue Client: Malvern Saddlery 5
  • 6.
  • 7.
    Catalogue Client: Malvern Saddlery 7
  • 8.
  • 9.
    Catalogue Client: Baby Phat 9
  • 10.
  • 11.
    Catalogue Client: Previn, Inc. 11
  • 12.
  • 13.
    Catalogue Client: WMF Artelier 13
  • 14.
  • 15.
    Catalogue Client: Lippincott, Inc. 15
  • 16.
  • 17.
    Trade Ads Client: Craig Drake 17
  • 18.
    Local Design Showcase & JON WAGNER, ARCHITECT DECORATING REMODELING GARDENING HOME DESIGN JULY 2006 Two roll-up garage doors provide access to storage space for photographic equipment. The green wall was raised to conceal unattractive utilities and reveal more desirable ones. [RANDOM NOTES] I had the opportunity to photograph my loft studio/living space for a feature story on Philadelphia loft conversions in the Philadelphia Inquirer Home and Design magazine. Lofty space galore Left: Kitchen | Living room Top R: Entryway to office from studio ideal: + hiding places Interior & HOME DESIGN DECORATING REMODELING GARDENING JULY 2006 ADVERTISING SUPPLEMENT TO Client: Inquirer Magazine THE PHILADELPHIA INQUIRER PENNSYLVANIA INSIDE: MODERN FURNITURE MOVES OUT PLAYFUL SUMMER PARTIES Lofty space galore ideal: + hiding places ADVERTISING SUPPLEMENT TO THE PHILADELPHIA INQUIRER PENNSYLVANIA INSIDE: MODERN FURNITURE MOVES OUT PLAYFUL SUMMER PARTIES 18
  • 19.
    Buttons, embedded inthe wooden floors, are all copper of some and covering others with a faux metal finish. But they eventually started longing for “luxuries” that the rest that remains of this old brick factory’s former life. of us take for granted: closets and any enclosed storage space In its present incarnation, the building near 13th and Callowhill whatsoever. Their dirty laundry had nowhere to hide, nor did Streets is home to human resources professional Sonya Shiflet the household items or Hakalski’s photographic equipment. and her husband Robert Hakalski, a commercial and art pho- They called architect Jon Wagner, whose work they had seen Loft living tographer. They bought their double-wide loft condo shortly and admired. after the structure’s rebirth. “They decided to take loft living to a higher level,” Wagner Rehabbed by real estate developers/artists Miles & Generalis says “They wanted help to go beyond the existing stock parti- Inc., each loft in the building came equipped with yards upon tions and fixtures to individualize the space and tailor it to yards of brick walls, wood floors, a basic kitchen, a bathroom, specific functions.” exposed ductwork and massive wooden columns holding up a boundless expanse of openness — the kind of space that Indoor parking for gear taken to a makes you want to do cartwheels across the floor, just because Hakalski is a professional photographer of high-end commer- you can. cial products, who transforms ordinary objects into gleaming Shiflet and Hakalski loved the contemporary/industrial aes- works of art. He wanted to use the loft as a working studio thetic of their loft and made many improvements to existing all day, but convert it back into living space at night. The archi- tect’s plan called for a new wall built out several feet from the higher level architectural features. They painted the ceiling, finished floors, sanded columns and enhanced exposed pipes — polishing the original wall. Inserted into the new wall are two massive, garage-style doors with aluminum-slat, roll-top fronts that rein- force the loft’s factory theme. Hakalski can now just slide his lighting, cameras and massive rolls of background material into The spacious office area includes a desk designed by metal artist Bill Curran, a friend and neighbor of the loft’s owners. FORMER PHILADELPHIA FACTORY GETS UPDATE AND STORAGE SPACE [RANDOM NOTES] Top: Office Right: View from kitchen area to conference/dining area. BY BRIDGET McQUATE Brick walls, wood floors, PHOTOS BY ROBERT HAKALSKI/ exposed ductwork VISUAL MACHINERY STUDIO and massive wooden columns define an expanse of open space. Loft living taken to a higher level FORMER PHILADELPHIA FACTORY GETS UPDATE AND STORAGE SPACE G N 6 Interior Client: Inquirer Magazine BY BRIDGET McQUATE Brick walls, wood floors, PHOTOS BY ROBERT HAKALSKI/ exposed ductwork VISUAL MACHINERY STUDIO and massive wooden columns define an expanse of open space. 19
  • 20.
    ABOUT THE ARTIST: RobertHakalski began taking photographs while a student at the University of Leeds in England, where he received a Master of Arts degree in English Literature. After teaching English for a year, he decided to pursue photography full time and worked as a photojournalist before establishing his commercial studio in Philadelphia, originally in Old City, now in the Callowhill District. Robert has won numerous awards for his digital imaging work, including first prize in the Adobe International Digital Imaging Competition, sponsored by photoworkshop.com. Robert's entry was chosen from over 6000 entries world-wide. ABOUT VISUAL MACHINERY: VISUAL MACHINERY produces a broad array of image and design products ranging from CD art and package design, catalogue production for print and web, people and product photography for advertising and corporate communications, to large format fine art imaging for both private and corporate buyers. v/215.625.9492 e/robert@vmdigital.com
  • 21.
    STUDIO SPECS: 2300 squarefeet open plan loft space Freight elevator access from street level Indoor garage parking for clients PhaseOne® medium format digital backs Tethered shooting Nikon D-3 series DSLR’s Macintosh-based color managed workflow Eizo® calibrated graphics monitors 429 North 13th Street Studio 3/C Philadelphia, PA 19123-3615 (4 blocks North of Philadelphia Convention Center/Reading Terminal Market)