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![What are Cognitive Services?
Cognitive services are a set of APIs that are designed to
democratize artificial intelligence by enabling systems to see, hear,
speak, understand and interpret our needs using natural methods
of communication.
What these services generally do is bring structured semantic data
to human knowledge I/O with a degree of confidence
“A picture of
Satya Nadella
happy”
This is about a
person
Image of
person
Emotional
readings
“x% sure that
this person is
[highest
emotion]”](https://image.slidesharecdn.com/vjcd2017-acceleratingdigitaltransformationwithazureandcognitiveservices-171212010004/85/VJCD2017-Accelerating-digital-transformation-with-azure-and-cognitive-services-21-320.jpg)
![Sample Query on Power BI
= (text) => let
apikey = "ab76516554ac4616bd7b4830ceb8abcc",
endpoint = "https://southeastasia.api.cognitive.microsoft.com/text/analytics/v2.0/keyPhrases",
jsontext = Text.FromBinary(Json.FromValue(Text.Start(Text.Trim(text), 5000))),
jsonbody = "{ documents: [ { language: ""en"", id: ""0"", text: " & jsontext & " } ] }",
bytesbody = Text.ToBinary(jsonbody),
headers = [#"Ocp-Apim-Subscription-Key" = apikey],
bytesresp = Web.Contents(endpoint, [Headers=headers, Content=bytesbody]),
jsonresp = Json.Document(bytesresp),
keyphrases = Text.Lower(Text.Combine(jsonresp[documents]{0}[keyPhrases], ", "))
in keyphrases
= (text) => let
apikey = "ab76516554ac4616bd7b4830ceb8abcc",
endpoint = "https://southeastasia.api.cognitive.microsoft.com/text/analytics/v2.0/sentiment",
jsontext = Text.FromBinary(Json.FromValue(Text.Start(Text.Trim(text), 5000))),
jsonbody = "{ documents: [ { language: ""en"", id: ""0"", text: " & jsontext & " } ] }",
bytesbody = Text.ToBinary(jsonbody),
headers = [#"Ocp-Apim-Subscription-Key" = apikey],
bytesresp = Web.Contents(endpoint, [Headers=headers, Content=bytesbody]),
jsonresp = Json.Document(bytesresp),
sentiment = jsonresp[documents]{0}[score]
in sentiment
You only need one key at a time. Two keys are to support replacing a primary key](https://image.slidesharecdn.com/vjcd2017-acceleratingdigitaltransformationwithazureandcognitiveservices-171212010004/85/VJCD2017-Accelerating-digital-transformation-with-azure-and-cognitive-services-35-320.jpg)
Uploaded bySeiji Noro
VJCD2017 Accelerating digital transformation with azure and cognitive services
The document discusses accelerating digital transformation using Microsoft Azure and Cognitive Services, highlighting the importance of integrating technology into traditional business models. It emphasizes that cognitive services can democratize artificial intelligence, allowing applications to interpret human needs through natural communication. Additionally, it provides an overview of various cognitive services APIs, pricing models, and practical use cases for optimizing business processes and productivity.
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VJCD2017 Accelerating digital transformation with azure and cognitive services
- 1. Accelerating Digital Transformation withMicrosoft Azure & Cognitive Services Thuan Nguyen @nnthuan
- 2. A Bit AboutMe • Speaker, Author and Evangelist, and Advocate of Microsoft technologies. • 7 years Microsoft MVP • Trying to help non-tech company to become tech company • On blog at thuansoldier.net • Tweet at @nnthuan • Communicate via thuan@s-15.xyz (amzn.com/B07117YWFZ)
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- 4. I used tobe addicted to social. Did you?
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- 10. Digital Disruption IsReal Largest accommodation provider owns no real estate Most popular media owner creates no content World’s largest taxi company owns no taxi World’s most valuable retailer has no inventory …and more
- 11. Every company isa software company “Silicon Valley is coming. We are going to work hard to make our services as seamless and competitive as theirs.” Jamie Dimon JP Morgan CEO “Walmart is redefining the next generation of retail growth and is the best-positioned retailer to win at the convergence of digital and physical retail.” Doug McMillon Walmart CEO “We are putting 70% of our applications on the cloud to improve flexibility. And, we are launching game- changing applications to improve our efficiency.” Jeffrey Immelt GE CEO “It's about looking ahead to the changes coming to the global auto business, particularly from potential "disruptors" in Silicon Valley— and preparing Ford to thrive through those changes.” Mark Fields Ford Motor Company CEO
- 12. Main Focus Today …stillBusiness Digital Transformation Platform Digital Transformation Infrastructure Business-Critical Application …Business Continuity …New Business BusinessOwnerITOwner Agility Security Cost Availability Integration Key Driver
- 13. Relationship of BizOwner & IT Biz Owner’s thought Cost Center Upfront Capex Business Privacy Time wasting Biz Misunderstanding IT’s thought High Demand Dynamic Change IT Misunderstanding
- 14. Cloud Computing toEnterprise • A re-establishment of connection between Business & IT • A reliable digital transformation initiative • Growth becomes unlimited
- 15. Cloud changes everything DigitalTransformation changes everything
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- 17. 40Azure regions Everywhere! RECENTLY LAUNCHED: USGov: US Gov Texas and US Gov Arizona NEWLY ANNOUNCED: France: France Central and France South Africa: South Africa North and South Africa West
- 18. The most trustedand compliance cloud HIPAA / HITECH Act Moderate JAB P-ATO FIPS 140-2 FERPA DoD DISA SRG Level 2 ITAR CJIS GxP 21 CFR Part 11 IRS 1075Section 508 VPAT ISO 27001 SOC 1 Type 2 ISO 27018 CSA STAR Self-Assessment Singapore MTCS UK G-Cloud Australia IRAP/CCSL FISC Japan China DJCP New Zealand GCIO China GB 18030 EU Model Clauses ENISA IAF Argentina PDPA Japan CS Mark Gold SP 800-171 China TRUCS Spain ENS PCI DSS Level 1 CDSA Shared Assessments MPAA Japan My Number Act FACT UK High JAB P-ATO GLBA DoD DISA SRG Level 4 MARS-E FFIEC ISO 27017 SOC 2 Type 2 SOC 3 India MeitY Canada Privacy Laws Privacy Shield ISO 22301 Germany IT Grundschutz workbook Spain DPA CSA STAR Certification CSA STAR Attestation HITRUST IG Toolkit UK GLOBALUSGOVINDUSTRYREGIONAL
- 19. Build and runopen source solutions
- 20. Accelerating Digital Transformation withMicrosoft Azure & Cognitive Services Thuan Nguyen @nnthuan Azure Cognitive Services Give your apps a human side
- 21. What are CognitiveServices? Cognitive services are a set of APIs that are designed to democratize artificial intelligence by enabling systems to see, hear, speak, understand and interpret our needs using natural methods of communication. What these services generally do is bring structured semantic data to human knowledge I/O with a degree of confidence “A picture of Satya Nadella happy” This is about a person Image of person Emotional readings “x% sure that this person is [highest emotion]”
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- 24. Vision Computer Vision APIDistill actionable information from images Content Moderator Automated image, text, and video moderation Custom Vision Service Easily customize your own state-of-the-art computer vision models for your unique use case Face API Detect, identify, analyze, organize, and tag faces in photos Emotion API Personalize user experiences with emotion recognition Video Indexer Unlock video insights
- 25. Speech Translator Speech APIEasily conduct real-time speech translation with a simple REST API call Speaker Recognition API Use speech to identify and authenticate individual speakers Bing Speech API Convert speech to text and back again to understand user intent Custom Speech API Overcome speech recognition barriers like speaking style, background noise, and vocabulary
- 26. Language Language Understanding Intelligent Service(LUIS) Teach your apps to understand commands from your users Bing Spell Check API Detect and correct spelling mistakes in your app Web Language Model API Use the power of predictive language models trained on web-scale data Text Analytics API Easily evaluate sentiment and topics to understand what users want Translator Text API Easily conduct machine translation with a simple REST API call Linguistic Analysis API Simplify complex language concepts and parse text with the Linguistic Analysis API
- 27. Knowledge Recommendations API Predictand recommend items your customers want Knowledge Exploration Service Enable interactive search experiences over structured data via natural language inputs Entity Linking Intelligence Service API Power your app's data links with named entity recognition and disambiguation Academic Knowledge API Tap into the wealth of academic content in the Microsoft Academic Graph QnA Maker API Distill information into conversational, easy-to- navigate answers Custom Decision Service A cloud-based, contextual decision-making API that sharpens with experience
- 28. Search Bing Autosuggest APIGive your app intelligent autosuggest options for searches Bing News Search API Search for news and get comprehensive results Bing Web Search API Get enhanced search details from billions of web documents Bing Image Search API Search for images and get comprehensive results Bing Video Search API Search for videos and get comprehensive results Bing Custom Search API An easy-to-use, ad-free, commercial-grade search tool that lets you deliver the results you want
- 29. Pricing • Based ontransaction volume and data storage • Free tier can be good for evaluation with limits. • Pricing model of each service may vary Tier Price 0 - 1,000,000 transactions $1 per 1,000 transactions 1,000,000 - 5,000,000 transactions $0.75 per 1,000 transactions 5,000,000 - 10,000,000 transactions $0.60 per 1,000 transactions 10,000,000 - 20,000,000 transactions $0.40 per 1,000 transactions Each API call is a transaction
- 30. Integrate with CortanaIntelligence Suite
- 31. Business Problem tobe solved How can I optimize the productivity of my field agents? How can I predict the loads on my energy grids so I can balance? How can I heat and cool my buildings based on usage and weather? How can I fix equipment proactively before it fails? How can I stock my trucks appropriately for the day and week? What demographic is my most valuable? What customer needs a salesperson to call on them? What product(s) is this customer most likely to buy next? What fraudulent behavior requires follow up? Which payments need to go to a human collector to pursue? What customers are likely to leave and why? What online customers are most likely to visit the dealership? Who are my most valuable customers and what are they likely to buy? What marketing or sales motion leads to the most revenue?
- 32. An example ofSharePoint Transformation • Transform your on-premises to Azure IaaS. • Build a remote Timer Job with SharePoint Webhook and Azure Functions • Establish a Hybrid with Azure Active Directory. • Provider-hosted app with Azure PaaS
- 33. Quick Test • Registeran Azure supscription • Grab a key via https://azure.microsoft.com/en- us/try/cognitive-services/ or Azure Portal. • Insert API Key to your code You can also call an API to return JSON or directly test from Microsoft website.
- 34. Demostration – TextAnalytics • Create a Text Analytics service from Azure Portal • Analyze key phrases and sentiment from custom feedback on Power BI • Visualize it on dashboard
- 35. Sample Query onPower BI = (text) => let apikey = "ab76516554ac4616bd7b4830ceb8abcc", endpoint = "https://southeastasia.api.cognitive.microsoft.com/text/analytics/v2.0/keyPhrases", jsontext = Text.FromBinary(Json.FromValue(Text.Start(Text.Trim(text), 5000))), jsonbody = "{ documents: [ { language: ""en"", id: ""0"", text: " & jsontext & " } ] }", bytesbody = Text.ToBinary(jsonbody), headers = [#"Ocp-Apim-Subscription-Key" = apikey], bytesresp = Web.Contents(endpoint, [Headers=headers, Content=bytesbody]), jsonresp = Json.Document(bytesresp), keyphrases = Text.Lower(Text.Combine(jsonresp[documents]{0}[keyPhrases], ", ")) in keyphrases = (text) => let apikey = "ab76516554ac4616bd7b4830ceb8abcc", endpoint = "https://southeastasia.api.cognitive.microsoft.com/text/analytics/v2.0/sentiment", jsontext = Text.FromBinary(Json.FromValue(Text.Start(Text.Trim(text), 5000))), jsonbody = "{ documents: [ { language: ""en"", id: ""0"", text: " & jsontext & " } ] }", bytesbody = Text.ToBinary(jsonbody), headers = [#"Ocp-Apim-Subscription-Key" = apikey], bytesresp = Web.Contents(endpoint, [Headers=headers, Content=bytesbody]), jsonresp = Json.Document(bytesresp), sentiment = jsonresp[documents]{0}[score] in sentiment You only need one key at a time. Two keys are to support replacing a primary key
- 36.
- 37. Additional Resources • Builda timer job with SharePoint Online & Azure Function - https://docs.microsoft.com/en- us/sharepoint/dev/apis/webhooks/sharepoint-webhooks-using- azure-functions • Explore more about Azure Cognitive Services - https://docs.microsoft.com/en-us/azure/cognitive-services/ • Sample Intelligent Kiosk for Cognitive Services evaluation - https://github.com/Microsoft/Cognitive-Samples-IntelligentKiosk • Azure Cognitive Services Code Sample - https://azure.microsoft.com/en- us/resources/samples/?service=cognitive-services&sort=0
Editor's Notes
- #22 https://aka.ms/trysentiment