VitaSport aims to create a facility that promotes both health and environmental sustainability through sport. The facility would have both soccer and tennis fields on one property to encourage physical activity. It would also implement environmentally friendly practices like using solar panels and green construction materials to reduce its carbon footprint. This unique combination of sport and green initiatives would differentiate it from other competitors in the area. A loyalty program called "PASSport" would reward customers for participating in environmental programs and sharing green ideas online to further promote sustainability.

1. A PASSport to healthier life and greener
environment
A PASSport to healthier life and greener
environment
VitaSport

2. Introduction
Sport and environment in symbiosis?
Sport is prolonging life, sport is essential for improving life quality of
the individual, then why not create sport which would create better
quality of life for the community?
Why not raise children to love sports and appreciate nature?
This is what VitaSport’s vision is!

3. Idea
 Sport and play improve health and well-being, extend life
expectancy and reduce stress and our idea is to provide people with
the opportunity to become more physically active and thus healthier;
 Opportunity to promote green thinking and environmental
sustainability;
 Well-being for the social community;
 Soccer and tennis playgrounds on one place;
 Not only opportunity to train with professional but also book the
premises;

4. o Ideal goal: Zero-consumption
o Lowered energy consumption: solar panels
o Enhanced heating systems through construction materials and
ventilating system
o Improved and greener lightning: good sun penetration and low-energy
light bulbs
Facilities

5. Differentiation on the Market
• Almost no combined playgrounds that provide both soccer and
tennis fields
• Definitely no green sport facility in the area
• No other competitor with environmental programs
• Provide online space so players could share even more green
ideas
• Launch innovative loyalty programs

6. Loyalty Program
Introduce a loyalty card called PASSport :
•Opportunity to gain green points by involving in
green social events: building children plagrounds,
cleaning polluted areas, planting trees, etc. and
get a discount for using the playgrounds;
•Gain points by sharing green ideas on the
corporate website;
•Initiators of green campaigns would get even
more points

7. Thank you and give a small green
seed the opportunity to grow into
a life-saver!