1. Cue sad, emotional music, to draw the audience in.

4. “It doesn’t need
to be this way.”

5. Transition between sad music to upbeat, more inspiring music is made at the beginning of
this slide. This scene and the car scene merge into each other as the bright side of
consuming car oil.

6. “Imagine
travelling the
world and leaving
only a footprint.”
This caption is pitching an idea to the audience of the possibility of a brighter, greener
Earth.

7. Voice over of the
slogan.