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Two Ways To
Increase Restaurant Profits


        #1
Get More Customers
Two Ways To
Increase Restaurant Profits
         #2
 Get More Money
From The Customers
  You Already Have
What if you could get
half of your existing customers to
  come back 3, 4, 5 or 6 times?

   Would that make you more
           money?
Some Statistics

  It costs 7 times more to acquire a new customer
  than it does to retain an existing one.[1]

  Repeat customers spend 33% more than new
  customers.[2]

  80% of future profits come from only 20% of
  existing customers.[3]

  A 5% increase in customer retention can lead to
  a 75% increase in profits.[4]
    [1] www.bain.com/bainweb/publications/pdf.asp?id=14516
    [2] http://marketing.about.com/od/relationshipmarketing/a/crmstrategy.htm
    [3,4] "Leading on the Edge of Chaos", Emmet C. Murphy and Mark A. Murphy
How Do You Get Repeat Customers?

  How does Groupon do it?

  They send daily offers to their database of
  millions of people who signed up to be
  notified about daily offers.

  What's the first thing Groupon does before
  they even let you onto your website?
How Does Groupon Do It?

Their business model relies
    on their database of
       email addresses.
How Can You Do It?

  How can you replicate Groupon's model?

  Get your existing customers to sign up for
  your 'VIP Diners Club'.

  Send them offers which are likely to turn
  them into repeat buyers.

  The customer gets an IMMEDIATE 5% or 10%
  discount – instant gratification.

  The restaurant gets the customer's name and
  email address.

  The restaurant can encourage the customer
  to come back over and over using special
  deals, offers, coupons, VIP nights, themed
  nights, and more.
Many business owners spend all their
time and money trying to get new customers.
The reality is that they can
  increase their profits dramatically by
concentrating on their current customers
  and turning them into repeat buyers.
Can I Do It Myself?
Yes, you can.
You're going to need:

  A graphics designer for the flyer

  A web designer for the mobile-optimized
  landing page

  Web hosting for the landing page

  Email marketing software to send the emails

  Time to write and schedule the offer emails

  The expertise to put it all together
Cost to set it all up:
   Between R6,000 and R10,000

Time to set it up and get it working:
         At least 1 month

                OR

       We can do it for you...
VIP Diners Club
        List Maintenance Package

    A5 display stand with custom QR code and
    qrl.co.za web address

    Mobile-optimized Email Capture Landing Page

    Collection of Subscribers into Database

    Scheduling of up to 6 emails per month (Maximum
    2 emails per week)
VIP Diners Club
 List Maintenance Package
       Time to set it up: 48-72 hours
   If it doesn't work for you, you can
cancel at any time by giving 14 days notice

          Find out more here:
     VIPDinersClub.co.za

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Vip Diners Club

  • 1. Two Ways To Increase Restaurant Profits #1 Get More Customers
  • 2. Two Ways To Increase Restaurant Profits #2 Get More Money From The Customers You Already Have
  • 3. What if you could get half of your existing customers to come back 3, 4, 5 or 6 times? Would that make you more money?
  • 4. Some Statistics  It costs 7 times more to acquire a new customer than it does to retain an existing one.[1]  Repeat customers spend 33% more than new customers.[2]  80% of future profits come from only 20% of existing customers.[3]  A 5% increase in customer retention can lead to a 75% increase in profits.[4] [1] www.bain.com/bainweb/publications/pdf.asp?id=14516 [2] http://marketing.about.com/od/relationshipmarketing/a/crmstrategy.htm [3,4] "Leading on the Edge of Chaos", Emmet C. Murphy and Mark A. Murphy
  • 5. How Do You Get Repeat Customers?  How does Groupon do it?  They send daily offers to their database of millions of people who signed up to be notified about daily offers.  What's the first thing Groupon does before they even let you onto your website?
  • 6.
  • 7. How Does Groupon Do It? Their business model relies on their database of email addresses.
  • 8. How Can You Do It?  How can you replicate Groupon's model?  Get your existing customers to sign up for your 'VIP Diners Club'.  Send them offers which are likely to turn them into repeat buyers.
  • 9.
  • 10.
  • 11.
  • 12.  The customer gets an IMMEDIATE 5% or 10% discount – instant gratification.  The restaurant gets the customer's name and email address.  The restaurant can encourage the customer to come back over and over using special deals, offers, coupons, VIP nights, themed nights, and more.
  • 13. Many business owners spend all their time and money trying to get new customers.
  • 14. The reality is that they can increase their profits dramatically by concentrating on their current customers and turning them into repeat buyers.
  • 15. Can I Do It Myself? Yes, you can. You're going to need:  A graphics designer for the flyer  A web designer for the mobile-optimized landing page  Web hosting for the landing page  Email marketing software to send the emails  Time to write and schedule the offer emails  The expertise to put it all together
  • 16. Cost to set it all up: Between R6,000 and R10,000 Time to set it up and get it working: At least 1 month OR We can do it for you...
  • 17. VIP Diners Club List Maintenance Package  A5 display stand with custom QR code and qrl.co.za web address  Mobile-optimized Email Capture Landing Page  Collection of Subscribers into Database  Scheduling of up to 6 emails per month (Maximum 2 emails per week)
  • 18. VIP Diners Club List Maintenance Package Time to set it up: 48-72 hours If it doesn't work for you, you can cancel at any time by giving 14 days notice Find out more here: VIPDinersClub.co.za