Vine presentation for #TSDigitalEdge • Bernard Muscat

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Bernard Muscat

Vine presentation • 16 April 2015 • 3rd Sector Digital Edge conference, London

Social Media

@macmillancancer
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1.5B
loops/day
100M
monthly
active users

@macmillancancer
@yellamundie
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/Bernard.Muscat

@macmillancancer
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80% of users consume tv and mobile
content at the same time
Simon Kemp, @wearesocial Asia Managing Partner

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‘Viners’ are born

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Link: https://vine.co/v/h13iiwTpdaw

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Link: https://vine.co/v/MLFEb5T0TPb

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Link: https://vine.co/v/OhU1LXpD9Je

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Link: https://vine.co/v/ML6rrdqOb2q

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How Macmillan uses Vine

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Link: https://vine.co/v/OrY9btJVz6I

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Personalisation

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https://vine.co/v/
MxlzpQZA1uW
https://twitter.co
m/macmillancanc
er/status/488993
062736379904

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Why are we doing this?
Providing a positive
Macmillan experience
Living our values

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https://twitte
r.com/macmil
lancancer/sta
tus/55249694
3189225472
https://vine.c
o/v/OdL3F3E
KY7n

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/Bernard.Muscat
Link:
https://twitter.com/macmillancan
cer/status/560400774627602432

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Experiment
Use your audience’s medium
Don’t chase perfection…
… Chase a connection
Last thoughts

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