In what ways does your media product use, develop or challenge forms andconventions of real media products?My short film, as a comedy it inevitably conforms to some conventions of pre-existing products.By trying to make it more appealing I decided to follow the route of more conventional comedysuch as ‘Peep Show’ and ‘The Inbetweeners’.Like ‘The Inbetweeners’ there a teenage males in my film who produce comedy through theconflict between them. It develops this convention by only having two characters therebylimiting the potential of the situation to escalate; I have done this to make it more main streamand appealing.I have also thought about the mise en scene and used the principle of using actors who do notcconform to the stereotype of most male teenagers. This idea can be seen in many pre-existingcomedy short films and series.
QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a QuickTime™ and a decompressor decompressorare needed to see this picture. are needed to see this picture. For initial research I looked at the comedy TV series, ‘The Inbetweeners’ and ‘Peep Show’. I thought it was important to look at TV series because the foundations of the piece would be very similar to my project which is a comedy short film. I have used the conventions of using the dates when it will be released and a ‘tag line’ for the film from looking at ‘The Inbetweeners’ movie poster. I also looked at American comedy films such as ‘Superbad’ and decided that the red title looked eye catching, however whilst researching I also thought the ‘Shaun of the Dead’ landscape poster approach worked really well and by incorporating this I have challenged the traditional conventions for a comedy film poster.
How effective is the combination of your main product and ancillary texts? QuickTime™ and a QuickTime™ and a decompressor decompressor are needed to see this picture. are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
Audiences opinion:•John Macgregor thought that “the similar colours thought out the three projects makes the workeasily reconisable.” This is useful because I now know that I can attract a target audience andim conforming to the conventions of preexisting comedy projects.•Alice Saunders thought that “the mise-en-scene well thought out and it links them together.” Thecostumes, the area and the characters are the same so in this sense the three projects linkthemselves together.•I also believe that the font is also similar, its clear and bold, however the specific font types areslightly different, I did this because I didn’t want the styles to become too repetitive.
What have you learned from your audience feedback?Before I started making my product the surveys that I created showed that the majority of thepeople who I asked, and who were in my target audience, preferred conventional comedy suchas ‘The Inbetweeners’.This intern provoked me to think about mise en scene more and I asked the actors in my film todress in the clothes that would make them sick out in a modern day society as teenage males.This also aided me in the actual creation of the film because before the characters even sayanything the audience can make certain judgements about what the film will be like.
How did you use new media technologies in the construction and research, planningand evaluation stages?I used many new media technologies in order to finish my project; one of the most importantwas the digital camera. I used it in all the stages of the development, it was key because Ineeded it to experiment with primary shots and editing.The internet is another technology that was necessary for me to complete my project, it allowedto access Blogger to construction my work and also it aloud me to analyse pre-existing comedyvideos through YouTube.I also used social networking sites such as Face Book to achieve audience feedback byuploading my video to it. I used email and mobile phones to organise the actors in my film, thisallowed me to get the time I needed to film effectively. For the actually construction of my videoI used Imovie which allowed me to upload and edit it.
Summary ParagraphThe impact of Wed 2.0 and new media technology cannot be overemphasised. It allows usas an audience and consumers of media products do also be producers though programssuch as YouTube and Imovie. This technology also allows myself, as a producer, to directlyaccess my target audience and get instant feedback, I can do this through social networkingsites such as Facebook but also on YouTube. Because of this I can also reach out to a massaudience because anyone can view my product now its on YouTube.