Taking into consideration the fact that people perceive 80% of information about things through their vision, it seems there is no better media to advertise your products and services than video ads. It is especially true with today’s advertising technologies and channels offering advertisers a highly targeted reach for pennies. There has never been a smarter way to spread your message than online video advertising. - See more at: http://quartsoft.com/webinars/20130731-online-video-advertising-webinar
Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any ScreenMichael Zarcone
With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere.
The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today.
During this 30 minute webinar PointRoll’s Director of Creative Technology, Todd Pasternack will review:
• PointRoll’s vast array of In-Stream video formats
• Best practices and recommendations when planning your next In-Stream video campaigns
• Three high level steps when getting ready to deploy your In-Stream campaigns
• PointRoll’s NEW InTagration video creation technology
Digital video advertising is becoming more popular as completed views, conversions, and brand lift are seen as the most important metrics for its effectiveness. The survey found that targeted advertising is a key benefit of digital video. Online video advertising allows advertisers to target specific audiences.
BrightRoll at iMedia Video Summit March 2012BrightRoll
Tim Avila, VP of Product Marketing, presented "The Major Players of Digital Video: The Four Screens" on March 27th at the 2012 iMedia Video Summit. The presentation highlights the players of digital video with a fun play on the NCAA tournament to break things down for attendees.
The document is a presentation about online advertising. It provides a brief history of advertising, describes how advertising technology works on the internet and television, and discusses how targeting of ads is done based on geography, demographics, behaviors and use of cookies. It also covers privacy issues and regulations around online advertising and data collection.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
The document is a FAQ explaining the concept of programmatic video advertising. It defines programmatic video as using software to automate digital video ad buys. Key aspects of programmatic video explained include automation of the buying process, real-time bidding (RTB) auctions, and leveraging data. A demand side platform (DSP) is software that allows buyers to purchase video inventory programmatically and manage campaigns. The document discusses whether to self-manage a DSP or use a managed service.
This document provides an overview of online video advertising. It discusses where ads come from including ad serving platforms, ad networks, and ad exchanges. It then covers the sales process including campaigns, placements, and targeting. It also reviews ad server decisioning and how ads are selected and paced. Finally, it discusses ad standards/formats and integrating ads into the Brightcove video cloud workflow. The document is meant to educate about the online video advertising ecosystem and process.
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer
Programmatic isn’t just for banners anymore. Video is a fast-growing part of the programmatic ecosystem, and advertisers are purchasing programmatic video ads to run on devices from desktops to mobile phones to connected TVs. Topics in this webinar include: eMarketer’s latest forecast of programmatic ad spending; Why connected TV is a gateway to buying programmatic video on other platforms; How recent programmatic ad platform acquisitions by major media players including Facebook, Yahoo, AOL, Google and Comcast will play out for buyers and sellers; Inventory quality issues and other obstacles holding back programmatic video advertising.
Video, Video Everywhere: Innovations and High Impact Ad Solutions on Any ScreenMichael Zarcone
With the fast growth of online video content and in-stream video ad spending, more and more marketers are seeing video become an essential component of their marketing mix. These campaigns can be created within a wider range of formats than television and can include highly interactive, rich features and functionalities to ensure consumer engagement. And, with devices and technology advancing to a greater extent than ever before, the future game plan for marketers is simple: video everywhere.
The down side to running these campaigns typically lies within the creation process, which can be extremely time consuming when dealing with a large variety of publishers. So any production efficiencies become priceless in the eyes of marketers today.
During this 30 minute webinar PointRoll’s Director of Creative Technology, Todd Pasternack will review:
• PointRoll’s vast array of In-Stream video formats
• Best practices and recommendations when planning your next In-Stream video campaigns
• Three high level steps when getting ready to deploy your In-Stream campaigns
• PointRoll’s NEW InTagration video creation technology
Digital video advertising is becoming more popular as completed views, conversions, and brand lift are seen as the most important metrics for its effectiveness. The survey found that targeted advertising is a key benefit of digital video. Online video advertising allows advertisers to target specific audiences.
BrightRoll at iMedia Video Summit March 2012BrightRoll
Tim Avila, VP of Product Marketing, presented "The Major Players of Digital Video: The Four Screens" on March 27th at the 2012 iMedia Video Summit. The presentation highlights the players of digital video with a fun play on the NCAA tournament to break things down for attendees.
The document is a presentation about online advertising. It provides a brief history of advertising, describes how advertising technology works on the internet and television, and discusses how targeting of ads is done based on geography, demographics, behaviors and use of cookies. It also covers privacy issues and regulations around online advertising and data collection.
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
The document is a FAQ explaining the concept of programmatic video advertising. It defines programmatic video as using software to automate digital video ad buys. Key aspects of programmatic video explained include automation of the buying process, real-time bidding (RTB) auctions, and leveraging data. A demand side platform (DSP) is software that allows buyers to purchase video inventory programmatically and manage campaigns. The document discusses whether to self-manage a DSP or use a managed service.
This document provides an overview of online video advertising. It discusses where ads come from including ad serving platforms, ad networks, and ad exchanges. It then covers the sales process including campaigns, placements, and targeting. It also reviews ad server decisioning and how ads are selected and paced. Finally, it discusses ad standards/formats and integrating ads into the Brightcove video cloud workflow. The document is meant to educate about the online video advertising ecosystem and process.
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer
Programmatic isn’t just for banners anymore. Video is a fast-growing part of the programmatic ecosystem, and advertisers are purchasing programmatic video ads to run on devices from desktops to mobile phones to connected TVs. Topics in this webinar include: eMarketer’s latest forecast of programmatic ad spending; Why connected TV is a gateway to buying programmatic video on other platforms; How recent programmatic ad platform acquisitions by major media players including Facebook, Yahoo, AOL, Google and Comcast will play out for buyers and sellers; Inventory quality issues and other obstacles holding back programmatic video advertising.
A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
The document discusses trends in augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies, noting that while 2016 saw increased adoption and awareness of these technologies, most organizations' approaches to developing experiences with them remained siloed and lacked integration. In 2017, the document suggests, organizations will move beyond treating AR, VR and MR as separate and will instead focus on creating singular, integrated experiential platforms that combine different types of reality into "blurred reality" experiences.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
How to find the Right Mobile and Cloud Application Development Company for Yo...MageCloud
We know that quite a lot of organizations and companies of all kinds start planning their resources ahead to tackle their product development in 2013. We will explain the general process, talk about most common development stages as well as provide some case studies and share our experience as an outsourcing contractor.
Many companies consider outsourcing the entire product development or very specific components like UI or mobile application development. Being involved in many projects as an outsourced service provider, QuartSoft has learned the ins and outs of the outsourcing business. So based on our experience we would like to highlight some important points concerning selecting the right outsourcing partner to professionally help you develop and support your product.
Mobile devices became a major part of business so we can't ignore them any longer. How to convert these mobile visitors and ensure the best user experience for them? What should you consider first mobile site or an app? We'll discuss these and other issues in the upcoming webinar.
We recently conducted performance testing to help us determine best practices for Magento optimization; we documented our results in a free white paper. Here are some of the highlights:
An optimized Magento Enterprise Edition configuration can support more than 350 million catalog views and 487,000 orders per day.
Optimizing a standard 2+1 server configuration with Varnish or Nginx can significantly improve response times.
With proper server configuration and enhanced caching, businesses can maximize hardware efficiency while supporting more customers and transactions.
Cloud Based Business Application DevelopmentMageCloud
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Successful banner ads achieve three things: raise brand/product awareness; introduce a unique proposal that entices the user to learn more; drive the user to a clear, consistent landing page that pushes the user down the funnel.
Two Facets of Great e-Commerce: PPC and Landing Page Best PracticesMageCloud
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins in the brain which elevate mood and support the growth of new brain cells.
A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.
What makes people LOVE a product or brand?
What sustains that love?
These are the questions Accenture Interactive and Fjord set out to answer when embarking on The Love Index study.
The Love Index 2016 is the first annual report that measures brands – and in particular, the services and experiences they offer – on a 10-point scale across five F.R.E.S.H. dimensions plotted on a pentagon
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
The document discusses trends in augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies, noting that while 2016 saw increased adoption and awareness of these technologies, most organizations' approaches to developing experiences with them remained siloed and lacked integration. In 2017, the document suggests, organizations will move beyond treating AR, VR and MR as separate and will instead focus on creating singular, integrated experiential platforms that combine different types of reality into "blurred reality" experiences.
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
How to find the Right Mobile and Cloud Application Development Company for Yo...MageCloud
We know that quite a lot of organizations and companies of all kinds start planning their resources ahead to tackle their product development in 2013. We will explain the general process, talk about most common development stages as well as provide some case studies and share our experience as an outsourcing contractor.
Many companies consider outsourcing the entire product development or very specific components like UI or mobile application development. Being involved in many projects as an outsourced service provider, QuartSoft has learned the ins and outs of the outsourcing business. So based on our experience we would like to highlight some important points concerning selecting the right outsourcing partner to professionally help you develop and support your product.
Mobile devices became a major part of business so we can't ignore them any longer. How to convert these mobile visitors and ensure the best user experience for them? What should you consider first mobile site or an app? We'll discuss these and other issues in the upcoming webinar.
We recently conducted performance testing to help us determine best practices for Magento optimization; we documented our results in a free white paper. Here are some of the highlights:
An optimized Magento Enterprise Edition configuration can support more than 350 million catalog views and 487,000 orders per day.
Optimizing a standard 2+1 server configuration with Varnish or Nginx can significantly improve response times.
With proper server configuration and enhanced caching, businesses can maximize hardware efficiency while supporting more customers and transactions.
Cloud Based Business Application DevelopmentMageCloud
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Successful banner ads achieve three things: raise brand/product awareness; introduce a unique proposal that entices the user to learn more; drive the user to a clear, consistent landing page that pushes the user down the funnel.
Two Facets of Great e-Commerce: PPC and Landing Page Best PracticesMageCloud
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins in the brain which elevate mood and support the growth of new brain cells.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
New broadband Internet technologies and thousands of affordable web-enabled mobile devices made watching online videos one of the most popular pastimes of today’s Internet users. Unlike TV, web-based video services allow searching and selecting videos one needs at any moment for entertainment, education or other purposes. Moreover the social element offered by online video services make watching video online even more engaging. According to many surveys people grow their time spent with online video.
There is a growing number of so called light TV viewers who prefer watching online video rather than TV. According to statistics their average monthly online video watching time grew by 42% in a year. Of course there are some people who do not watch TV at all as the Internet can perfectly meet their video needs and preferences. But the amazing fact is that even the heaviest TV viewers grew their time spent with online videos by 30% last year.
At the same time the current state of TV viewing remains more or less flat with the yearly audience grows of only 2% .
More freedom of choice, less censorship and extraordinary mobility results in the ever-growing audience for online stream videos. There is no way advertising companies, advertisers and online video services could miss the opportunity to leverage this exploding popularity for advertising. The best thing for all the parties is the fact that major online video services have some instruments and databases that allow determining preferences of online video viewer based on his or her previous searches and profile settings and preferences. According to the Brightroll online video advertising service the ability to address the target market with online video ads seems to be one of the most valuable aspects for advertisers. This new feature of video ads is a definite advantage over TV advertising that is much more difficult to optimize for the target audience.
And indeed marketers and advertisers started to feel the benefits of online video advertising. According to some reports 15% of TV advertising budget shifted to online media including digital video and display ads resulted in 4.2% increase in audience reach. At the same time the cross-platform advertising allows as many as 16% of viewers to see ads both on TV and online.
This duplicate online + TV reach proved to be much more effective on key brand effect metrics than single-platform advertising. The repeated exposure of ads on TV and online seems to make viewers better remember the advertised brand and the ad message.
And for some reason video ads themselves seem to be easier to remember as the surveys shows that online viewers demonstrated better results in general recall, brand recall, message recall and brand likability. It’s probably because online video ads, being more targeted, are less ignored by viewers unlike TV ads that are most often displayed in series advertising multiple brands.
The BrightRoll’s advertisers were asked to determine the effectiveness of online video advertising in comparison with other advertising media. The survey showed that online ads proved to be the most effective way to promote products and services totally beating such media as display, TV, social media and search.
No doubt such effectiveness arouses advertisers’ interest in online video ads. In 2012 over 60% of requests for proposals submitted to advertising agencies included online video advertising which is 35% more than two years before.
Lots of advertisers are planning to reallocate their media advertising budgets from media like TV, connected TV and direct response to new media such as online video, mobile video and online display. In fact the online video with its 25% growth in planned advertising budget shows the highest audience reach potential as estimated by industry professional and seasoned advertisers.
As to online video viewers, they seem to watch online stream ads till the end quite often unless video ads do not correspond to certain criteria (for example, if they are too long or boring). Well, the average length of online ads is 20 seconds. In average almost 9 out of 10 viewers watch video ads to the end.
The viewers’ attentiveness depends on both the content length and when an in-stream advertisement is demonstrated. Mid-roll video ads have the highest completion percentage for both short-form and long-form content.
At the same time the number of clicks on links in video ads also depends on the ad position as well as on its length. If clicks are important you should consider a longer post-roll video advertisement.
Clicking on a link in a video or watching it till the end means willingness of viewers to make this break for an advertising brand. And this willingness depends on what type of content a viewer watches. It’s natural that when watching a movie, a user will have less desire to make even a little break for an advertisement unless it’s something really interesting while the news & information content promises much more luck to advertisers.
There are millions of videos online some of which viewed by thousands of viewers daily. Videos seem to be one of the most popular content in the World Wide Web as videos are easier to consume then reading while they are more informative that ordinary images. That is why the largest video services have become also the largest and the most effective advertising platforms sought after by advertisers from all over the world. The online advertising industry never stops to evolve and offer new targeting and displaying opportunities. If you ever want to advertise through online video you should consider these most famous online video ads platforms such as: Google services including Youtube Facebook AOL Inc. VEVO Microsoft sites such as Bing.com NDN Yahoo! sites Viacom Digital Amazon Sites Turner Digital